Southeast Asia's Largest Pet Fair SE Asia 2024 Report by Esupport International Inc.

Esupport International exhibited at "Pet Fair SE Asia 2024", Southeast Asia's largest pet fair, from Oct 30 to Nov 1, showcasing their innovative oral care product "K Brush." This report delves into the reasons behind their exclusive focus on oral care, the product's features, and its potential impact on the future of the pet industry.

Esupport International Inc. (Representative Director: Takeshi Kawamura, Headquarters:Toyonaka City, Osaka Prefecture) exhibited at "Pet Fair SE Asia 2024", the largest international pet exhibition in Southeast Asia. "Pet Fair SE Asia 2024" is the largest pet fair in Southeast Asia, held for three days from October 30 to November 1, 2024, in Bangkok, Thailand. This event, where veterinarians and industry professionals from various countries gather, is a place to introduce the latest pet trends, products, and services. Various pet-related products are exhibited, and it is an event that attracts a great deal of attention every year. This year, with a particular focus on "innovative pet care products" and "bonds with pets", the number of visitors far exceeded that of the previous year, with many companies exhibiting mainly food, supplements, and snacks. In this report, we will focus on the animal hospital-specific oral care product "K Brush" by the Japanese company "Esupport International Inc.", which exhibited only oral care products among various companies exhibiting a wide range of products. We will explore why they chose to exhibit only oral care products, an overview of the product, the status of the talk session, and the future trends of the pet industry.

1. Event Overview

Dates
October 30 - November 1, 2024

Venue
Bangkok International Trade & Exhibition Centre (BITEC)

Attendance
Approximately 10,000 visitors

Main Themes
Pet products focused on pet health and longevity

Care for senior pets
New lifestyles with pets utilizing digital technology

Over 200 companies from around the world participated in this year's pet fair, with a total of over 300 booths. The event attracted a large number of veterinarians, medical professionals, industry experts, and media from various countries.

2. Spotlight Product: K-Brush - A Highly Popular Product in Japanese Animal Hospitals Directly Targeting Periodontal Bacteria. With over 200,000 units sold domestically and made entirely from food-grade ingredients, it is a remarkable product with no reported side effects.

(1) The Era of Serious Oral Care for Both Humans and Pets

Both humans and pets are experiencing an increasing prevalence of oral problems. In particular, despite daily brushing, many humans continue to struggle with periodontal disease. Considering this situation, it is inevitable that pets, who may or may not brush their teeth regularly, would develop an overgrowth of periodontal bacteria.

(2) Daily Oral Care

Brushing a pet's teeth daily requires significant effort from both the pet owner and the pet. However, many pets do not receive adequate dental care, leading to a serious increase in periodontal disease.

(3) Utilizing Specialized Products

Therefore, if there were a product that could directly target periodontal bacteria, the risk ofdeveloping periodontal disease could be significantly reduced. The answer to this is a product called "K-Brush".

3. Expert Talk Sessions at Exhibition Booths

Throughout the event, visitors had the opportunity to engage in informative talks with veterinarians and industry experts at various company booths.

(1) Regarding pet oral care measures

While brushing is an important part of care, it's crucial not to forget about countermeasures against periodontal bacteria. In reality, it is difficult for brushing alone to directly act on periodontal bacteria, and brushing alone is insufficient to suppress the periodontal bacteria that multiply daily. While these recognitions are shared among veterinarians and experts, through the talk sessions, we once again recognized the challenge of determining what is optimal among the numerous products available.

(2) Empowering Pet Owners

Keeping your pet's mouth healthy is vital, but we know it can be tough to make it a daily habit. Here's how we can help:

1. Education and Awareness

- Explain the risks of periodontal disease and oral health problems, as well as their impact on overall health.

- Clearly communicate the necessity of oral care.

2. Suggesting Simple Care Products

- Introduce spray or gel-type products that are easy to use, even for pets that find daily brushing difficult.

- Recommend products that specifically target periodontal bacteria to help users see results.

3. Practical Guidance

- Demonstrate the correct way to brush a pet's teeth.

- Provide advice on a gradual approach to help pets become accustomed to oral care.

4. Ongoing Support

- Check the oral condition during regular health check-ups. It is important to propose methods that pet owners can easily incorporate into their daily routines and to support them in implementing these methods.

4. The Rise of the Pet Family

The global trend of treating pets as family members is stronger than ever. At the event, we witnessed remarkable progress in pet healthcare, from gourmet pet foods to cutting-edge treatments.

5. Summary

"Pet Fair SE Asia 2024" was a game-changer, setting the stage for the future of the pet industry. The event showcased a wide range of innovative products and services, from advanced pet nutrition to cutting-edge health solutions. Japan's strong presence, particularly in the oral care sector, demonstrated the global demand for high-quality pet care products. As we look forward to next year's event, it's clear that the pet industry is poised for continued growth and innovation.

Esupport International Inc. is seeking distributors.

If you are interested, please contact us at info@esupport-int.com.

※Inquiries can be made in either English or Japanese.

About Esupport International

Esupport International is dedicated to enhancing the lives of pets and their owners. We specialize in providing medical products for pets, focusing on quality and innovation. Our products are used in numerous pet hospitals across Japan.

Company: Esupport International Inc.
Representative Director: Takeshi Kawamura
Headquarters: 2-13-49 Terauchi, Toyonaka-shi, Osaka 561-0872, Japan
Established: 2004
Capital: 6,647,000 yen
Services:
1. Development and wholesale of health related products
2. Development and wholesale of health related products for animal hospitals
3. Event planning and management

Bohol-Panglao Airport Expansion: A Gateway to Progress and Prosperity

Wazzup Pilipinas!?

President Ferdinand "Bongbong" Marcos Jr. underscored the immense benefits of the expansion project for the Bohol-Panglao International Airport (BPIA) during the signing of the Department of Transportation’s (DOTr) Regional Transportation Projects on December 18, 2024. The ambitious 4.5 billion peso Public-Private Partnership (PPP) Project is poised to boost tourism, create thousands of jobs, and fuel long-term economic growth for Bohol.

A Growing Gateway to Bohol’s Treasures

Since its opening in 2018, the Bohol-Panglao International Airport has become more than just a transit hub—it has emerged as a key driver of economic development in the province. The airport provides seamless access to Bohol’s pristine beaches, eco-tourism spots, and cultural heritage, attracting both local and international tourists.

However, as President Marcos highlighted, “airports must continue to grow alongside the communities that they serve.” With this vision, the government is taking decisive steps to ensure the airport keeps pace with rising demand and economic opportunities.

The Expansion Plan: Two Phases of Development

The BPIA expansion will unfold in two phases:

Phase 1 (by 2026): The airport's capacity will increase from its current 2 million passengers annually to 2.5 million.

Phase 2 (by 2030): Passenger capacity will reach 4 million per year, effectively doubling its initial capacity.

This expansion means smoother, faster, and more convenient travel for tourists—key to sustaining and growing the tourism industry in Bohol.

Boosting Jobs, Tourism, and Revenue

President Marcos emphasized the direct economic impact of the project on local communities:

More Jobs for Boholanos: The influx of tourists will lead to significant growth in the hospitality sector, particularly in hotels, restaurants, and tourism services. This means more employment opportunities for residents and a stronger local economy.

Revenue Generation: The project is projected to generate 15 million pesos annually during its first five years. By the end of the concession period, this figure is expected to rise to a staggering 200 million pesos per year.

More importantly, the President stressed that the true measure of the project’s success lies in its ability to “change lives for the better in Bohol.”

A Promise to Boholanos

President Marcos reiterated his administration’s commitment to inclusive growth, ensuring that the people of Bohol will be the first to reap the benefits of tourism and investment. He described the expansion project as a “promise to our beloved people,” a clear indication that the government’s initiatives are aligned with uplifting local communities.

The enhanced airport infrastructure will not only make Bohol a top-tier destination for leisure and business but also attract investors looking to tap into the province’s economic potential.

A Brighter Future for Bohol

The BPIA expansion reflects the government’s broader vision of modernizing infrastructure to stimulate regional development. With improved capacity, better services, and increased connectivity, the airport will become a symbol of progress for Bohol—benefiting its people for generations to come.

As President Marcos aptly put it, this project is more than just an infrastructure upgrade—it’s about transforming lives and unlocking opportunities.

With the continued support of both the public and private sectors, the Bohol-Panglao International Airport will soon stand as a beacon of growth, proving that strategic investments in infrastructure can drive economic and social advancement.

Key Takeaways

4.5B PPP Project for BPIA Expansion

4 million passenger capacity by 2030

Jobs and revenue to uplift Bohol’s economy

A government promise to ensure communities are the primary beneficiaries

This milestone marks a step forward in making Bohol not just a paradise for tourists but a hub for progress and prosperity.

Living in Dubai: A Personal Perspective on its Best and Worst Seasons

Wazzup Pilipinas!?

Dubai, the glittering jewel of the UAE, is often misunderstood by those who have never set foot there. I’ve had the unique opportunity to live in this city during both its worst months (the scorching summer) and its best months (the ideal winter), and I can confidently say: Dubai is unlike anywhere else in the world. Here’s my take on what makes it truly stand out—and why it’s become one of my favorite places.

1. Safety Beyond Compare

One of the first things you’ll notice about Dubai is how incredibly safe it is. I could literally leave my apartment door unlocked without a second thought. Crime is almost non-existent, and the overall feeling of security is unmatched. This peace of mind is a game-changer, especially for expats or families.

2. A Diverse and Tolerant Culture

Contrary to the misconceptions spread by those who’ve never been to Dubai, the city is remarkably diverse and tolerant. You’ll find people from all over the world coexisting harmoniously. As long as you respect local laws and customs, no one interferes with how you live your life.

3. Residency Made Simple

Dubai has streamlined its residency process, making it incredibly easy for expats, entrepreneurs, and digital nomads to settle here. The government understands the value of attracting talent and investment, and it shows in their efficient processes.

4. A Haven for Crypto Enthusiasts

If you’re into crypto, Dubai is a dream come true. The city is extremely crypto-friendly—you can even buy cryptocurrency directly through your banking app. This progressive attitude towards digital finance sets Dubai apart as a forward-thinking hub for modern investors.

5. Government Efficiency Like You’ve Never Seen

Dealing with government offices can be a nightmare in many countries, but not in Dubai. Processes that would take weeks elsewhere can be completed in hours here. The efficiency of government services is genuinely impressive and something that spoils you once you experience it.

6. Tax-Free Living

No income tax, no property tax—need I say more? While Dubai can be expensive depending on your lifestyle, the absence of taxes makes it an attractive choice for individuals and businesses alike.

7. Affordable Transportation

Getting around Dubai is surprisingly affordable. Taxis, metro services, and rideshare options are cheap compared to many other global cities. However, the linear design of the city means you will inevitably spend a lot of time in transit, especially if traffic kicks in.

8. The Perfect Time Zone for Global Work

Dubai’s time zone makes it an ideal base for remote workers and digital nomads. Whether you’re working with Europe, Asia, or parts of the US, the overlap in working hours is very manageable.

9. A Family-Friendly Environment

Dubai feels incredibly welcoming for families. From world-class schools to kid-friendly activities and safe neighborhoods, it’s a city designed for family living. You can find everything you need for a comfortable and enjoyable family life.

10. No “Wokeism”—Just a Relaxed Vibe

One of the refreshing aspects of Dubai is its relaxed and pragmatic social environment. People are chill, and there’s little to no social polarization. As long as you’re not breaking the law, nobody bothers you.

11. Great Food for All Tastes

Dubai is a foodie’s paradise. Whether you’re into local Lebanese cuisine, international fine dining, or street food, you’ll find something to satisfy your taste buds. The diversity of food options is incredible.

12. Free Coworking Spaces for Digital Nomads

If you’re a digital nomad, Dubai will feel like home. The city offers free coworking spaces—a perk that’s as baffling as it is brilliant. It’s hard to figure out their business model, but it’s a boon for freelancers and entrepreneurs looking for inspiring spaces to work.

13. Endless Things to Do

One thing’s for sure: you will never get bored in Dubai. Whether you’re into luxury shopping, outdoor adventures, cultural experiences, or water sports, there’s always something to explore. Even in the blazing summer, there are so many indoor activities that you hardly notice the heat.

14. Summers Are Bearable (With a Caveat)

While Dubai summers have a reputation for being unbearable, I didn’t find them as bad as many claim. The key is adapting—staying indoors, exploring malls, and enjoying the city’s impressive air-conditioned spaces. Still, the heat can be a shock for first-timers.

15. Winters Are Perfection

Dubai’s winters are nothing short of paradise. With perfect temperatures, clear skies, and plenty of outdoor activities, winter is when the city truly shines. It’s a season that makes you grateful to be in a place like this.

16. Walkable (In Pockets), Yet Car-Dependent

Certain areas of Dubai, like Downtown or The Palm, are highly walkable. However, the city’s linear design means you’ll still need to rely on cars or public transport to get around. Traffic can sometimes be a challenge, but it’s part of living in a fast-growing metropolis.

17. Inspiring Architecture and Vision

Dubai’s skyline is a testament to human ambition and innovation. Seeing its stunning buildings and infrastructure makes you believe that anything is possible. It’s a constant source of inspiration for anyone living or visiting here.

18. A Water Lover’s Paradise

If you love water—whether it’s beaches, pools, or water sports—Dubai is perfect for you. The city has some of the best beach clubs, marinas, and water-related activities in the world.

19. Ultimate Convenience: Everything Delivered

Life in Dubai is all about convenience. You can get practically anything delivered to your doorstep, from groceries to luxury goods. This level of service makes day-to-day life incredibly easy.

20. The Palm: The Best of Dubai

Of all the places to live in Dubai, The Palm stands out as the crème de la crème. Its unique design, stunning views, and premium amenities make it one of the most sought-after areas in the city.

Challenges and Drawbacks

Of course, Dubai isn’t perfect. The air quality isn’t the best, and the cost of living can be high depending on your lifestyle choices. It can also be difficult to make friends if you’re new and don’t have an existing network. But these are minor issues compared to the overall quality of life.

Final Thoughts: Dubai is Awesome

Having lived in Dubai through its extremes, I can confidently say it’s one of the most exciting and livable cities in the world. The combination of safety, diversity, innovation, and sheer convenience makes it an incredible place to call home. It’s not just a city—it’s a testament to what’s possible when ambition meets opportunity.

If you’re considering living or working in Dubai, go for it. You’ll have very few complaints—and a life full of unforgettable experiences.