BREAKING

Monday, October 28, 2024

Fathom Crashes the Employer Branding Party in Asia-Pacific as Universum Calls It a Night

Fathom launches in Asia-Pacific, redefining employer branding with data-driven insights and bold strategies, stepping in where Universum left off

Hold onto your corporate handbooks, folks! While Universum's tucking itself in for an early bedtime, Fathom (www.fathom.inc) has just gate-crashed the employer branding scene in Asia-Pacific, and is here to shake things up.

Yes, you heard it right Universum has left Asia-Pacific... but have no fear, Fathom is here...

Based in the futuristic hub of Singapore, Fathom's leadership team is a collective of industry veterans, packing over 50 years of combined experience and already breaking boundaries.

Michael Parsons, the fearless CEO and former APAC ringmaster at Universum, has been stirring up the employer branding pot for longer than some millennials have been alive. He's rubbed elbows with the big dogs at Unilever, HSBC, and J.P. Morgan, and his data-first approach is so spot-on, it makes even the most skeptical CFOs weak at the knees. Mike's not just aligning employer branding with business objectives; he's making them dance the tango.

James Robbins, Chief Commercial Officer and ex-delivery guru at Universum, is the Gandalf of digital marketing (minus the beard, plus a killer playlist). With 23 years under his belt, he's been crafting campaigns that make Nokia and Diageo look cooler than a polar bear's toenails. If marketing were a video game, James would be the guy with all the cheat codes.

Averie Lim, Head of Research and former crystal ball gazer at Universum, is the Sherlock Holmes of market research (but with better fashion sense). She's got a knack for turning mind-numbing data into "aha!" moments that'll make you want to high-five your laptop. Multi-country projects? She juggles those like a pro circus performer on a unicycle.

Not Your "I'm Tired, I'm Going to Bed Early" Employer Branding

Forget everything you thought you knew about employer branding. Fathom isn't here to play by the old, tired rules – they're here to flip the script, set it on fire, and dance around the flames. Their team of industry veterans (with more experience than you can shake a CV at) is injecting a shot of adrenaline straight into the heart of talent attraction.

They're not just talking about a fresh coat of paint on the same old strategies. They're rebuilding the entire house, and it's got a killer sound system. Here's how Fathom is revolutionizing the game:

• Insights: They dive deep into data like it's the last slice of pizza at 2 AM.

• Strategy: They craft EVPs so compelling, they'll make your competitors weep.

• Activation: They don't just talk the talk; we moonwalk the moonwalk.

• Tracking: They measure success with the precision of a cat plotting to knock over your coffee mug.

Why Fathom? Because Mediocrity is So Last Season

They're not just filling a gap in the market; they're blowing it wide open. "The talent landscape in Asia is evolving faster than fashion trends," says Mike Parsons, CEO of Fathom and certified disruptor. "We're here to ensure businesses don't just keep up – they lead the pack."

In Conclusion (Because All Good Parties Must End)

While others might be taking an extended siesta from Asia, Fathom is here to stay, exploding with expertise, innovation, and a healthy disregard for the status quo. They're not just filling shoes; they're building an entire new wardrobe – and it's turning heads from Singapore to Sydney.

For more information about how Fathom can revolutionize your employer brand (and possibly your sense of humor), visit www.fathom.inc, email hi@fathom.inc, or call/WhatsApp +65 8043 9783.

About Fathom Data Labs Pte ltd

Fathom isn't your old-school, dinosaur employer branding agency. They're the disruptors who've crashed the party, armed with decades of know-how and a rebellious streak a mile wide. Based in Singapore (because they like our innovation hot and futuristic), they're here to flip the script on how companies in Asia attract and keep the talent they actually need.
 
Fathom blends years of industry expertise with a hefty dose of audacity to craft employer brands that don't just turn heads – they spark revolutions. What's up their wizard sleeves? A potent mix of data and tech geekery, creative mischief, and a healthy disregard for the status quo. They don't just think outside the box; they've repurposed it into a rocket ship to the future of work.
 
From dissecting your employer brand DNA to crafting stories that make people sit up and listen, Fathom is all about helping you become the workplace equivalent of that cool kid everyone wanted to hang out with in school. And yes, they've got the tech to back it up – not because it's shiny and new, but because it actually gets the job done. So if you're ready to ditch the corporate speak and build an employer brand that's more authentic than a hipster's vinyl collection, give Fathom a shout. They promise we won't bite (unless you're into that sort of thing).
 

Ethereum Faces the Risk of Proof-of-Stake Centralization


Vitalik Buterin, co-founder of Ethereum, has identified centralization as one of the biggest risks for Ethereum. Buterin has proposed a potential solution known as "The Scourge." Check out the full explanation in this article.

Becoming one of the largest blockchain platforms, Ethereum continues to grow and attract investor interest. However, like every technology, Ethereum also faces challenges and risks. One of the biggest risks facing Ethereum is the centralization of proof-of-stake (PoS).

Centralized Proof-of-Stake

Proof-of-stake is a consensus mechanism that Ethereum uses to validate transactions and secure the network. In PoS, validators must lock a certain amount of ETH to participate in the validation process.

One of the risks in PoS is centralization, where a small number of validators control most of the network. This can increase the risk of 51% attacks, transaction censorship, and value extraction.

Vitalik Buterin and The Scourge

Vitalik Buterin, co-founder of Ethereum, has identified centralization as one of the biggest risks for Ethereum. Buterin has proposed a potential solution known as "The Scourge."

The Scourge aims to reduce the risk of centralization by using techniques such as encrypted and a two-tier staking approach. This can help prevent large validators from controlling large portions of the network and reduce the risk of transaction censorship.

Centralization Risk Analysis

Some things that need to be considered so that we can carry out risk analysis are:

1. 51% attack risk: Centralization can increase the risk of 51% attacks, where a small group of validators can control the network and invalidate transactions.

2. Transaction censorship: Centralized validators may choose not to process certain transactions, which could disrupt Ethereum's functionality.

3. Value extraction: Centralized validators can earn larger profits than small validators, which can reduce value for Ethereum users.

Potential Solutions

Apart from The Scourge, some other potential solutions to overcome PoS centralization on Ethereum include:

1. Increased validator set size: Expanding the number of validators can reduce the risk of centralization.

2. Anti-centralization mechanisms: Development of mechanisms that can prevent large validators from controlling the network.

3. Increased user participation: Encouraging more users to become validators can help reduce centralization.

Conclusion: Current Ethereum Price

Centralization of proof-of-stake is one of the biggest risks facing Ethereum. While potential solutions exist, addressing this issue will require continued efforts from the Ethereum community.

As additional information for those of you who are interested in Ethereum, currently the price of the ETH token is minus 3.24% so it is trading at $2,618.

Although Ethereum price experienced a decline, the RSI indicator has a value of more than 69, so it is indicated that there will be a bullish trend in the near future. The MACD line also explains that the trend will come soon because the buying trend is dominating compared to the selling trend.

Apart from checking token prices in real time, you can also check price conversions ETH to USD easily on the Bitrue website. So, you can know how to allocate funds beforehand buy Ethereum.

About Bitrue

Bitrue is a leading cryptocurrency exchange, offering a wide range of digital assets, innovative features, and user-focused services. Founded with the mission to empower the world’s crypto enthusiasts, Bitrue continues to expand its platform with new products, events, and opportunities for users worldwide.

Friday, October 25, 2024

Have a Taste of the Real Hong Kong


Wazzup Pilipinas!?


Hong Kong is a city rich in culinary heritage, and its old-school dining spots, especially the famous cha chaan tengs, embody this cultural legacy. One such establishment, Lan Fong Yuen, prominently featured in the pages of this article, stands as a testament to Hong Kong’s post-World War II recovery and its impact on the local food scene.

Lan Fong Yuen: A Hidden Gem of Gage Street

Tucked away on Gage Street in Central, Lan Fong Yuen may seem like just another humble food stall at first glance. However, this eatery is one of the city’s oldest and most beloved cha chaan tengs, with a storied history stretching back to the early 1950s. The founder, Lum Muk-ho, started the café in 1952, and it's credited with popularizing Hong Kong-style milk tea—an iconic beverage that has gained legendary status among both locals and tourists.

The diner is a cozy throwback, with its white-tiled walls and chunky ceramic cups serving up the café's signature tea. Plates of kaya toast, pork chop buns, French toast, and chicken noodles are quick to fly out of the kitchen, and it's not uncommon to see customers eagerly leaning over the wooden tables to dig in. Lum Muk-ho's son, Lum Chun-yip, took over the business in the mid-1990s, helping to carry forward the family tradition. Lum fondly recalls helping make tea and toast while collecting takeaway glasses from customers who lived in nearby tong laus (tenement buildings). "We didn’t use paper cups back then," he says. The nostalgic warmth of Lan Fong Yuen endures, representing not just a café but a quintessential slice of Hong Kong history.

The Evolution of Cha Chaan Tengs

These bustling, unpretentious diners began appearing after World War II, catering to a city in the process of healing. Offering affordable East-meets-West fusion fare, they became the go-to for quick, hearty meals. Today, many of these classic establishments, like Lan Fong Yuen, are still going strong, serving up their signature dishes with a side of nostalgia.

Among the must-visit spots mentioned is the Jordan district, home to eateries like Mido Café, renowned for its scrambled eggs with toast. Whether you opt for a hearty breakfast of macaroni soup with ham or the classic milk tea, you’re guaranteed a taste of tradition with every bite. Some cafés are even beginning to adapt to modern tastes, adding creative spins on old favorites like pineapple buns with black truffle—a nod to the city’s evolving food culture.

Hong Kong’s Quintessential Drinks

No discussion of cha chaan teng culture is complete without a spotlight on the beverages that have come to define it. At the top of the list is the Hong Kong-style milk tea, which originated at Lan Fong Yuen. A combination of black tea and either condensed or evaporated milk, the drink has been affectionately nicknamed "silk-stocking tea" because it's traditionally brewed in a bag resembling a pantyhose. Smooth and rich, it’s the perfect pairing to the café’s buttery toast and warm atmosphere.

Other local drink favorites include yuenyung, a mixture of 30% black coffee and 70% unsweetened milk tea, and iced red bean with evaporated milk, a summer delight of red beans, shaved ice, and a scoop of vanilla ice cream. For a unique twist, locals also enjoy cream soda with milk and the peculiar yet beloved 7-Up with salted lemon, a tart drink said to help with colds.

Savoring Hong Kong’s Heritage

Modern iterations of these beloved cha chaan tengs have begun to spring up in recent years, evolving to meet the tastes of a younger generation. Diners today often care more about stylish interiors and efficient service, but the essence of these cafés—good food served quickly—remains the same. Whether you’re standing in line for a piping hot cup of milk tea at Lan Fong Yuen or enjoying a leisurely brunch at Mido Café, you’re partaking in a timeless Hong Kong tradition that continues to connect the city’s past with its present.

In an age where everything moves at lightning speed, the enduring appeal of these old-school cafés reminds us to slow down, savor the flavors, and appreciate the simple pleasures that make Hong Kong’s culinary heritage so unique.



Tips on Sips: A Quintessential Guide to Hong Kong Drinks

Hong Kong’s culinary scene is known for its fascinating fusion of East and West, but the city’s drinks are equally iconic. Whether enjoyed alongside a traditional cha chaan teng meal or as a standalone refreshment, these drinks are deeply rooted in the city’s history. Let’s take a look at some of the most popular beverages that locals and tourists alike can’t resist.


Hong Kong-Style Milk Tea 

Originating from Lan Fong Yuen in the 1950s, Hong Kong-style milk tea is the crown jewel of cha chaan teng drinks. This creamy concoction is made by combining strong black tea with evaporated or condensed milk. What makes it truly special is the brewing technique: the tea is strained through a cloth resembling a silk stocking, giving it a smooth, velvety texture. Known locally as “silk-stocking tea,” it is beloved for its richness and slight sweetness, perfect for pairing with a classic pineapple bun or egg tart.


Cream Soda with Milk 

This refreshing drink may surprise first-time visitors with its unusual combination of cold milk and soda. The drink became popular in the mid-1900s and typically involves Schweppes cream soda, which, when mixed with the creaminess of milk, creates a bubbly yet smooth drink. It’s a nostalgic choice for many Hong Kongers, as its unique taste has kept it a favorite over the decades. Today, it’s still a go-to beverage at many cha chaan tengs.


Yuenyung 

Translating to "mandarin ducks," a metaphor for a perfectly matched pair in Chinese culture, yuenyung is a blend of two beloved beverages: coffee and milk tea. With a ratio of roughly 30% black coffee to 70% milk tea, this drink delivers a bold, caffeinated punch while maintaining the creaminess and smooth texture of milk tea. It’s typically served hot, though iced versions are popular in the warmer months. The combination of coffee’s bitterness with tea’s sweetness has made this an iconic drink, embodying Hong Kong’s love for blending Eastern and Western tastes.


Iced Red Bean with Evaporated Milk 

For many, this drink is a guilty pleasure that conjures memories of hot summer days in Hong Kong. It’s made with sweetened red beans, shaved ice, and evaporated milk, served in tall glasses with optional add-ons like vanilla ice cream for extra indulgence. The blend of textures—smooth evaporated milk, icy crunch, and soft red beans—offers a refreshing yet satisfying treat. It’s a must-try for anyone visiting Hong Kong, particularly those with a sweet tooth.


7-Up and Salted Lemon

A distinctive beverage that first emerged in the late 20th century, 7-Up with salted lemon is a tangy-sweet drink that strikes a balance between sour, bitter, and salty flavors. The zesty 7-Up is mixed with preserved salted lemons, creating a sharp but thirst-quenching concoction. Locals often swear by this drink for its health benefits, particularly for soothing sore throats or common colds. Though its taste may take some getting used to, this unusual drink is celebrated for its cooling properties and stands as a testament to Hong Kong’s inventive beverage culture.

These drinks, while rooted in history, remain integral to Hong Kong’s food culture today. Whether you’re sipping on a hot milk tea during a leisurely breakfast or cooling off with an iced red bean dessert on a humid afternoon, these beverages encapsulate the spirit of Hong Kong’s cha chaan tengs—accessible, flavorful, and full of character.

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