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Monday, April 10, 2023

Filipinos spent 4.4 million hours using e-wallet apps in 2022


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Digido estimates that the total number of accounts of the 14 examined e-wallet apps could reach 81 million people by 2025.

Manila, Philippines | April 2023 — 2022 saw over 58 million active users in the Philippines spending a total of 4.4 million hours in using e-wallet applications, according to a new report from consumer credit service Digido.

Analysis of 14 companies operating in the Philippines that have applications inside the iOS App Store and/or Google Play, reveal that these companies have a combined total of 114.4 million unique downloads as of December 2022, representing 20% of the total downloads from Business and Finance categories across all devices and all platforms.

From December 2018 to December 2022, the total number of unique downloads among the e-wallets included in the study increased by 632% (+99 million), growing by 30.5% (+26.7 million) in 2022 alone.

E-wallets examined in this study are those owned or operated by companies possessing both EMI (Electronic Money Issuer) and OPS (Operator of Payment System) licenses or those operated in partnership with a company that has said EMI licenses.

The 58 million active user base is 8% (-5 million) less compared to December 2021, but up 466% compared to December 2018. This figure is comparable to 72% of the population aged 15+, according to United Nations estimates.

On average, e-wallet users in 2022 visited at least one of the mobile apps in this study about 16 times per month, similar to 2021 (16) and slightly lower compared to 2020 (17) and 2019 (19).

Digido also estimates that the total number of accounts of the 14 examined apps could reach 81 million people by 2025. The unique number of users could also reach 67.3 million people by 2025.

Growth is attributed to the following reasons: First, the population of the Philippines aged 15+, which, according to United Nations estimates, is expected to be at some 85.4 million people by the end of 2025. Second, despite the global recession, the current economy of the country is in its growth stage (GDP +2.9% Q3/Q2 2022, reaching $413.2 billion). Third, the global demand for electronic money is growing: according to Statista, from 2023 to 2025, the global volume of digital payments will grow by 42.6%, and the number of users by 18.6%.

Tourism Stakeholders in the Philippines


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The Philippines is a beautiful country known for its white-sand beaches, crystal clear waters, vibrant culture, and warm hospitality. The tourism industry is a significant contributor to the country's economy, generating employment opportunities and revenue. As such, the industry is made up of various stakeholders, each playing a crucial role in the growth and development of the sector. In this blog, we will take a closer look at the different tourism stakeholders in the Philippines and their roles.Government Agencies

The Philippine government has various agencies responsible for promoting and regulating tourism in the country. The Department of Tourism (DOT) is the primary government agency tasked with developing and promoting the country's tourism industry. It is responsible for planning, implementing, and coordinating tourism policies, programs, and projects. The DOT works with other government agencies, such as the Department of Environment and Natural Resources (DENR), the Department of Transportation (DOTr), and the Department of the Interior and Local Government (DILG), to ensure the sustainable development of tourism in the country.Tour Operators

Tour operators are companies that specialize in providing travel services to tourists. They create travel packages that include transportation, accommodation, and other activities that tourists can participate in. They work with local businesses such as hotels, restaurants, and attractions to provide a comprehensive experience for tourists. Tour operators in the Philippines range from small boutique operators to large international companies.Accommodation Providers

Accommodation providers include hotels, resorts, and other types of lodging that cater to tourists. They play a crucial role in the tourism industry by providing a comfortable and safe place for tourists to stay. Accommodation providers in the Philippines range from budget-friendly hostels to luxury resorts and hotels.Transportation Providers

Transportation providers include airlines, car rental companies, and other transportation services that help tourists get around the country. The Philippines is an archipelago, so transportation providers play a vital role in helping tourists move between islands. Transportation providers in the Philippines include major airlines, such as Philippine Airlines and Cebu Pacific, as well as smaller regional airlines that provide access to remote areas of the country.Attractions and Destinations

The Philippines has numerous attractions and destinations that draw tourists from all over the world. These include natural wonders such as the Tubbataha Reef and the Chocolate Hills, historical sites such as Intramuros and the Banaue Rice Terraces, and cultural events such as the Ati-Atihan Festival. These attractions and destinations are essential stakeholders in the tourism industry as they provide the main draw for tourists to visit the Philippines.Local Communities

Local communities in the Philippines play an important role in the tourism industry. They provide the hospitality and warmth that tourists associate with the country. Local communities also benefit from the tourism industry as it creates job opportunities and generates income for small businesses. Community-based tourism initiatives have also been developed in recent years, providing tourists with an authentic cultural experience while supporting local communities.Tourists

Tourists are the final stakeholders in the tourism industry. They are the reason why the industry exists in the first place. Tourists contribute to the local economy by spending money on accommodation, transportation, food, and activities. They also play a role in the sustainable development of the tourism industry by being responsible travelers and respecting the local culture and environment.

The tourism industry in the Philippines is made up of various stakeholders, each playing a crucial role in the growth and development of the sector. From government agencies to local communities, each stakeholder has a part to play in ensuring that tourism in the Philippines is sustainable and benefits all involved. By working together, these stakeholders can help to create a vibrant and successful tourism industry that showcases the best of what the Philippines has to offer.



Farm tourism in the Philippines


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Farm tourism, also known as agro-tourism, is a type of tourism that involves visiting and participating in agricultural activities on a farm or ranch. This type of tourism is becoming increasingly popular, as people seek to reconnect with nature, learn about farming practices, and support local farmers.

Farm tourism offers visitors the opportunity to experience rural life and get a taste of traditional farming practices. Visitors can learn about sustainable farming techniques, organic farming, and the production of various crops and livestock. They can also participate in various activities, such as milking cows, collecting eggs, herding sheep, or picking fruits and vegetables.

Farm tourism can take many forms, from bed and breakfast stays on working farms to farm-to-table dining experiences, farmers markets, and educational tours. The focus of farm tourism can be on agricultural production, conservation, rural development, or a combination of these.



Benefits of Farm Tourism

Farm tourism has numerous benefits for both farmers and visitors. Here are a few key advantages of this type of tourism:

Diversification of Income: Farm tourism provides an additional source of income for farmers, which can help offset the risks of agriculture and provide stability in times of crop failure or other setbacks.


Educational Opportunities: Visitors can learn about the history and culture of farming, the benefits of sustainable and organic farming practices, and the importance of local food systems.


Conservation: Farm tourism can help promote conservation by providing incentives for farmers to maintain and preserve their land and natural resources.


Local Economy: Farm tourism can contribute to the local economy by supporting small businesses, creating jobs, and promoting local food systems.


Social Interaction: Farm tourism offers opportunities for social interaction between visitors and farmers, creating connections and promoting a sense of community.


Health and Well-being: Spending time on a farm can be a therapeutic experience, providing a break from the stresses of urban life and offering a chance to connect with nature.



Types of Farm Tourism

Here are some of the different types of farm tourism experiences that visitors can enjoy:

Accommodation on a Working Farm: This type of farm tourism involves staying on a working farm or ranch, with accommodation ranging from simple camping to luxurious bed and breakfasts.


Educational Tours: Visitors can participate in educational tours that provide insights into farming practices, animal husbandry, and the production of crops and livestock.


Farm-to-Table Dining: Visitors can enjoy farm-fresh meals that feature locally sourced ingredients, often prepared on-site by skilled chefs.


Farmers Markets: Farmers markets provide opportunities for visitors to purchase locally grown produce, meats, dairy products, and other goods.


Agricultural Fairs and Festivals: These events celebrate the agricultural heritage of a region and provide entertainment, education, and opportunities to sample local foods and beverages.


Wine and Food Tours: Visitors can enjoy tours of local vineyards, breweries, and distilleries, sampling locally produced wines, beers, and spirits along with farm-fresh foods.


Agricultural Workshops: Visitors can participate in workshops that teach skills such as cheese-making, beekeeping, or vegetable gardening.



Challenges of Farm Tourism

While farm tourism can offer numerous benefits, it also presents some challenges. Here are a few potential drawbacks to consider:

Seasonality: Farm tourism is highly dependent on seasonal factors, such as weather patterns, crop cycles, and livestock production cycles. This can make it difficult to offer consistent experiences year-round.


Infrastructure: Some farms may lack the necessary infrastructure to accommodate visitors, such as adequate sanitation facilities, kitchen facilities, or guest accommodations.


Liability: Hosting visitors on a working farm can increase liability risks for the farmer, as accidents can happen and visitors may not be familiar with the hazards of farm life.


Permits and Regulations: Farm tourism may also be subject to various permits and regulations, depending on the location and the types of activities involved. These regulations can vary by region and may require additional time and resources to comply with.

Labor: Hosting farm tourism activities requires additional labor, which may be a challenge for small farmers who already have limited resources.


Marketing and Promotion: Farm tourism requires effective marketing and promotion to attract visitors and generate interest in the farm and its products. This can be a challenge for small farmers who may lack the necessary resources and expertise to promote their offerings effectively.



Tips for Successful Farm Tourism

To ensure a successful farm tourism experience, farmers should consider the following tips:

Plan Ahead: Farmers should plan their farm tourism offerings well in advance, taking into account factors such as seasonality, weather patterns, and available resources.


Develop a Clear Marketing Strategy: Farmers should develop a clear marketing strategy that highlights the unique features and benefits of their farm tourism offerings. This can include developing a website, social media presence, and other promotional materials.


Create a Safe and Welcoming Environment: Farmers should ensure that their farm is safe and welcoming for visitors, with adequate infrastructure, sanitation facilities, and guest accommodations.


Train Staff and Volunteers: Farmers should train their staff and volunteers to provide a high level of customer service, with a focus on educating visitors about the farm and its products.


Offer Authentic and Unique Experiences: Farmers should focus on offering authentic and unique experiences that provide visitors with a true taste of farm life.


Foster Relationships with Local Communities: Farmers should foster relationships with local communities and work to promote local food systems and sustainable farming practices.



Farm tourism offers a unique opportunity for visitors to experience rural life and learn about sustainable farming practices. It can provide numerous benefits for both farmers and visitors, including diversification of income, educational opportunities, conservation, and support for local economies. However, farm tourism also presents some challenges, including seasonality, infrastructure, liability, permits and regulations, labor, and marketing. By following best practices and focusing on providing authentic and unique experiences, farmers can successfully leverage the potential of farm tourism to support their businesses and promote sustainable agriculture.



Here are some of the cities and municipalities in the Philippines that have farm tourism campaigns:

Tagaytay City, Cavite - Known for its cool weather and scenic views, Tagaytay is also home to several farms that offer farm tours and other agritourism activities, such as mushroom growing and organic vegetable farming.


Antipolo City, Rizal - Located just outside Metro Manila, Antipolo is home to several farms that offer farm tours, organic vegetable farming, and other agro-tourism activities.


Davao City, Davao del Sur - One of the most popular tourist destinations in the Philippines, Davao is also known for its agricultural industry, with several farms offering tours and activities such as fruit-picking and coffee processing.


Malaybalay City, Bukidnon - Known as the "City in the Forest", Malaybalay is home to several eco-farms that offer farm tours and outdoor activities, such as zip-lining and camping.


Silang, Cavite - A municipality in the province of Cavite, Silang is home to several farms that offer farm tours and other agri-tourism activities, such as dairy farming and organic vegetable farming.


Tanay, Rizal - Known for its scenic mountain views and waterfalls, Tanay is also home to several farms that offer farm tours and other agri-tourism activities, such as organic vegetable farming and flower growing.


Sagada, Mountain Province - A popular tourist destination in the Cordillera Region, Sagada is also known for its agriculture, with several farms offering tours and activities such as coffee growing and rice farming.


Guimaras Island, Western Visayas - Known for its sweet mangoes, Guimaras is also home to several farms that offer farm tours and other agri-tourism activities, such as organic vegetable farming and beekeeping.


Batangas City, Batangas - A province south of Metro Manila, Batangas is home to several farms that offer farm tours and other agri-tourism activities, such as coffee and cacao farming, and honey beekeeping.

These are just a few examples of the many cities and municipalities in the Philippines that have farm tourism campaigns.

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