Jabra launches compact true wireless ANC solutions with new Elite 85t earbuds

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Jabra’s latest addition to its award-winning compact true wireless earbuds portfolio hits the Philippine market this 2020 holiday season with the Jabra Elite 85t. 

One of the smallest earbuds that offers Advanced Active Noise Cancellation (ANC)TM, the Elite 85t is built on Jabra’s innovative track record and does not compromise on discreet design, the user’s comfort, the overall quality of calls or music experience.

“At Jabra we engineer products for purpose and today we are proud to show that our commitment to ANC is no exception. Our users today are looking for great things in small packages, so we are thrilled to offer the Jabra Elite 85t which sports our best-in-class ANC in a very compact and sleek design,” states René Svendsen-Tune, CEO at Jabra. 

“We are also excited to take our current Jabra users on the ANC journey with us with a free upgrade from their existing Elite 75t products – leading the charge as the first global brand to execute this over-the-air update. For us, ANC now means ‘Accept No Compromise’!” he proudly announced.

Elite 85t with Jabra Advanced ANCTM

The Jabra Elite 85t is engineered to defy the boundaries of how much noise can be removed in a set of true wireless earbuds. Featuring Jabra’s most advanced and powerful ANC technology, its dual chipset delivers strong ANC capability as well as optimal sound processing. 

Users can create their own private, quiet space and fully control what they hear in their surroundings through HearThrough (Jabra’s transparency mode). The flexibility of the Jabra Advanced ANC goes beyond an on/off solution as it is adjustable with a dual slider from full ANC to full HearThrough, and anywhere in between -- enabling Jabra Elite 85t to offer a more personalized experience that puts the user in control of their surroundings.

Optimal call quality 

The new Jabra Elite 85t earbuds bring outstanding call quality for both the user and the person on the other end, with the 6-mic technology (three on each ear, two on the outside, one on the inside). Improved wind noise protection enables great calls anywhere. Microphones inside and outside the earbuds deliver improved noise cancellation, filtering out more noise across all frequencies. 

Semi-open design

The Elite 85t puts extra focus on natural sound performance and limited occlusion (blockage/closure) which are achieved through its semi-open design and multiple ANC microphones.

The 12mm speakers allow the Jabra Elite 85t to produce a big sound and powerful bass, while still enhancing comfort and relieving ear pressure with its semi-open design. Jabra has also adapted the ear gels to an oval shape providing a better sealing in the ear. This means the tower of the Elite 85t does not sit as deeply within the ear, giving users a more comfortable earbud, while maintaining a very secure fit. 

The Elite 85t provides up to 5.5 hours of listening with ANC on, which extends to 25 hours with the charging case with ANC on and 31 hours with ANC off. 

Charging Convenience

For the first time ever, Jabra is offering a product in its well-reviewed Jabra Elite series with wireless charging capabilities. The Jabra Elite 85t offers users the ultimate charging convenience, as it is Qi-certified and is compatible with all Qi wireless chargers. 

Pricing and Availability

The Elite 85t will be available in select retailers and e-Commerce partners such as Lazada and Shopee starting December 2020, at PHP 11,999. The earbuds will be available in Titanium/Black this December, whereas Gold/Beige, Black and Grey will be in the market from Q1 2021.

Here are Jabra Elite 85t’s key features and specifications:

⦁ Compact design and oval silicon EarGels™ for a secure seal and comfortable fit 

⦁ Dedicated ANC chip which is more efficient in removing surrounding noises

⦁ 6-microphone call technology and wind protection for superior calls wherever you  

            are 

⦁ 4-microphone ANC using mics on the inside and the outside of the earbuds

⦁ 12mm speakers for big sound and powerful bass

⦁ Semi-open design with natural hear through 

⦁ Adjustable ANC with dual sliders from full ANC to full HearThrough 

⦁ IPX4-rated durability and 2-year warranty* against dust and water

⦁ Up to 5.5 hours battery on a single charge and up to 25 with the charging case

             with ANC on, 7 hours battery on a single charge and 31 hours with ANC off

⦁ Qi-certified, for wireless charging, and compatible with all Qi-certified chargers 

⦁ Customizable equalizer in the Sound+ App makes your music sound even better

⦁ One-touch access to Alexa, Siri® and Google AssistantTM

⦁ ‘MyControls’ to define button settings and Jabra MySound for individualized

             sound 

Find out more about Jabra at www.jabra.com/elite85t 

PECC: Economic Recovery in 2021 Possible But Requires Commitment To Greater Regional Cooperation

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Despite significant challenges this year, a global economic recovery is projected for 2021, contingent on reduced global volatility and greater multilateral cooperation to contain the Covid-19 pandemic, according to a new report by the Pacific Economic Cooperation Council (PECC).

The fifteenth annual State of the Region for 2020-2021 was released today, ahead of an Economic Leaders’ Meeting to be hosted by the Asia-Pacific Economic Cooperation (APEC) this week. In 1994, APEC leaders adopted the goal of free and open trade and investment in the Asia-Pacific by 2020, this year they will seek to adopt a new vision to drive cooperation and integration.

Ambassador Don Campbell, Co-chair, PECC, said: “APEC leaders meeting this week need to send a strong signal to businesses and consumers of a commitment to growth and stability. They have an opportunity to do so through APEC’s post-2020 vision”.

The economic outlook for the Asia-Pacific has improved somewhat in recent months, but recovery will be uneven and fragile as the global pandemic has deepened in some places. Asia-Pacific economies are expected to shrink by about 3.1% in 2020. Growth of 5% is now expected next year which is then expected to decline towards 3.5% in subsequent years.

Mr Eduardo Pedrosa, Secretary General, PECC, said: “While there is hope for a recovery in 2021, the risk of protectionism holds back investment in new jobs and innovation, it will be essential for the region to respond appropriately and decisively in order to restore confidence for sustainable recovery.”

Similarly, for trade, exports and imports figures are expected to fall by 8.6% and 9.7% respectively in 2020 but will rebound to 7.8% and 9.2% growth in 2021. However, this is unlikely to offset losses in the medium-term as the risk of protectionism and slowing trade growth have weighed in heavily on confidence for a sustainable recovery.

Efforts in poverty reduction and elimination have also been hampered by the pandemic leading to an exacerbation of income inequality in both advanced and developing economies within the region. According to the World Bank, should the worst-case scenario materialise, the pandemic will wipe out all poverty reduction achievements over the past five years. A deeper discussion into social and fiscal reform is critically needed to combat these effects and align with APEC’s goals.

Foreign direct investment has also taken a hit and is expected to drop below US$1 trillion for the first time since 2009. The impact of widespread lockdown, demand shock and policy uncertainty have affected both greenfield investment which has seen a 30% drop, and cross-border M&As which fell by 21%. Prolonged shutdown of economic activities is likely to have a larger impact on emerging economies that are reliant on foreign investment for industrial activity and infrastructure development.

Ambassador Su Ge, Co-chair, PECC, said: “Improving connectivity was not only important for boosting growth but underpins the region’s other goals - regional economic integration, free and open trade and investment, improving the quality of economic growth, shared prosperity, and enhance resilience of development.”



Professor Christopher Findlay, Vice Chair, Australia PECC, said: “Given the need for growth boosting initiatives after the Covid-19 crisis, a fresh look at the role that trade integration can play in boosting growth needs to be taken. The recently signed Regional Comprehensive Economic Partnership (RCEP) agreement provides welcome momentum for trade integration.”

Seamless Middle East enters new arena of hybrid events with the first B2B trade exhibition

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Taking place on November 16-17, 2020, Seamless Middle East, the region’s largest e-commerce and fintech event, will merge the physical and virtual world of events with the option to attend in-person or virtually.


Seamless Middle East returns for its 20th year on Monday 16th and Tuesday 17th November as the world of payments, fintech, retail and e-commerce adapt to the ‘new normal’, focusing on key themes such as cashless initiatives and the exponential growth of e-commerce. The conference and exhibition is dedicated to helping businesses capitalise on new business opportunities accelerated by the pandemic.


Held under the patronage of His Highness Lieutenant-General Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister, and Minister of Interior, and in partnership with the Dubai Free Zone Council and Dubai Economy, Seamless Middle East will unite industry leaders at a time when it is needed most.


Seamless Middle East General Manager, Joseph Ridley commented: “Seamless Middle East is proud to lead the way for B2B events in the region and will run following the strictest health and safety guidelines. Whilst it will be different this year, we are grateful and excited to receive such fantastic support from both our government partners and the business community.”


Ridley added: “The COVID-19 crisis has fast-tracked the use of digital payments and created a fantastic opportunity for countries across the region to achieve cash lite and ultimately cashless economies. In addition, we have seen unprecedented growth in e-commerce trade as merchants and retailers have been forced to find new ways to transact and engage with customers when physical retailing has been a challenge. Seamless provides a central meeting point for the region to come together and do business at this critical time.”


Across two packed days Seamless Middle East will throw the spotlight on the region’s expertise in digital innovation from alternative payments and digital identity to e-logistics, cloud infrastructure, e-commerce platforms and much more as organisations and society adapt to a digital-first world.


200+ conference speakers include top industry names such as the Security General from the League of Arab States, Hani Weiss, CEO of Majid Al Futtaim Retail, Gunjan Bhow, Global Chief Digital Officer of Walgreens Boots Alliance, and many more. All of whom will be speaking live on-stage but also available to view online.


Dubai Economy, strategic partner for Seamless Middle East, is leading the way in transforming the digital payments landscape. Seamless Middle East Keynote Speaker Mohammed Shael Al Saadi, CEO Corporate Strategic Affairs in Dubai Economy commented: “Digital payments have assumed greater significance during this pandemic phase. Industries and societies adopting cashless payment faster has renewed the urgency for government to work with all stakeholders to implement an inclusive and effective digital payments system that will drive new economic value. Our workshop was aimed to co-create new initiatives to meet the UAE’s vision of being one among the top 10 cashless payment economies in the world.”


As the region strives to become 100% cashless, the retail sector presents the biggest room for improvement with Euromonitor estimates showing 80% of retail purchases in the UAE are still made in cash.


Alongside the conference is a free-to-attend exhibition, offering attendees the unique opportunity to explore the latest technology solutions driving change in the Middle East and beyond, live and in-person. Showcasing companies include Title Sponsor Dubai CommerCity, Astound Commerce, EPSON, Adobe Inc, Checkout.com, FutureCard, BPC and IDNow amongst many other world-class brands.


Seamless Middle East will take place at the Dubai World Trade Centre, Dubai and Online on November 16-17, 2020. Visit www.seamless-expo.com/ME for more information and to register.
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