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Saturday, March 31, 2018

ColorManila Conquers Laoag Sand Dunes with Sold Out CM Paradise Run


Wazzup Pilipinas!

ColorManila, the country’s number one fun-run organizer, conquered Laoag’s Sand Dunes in Ilocos Norte, with its sold out CM Paradise Run, which took place last weekend. 

The event was held in cooperation with Ilocos Norte’s 1st District Senior Board Member Ria FariƱas, who is a known fitness buff.

Prior to the sold-out event, Farinas was quoted as saying, “Thrilled that this is finally happening in Ilocos! Mark your calendars and start training with your family & friends for Colormanila’s Paradise Run at the Laoag Sand Dunes!”

ColorManila VP Justine Cordero says, “This is the first time that we brought ColorManila to Laoag, and we are very happy that this has become successful, we are also thankful to our local government unit partners.  We are looking forward to doing more events here in Laoag.”

The CM Paradise Run - Laoag leg, gave the runners an early feel of a summer escape to the beach or to paradise, with the various color stations adorned with palm trees, hammocks and garlands, which only served as a perfect backdrop to their selfies with friends and family.

After the race, thousands of runners got to experience the freshest and newest mixes of the DJ’s at ColorManila’s trade mark CM Color Festival, where color powder was thrown in the air as the participants danced and grooved to the music of DJ’s on stage.

Atty. Karen Jimeno was one of those seen enjoying the run, and also on stage during the CM Color Festival.

ColorManila’s next Paradise Run will be held in Laguna on April 8, 2018, which will be held at Greenfield, its official venue partner.

It will have three (3) race distances, 3K, 5K and 10K.  As for the kits, runners for both events can choose from the Deluxe Kit, Rockstar Kit and the Superstar Kit. 

The Deluxe Kit, which is priced at P750, comes with a dri-fit shirt, sunglasses, race bib, color packet and a finisher’s medal.

While the Rockstar Kit, priced at P1,050, comes with a dri-fit shirt, sunglasses, race bib, color packet, finisher’s medal, drawstring bag and headwear.

Finally, the Superstar Kit, priced at P1,500, comes with a dri-fit shirt, sunglasses, race bib, color packet, finisher’s medal, drawstring bag, headwear and a finisher’s singlet.

ColorManila will also have its CM Glitter Run in Dagupan, co-presented by CSI Mall on April 8, 2018.  Dagupan is also one of ColorManila’s biggest markets, with one of its events having a sold-out event with 3,000 runners previously. 

It will have three (3) race distances as well, 3k, 5K and 10K, with 3 race kits to choose from, Deluxe, Rockstar and Superstar Kit.

The Deluxe Kit, priced at P950, comes with a drifit shirt, race bib, color packet,  and a finisher’s medal.

The Rockstar Kit, priced at P1,500, comes with a drifit shirt, race bib, sunglasses, drawstring bag, headwear, color packet and a finisher’s medal.
 
While CM Glitter Run’s Superstar Kit, priced at P1,850, comes with a drifit shirt, race bib, sunglasses, two (2) drawstring bags, headwear, color packet, finisher’s medal and a foldable water bottle.

Registration is still ongoing for both the CM Paradise Run - Laguna leg and the CM Glitter Run Dagupan.  For more information, visit www.colormanila.com.

NKKPGPBGBG Dance Production to be Held from April 6 to August 7


Wazzup Pilipinas!

Paano nga ba magmahal ng walang kapalit?

Veronica, a naive and optimistic young woman, has just landed her dream job as a writer. Everything is going well for her, that is, until Alex comes into her life.

Will Veronica's unrequited love finally be reciprocated?

NKKPGPBGBG revolves around Veronica’s unrequited love and the measures she does just for the love to be returned.

NKKPGPBGBG is a dance production thesis directed by Kul dela Torre and featuring Gawad Buhay awardee, Carissa Adea.

The show will run on April 6, 2018 (Friday) - August 7, 2018 (Saturday), 1PM and 7PM at the 6/F Black Box Theater in Benilde’s School of Design and Arts building. Tickets are priced at Php 200.00 each and can be purchased by contacting 09392155594 or by messaging our Facebook page.

For updates, you may visit us at: fb.com/NKKPGPBGBG2018

What Really Happens Behind the Scenes Among Media Outfits


Wazzup Pilipinas!

So which side are we supposed to be? Our readers or the brands?

We are torn between laughing out loud, or getting terribly frustrated when we see people praising, or bashing, a product, service or event that deserves otherwise.

Nowadays, brands, through PRs or event organizers, could easily invite almost anybody to boost their positive image. We get to frown at both the brand and influencer(s) especially when we know the truth. Sadly, many could be easily bought by a talent fee or token of appreciation just to say something positive, or negative, about a brand.

We are sometimes put in a situation when we have to choose whether we need to be truthful for the sake of our readers, or cautious with what we put out about the brand we are meant to promote.

Would we prefer keeping silent about a brand's faulty products, services, ways, or even people, and just work with them behind the scenes so our followers would only know their positive attributes, and be unaware of the real score?

When we try to keep some things hidden from our readers, listeners or viewers, and just "cooperate" with the brands to work something out, when does it become different from connivance?

Would it help the brand more if we keep their image flawless, or would it be more impressive when they are like a Phoenix rising from the ashes because they made efforts to correct their unflattering products, services or ways based from our critical reviews? We believe it would it be more disappointing when our followers discover for themselves they've been fooled to believe an orchestrated or scripted promotional campaign.

Unfortunately, there would always be those who do not have the guts (or just prefer to state only the positive since the brand involved is an advertiser or client) to mention the negatives because they want to keep the relationship with the brand, PR or event organizer. Many are getting banned or prevented from being invited again because they were too honest with their reviews, or too vocal about how the events were handled, or how the organizers treated the people including the media or bloggers. Of course, event organizers would prefer those who only say positive stuff about the brands they manage, and avoid the critical reviewers.

Life as media or bloggers should never be a competition. Damn those who demand exclusives or those who ask for special privileges like they're kings and queens. We equally hate those who give in to these kind of requests. There should never be discrimination among media outfits or bloggers.

Somebody from the inside told us about the media outfit who demanded an arrangement that was unfair for other media outfits covering a certain event. From the outside, the people would think this media outfit has the best coverage and news about an event, but people were unaware that other media outfits were forbidden to be as comprehensive and real-time with the event coverage, and were restricted to release only limited output otherwise a 1 Million fine will be charged to those who disobey. If other media outfits don't sign, they may not be allowed entrance to cover the event.

The top and affluent media outfits would also often get the advantage of being treated better. This includes getting recognized or rewarded better, getting VIP seats, getting better food, perks and privileges. There would always be brands, or PRs of the brands, who think traditional media deserve better treatment than online or bloggers, and discriminate the capabilities of the lesser known media or blogging entities.

Incidentally, we believe we should not be posers who would only post the positive about everything. When we hide, ignore, or do not mention the negatives, we become part of the Fake News dilemma that contributes to the dissemination of a make-believe and crazy world.

But then again, this also goes the same to those who share fabricated or exaggerated negative news because they have ulterior motives other than spreading the real happenings.

We fool ourselves if we connive with brands, and hide the pitiful and deplorable truth about their products and services. But when we attempt to destroy a brand, or person, simply because they are a competition or we have personal hatred against certain individuals, we lower ourselves to pitiful levels.

Reality is all about the pros and cons, ups and downs, etc., of society. It is more believable and understandable if there are flaws. But it becomes a lot more deplorable when we make it serve an evil purpose.

A shout-out as well to those who attend events but report stories that are totally not related to the event. The intention of the invitees is to promote their brands or events, and not be used to gain access to celebrities for unrelated stories or features.

Those who fool and elude us by showing only what they want us to see are not really helping because they keep everyone half-blind, deaf and even mute. We help a brand more if we mention their mistakes and shortcomings, and offer suggestions for improvement. It is our social responsibility to take notice and act on all issues, no matter who is involved.

Life is not perfect. But it is all about being aware, engaged and involved in sharing only the real news. We all have stories to tell, and so don't let them be fictional. Don't oversell.

We could only become real heroes when we are entirely truthful, and not just seemingly cosplaying to project a heroic image. We can help the society more if we open everyone's eyes towards the truth before it is all too late for all of us.

If we are truly sincere, let our ultimate purpose in life be about changing the world by being truthful with ourselves and the people whom we tell our stories.

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