Lazada Philippines Hosts Online Marketing Solutions Event on How Brands Can Win on Ecommerce

Last August 10, Lazada Philippines held its first Marketing Solutions Workshop at F1 Hotel in BGC. Entitled How to Win on Ecommerce, the objective of the event was to showcase various tools and technologies that, when applied to a company’s digital marketing strategy, can propel an online business to success. The event was well-attended by Lazada’s brand partners including Disney, Canon, Casio, JBL, Pedigree, FitBit, and Bench.

Lazada Chief Marketing Officer, Tristan de Belloy, talks about Lazada as a marketing platform for brands

Reputable names in the ecommerce industry spearheaded the different online marketing solutions sessions. Lazada Philippines Co-Founder and CEO, Inanc Balci, briefly explained the local ecommerce landscape which brands must understand to thrive in the online retail space. His session was then followed by a keynote presentation by Lazada Philippines Chief Marketing Officer, Tristan de Belloy, who emphasized that Lazada is not only a selling destination for brands but is also an efficient marketing platform on its own. De Belloy expounded on the new tools developed by Lazada such as brand traffic performance reports, sponsored product ads, and its live streaming capacity via Lazada Social TV - all of which brands could use to improve sales.



Google Country Head, Ken Lingan, mentions that the new generation of Filipino netizens are mobile first

Country Head of Google Philippines, Kenneth Lingan, shared his thoughts on winning in a mobile-first market as the accessibility and demand for smartphones is rising fast. The last session was led by Ash Mandyhan, Philippine Lead for Client Solutions of Facebook, who shared how brands need to rethink the way they use social media.



Ash Mandyhan, Philippine Lead for Client Solutions of Facebook, shares that screen shopping is the new window shopping

The Marketing Solutions Workshop was an overall success, with brand representatives taking home key insights and learnings on how to sharpen their digital marketing strategies. In sharing its expertise on online business, Lazada Philippines strives to contribute to the overall growth and success of the local e-commerce industry.

Clarification: Sec. Tugade's Driver's License Application Only For Demonstratio

This is to clarify the issue regarding the issuance of a driver’s license card to Transportation Secretary Arthur Tugade during the rollout of the plastic cards with 5-year validity yesterday, Aug. 30, 2017 at the LTO main office in Quezon City.

Foremost, Secretary Tugade applied for a driver’s license card for DEMONSTRATION PURPOSES ONLY.

Secretary Tugade only wanted to test how fast the new system is in renewing/applying for a driver’s license, from encoding of the driver’s data into the system up to the printing of license cards.

In fact, he was clear in saying that he intentionally placed errors in the application form, which demonstrates that his purpose was not to get a license but to see and check if the system is efficient, and see for himself how long an encoder rectifies such a mistake.

Please also note that after the demonstration, Secretary Tugade instructed LTO Chief Edgar Galvante to immediately erase his data in the system and cancel the license issued to him.

After the demonstration, Secretary Tugade likewise recommended to the LTO chief to study how to minimize human (manual) intervention on the part of LTO personnel in the processing of driver's license application so as to minimize, if not eliminate, "fixing" and corruption.

We hope this clears any confusion.

Thank you.

Netmarble’s Lineage2 Revolution Starts Fortress Siege Regular Season

Netmarble Games Corp., the fastest-growing mobile game company in Asia, announced today that its mobile MMORPG Lineage2 Revolution is opening a new regular season of the fortress siege, geared up with more rewards for the winners.

Considered the minor league of the castle siege, the fortress sieges take place for 30 minutes from 9:30PM every Friday. The lords of 128 fortresses emerge from the one-on-one clan battles.

The fortress has various factors including defending the enemy team and increasing the abilities of clan members, so using this to the advantage is important. The clan that carves the opponent’s holy artifact first within the first 30 minutes wins the fortress and is rewarded with bonus items and buffs, which will vary depending on the fortress seized. Clans that wish to take part must participate in the bid held from 12AM to 9PM every Thursday.

With the arrival of regular season, the Dion territory was added to the fortress siege and the winning rewards were strengthened. Spot fortresses, where fierce battles are expected, will be designated and will give away extra rewards to the clans who become victorious.

Region buff given by fortress have been upgraded to grade buff. Talking Island will be upgraded to a grade A, with a 2.5 percent increase in attack and movement speeds. Gludio will be upgraded to a grade S, and Dion will be upgraded to a grade SR and have 3 and 4 percent increase in attack and movement speeds, respectively.



Netmarble also introduced a new field boss called Marsha. Players are encouraged to take down Marsha quickly as she attacked with a blowing skill Bladewind and summons guardian monsters that protects her.

As part of a player giveaway, Netmarble is introducing a player Exp boost event between Aug. 23 and Sep. 5. When taking part in the event, players receive medals which can later be exchanged to Exp boxes and summoning stone fragments. The Exp medals include a buff which boosts physical and magical defense capabilities for an hour.

During the same period, Netmarble will give back certain amounts of diamonds for those who pay diamonds for gears.

Lineage2 Revolution dominated various markets in Asia, dominating the top grossing game charts upon launch in Google Play and the App Store in countries including Taiwan, Thailand, Hong Kong, Macao, and Singapore.

For more information on Lineage2 Revolution, visit the game’s official website(http://lineage2-revolution.com/en#pcMain) and Facebook page(https://www.facebook.com/OfficialL2Revolution/).