Bachour in Manila: World Renowned Pastry Chef, Antonio Bachour, to Hold Master Classes in the Philippines

Wazzup Pilipinas!

The Gastronomie Group, Events & Culinary Co. is bringing Chef Bachour to Manila for a comprehensive Master Class Series from September 4 to 10, 2017 at the Greenfield District Showroom, the official event venue for Bachour in Manila 2017.

From Miami, Chef Antonio Bachour is taking his modern French patisserie expertise to Manila! Chef Bachour is a world renowned, multi-awarded pastry chef whose passion and skillfulness in his craft has garnered a large following all across the globe. In a 7-day Master Class Series, Chef Bachour will be instructing hands-on classes and a demo class for professional chefs, culinary students, seasoned bakers, and other members of the food industry. The famous chef has also authored three successful pastry books: Bachour, Bachour Simply Beautiful, and Bachour Chocolate. A Book Signing will be held for keen readers and fans on September 10 from 5:00 pm to 6:00 pm. An online registration for the Book Signing will be launched at The Gastronomie Group website. His latest book, Bachour Chocolate is also available for sale at the Atelier (online shop) of The Gastronomie Group. 

Bachour in Manila 2017 will commence with a three-day Hands-On Master Class on Buffet Style Petits Gâteaux, Tarts, Verrines, and more on September 4-6, 2017 (Monday-Wednesday) from 8:00 am to 4:00 pm. Followed by another three-day Hands-On Master Class on Plated Desserts on September 7-9, 2017 (Thursday-Saturday) from 8:00 am to 4:00 pm. Lastly, Chef Bachour will share an eight-hour Demo Class on Entremets, Tarts, Chocolates, and more on September 10, 2017 (Sunday) from 8:00 am - 4:00 pm. All events are to be held at Bachour in Manila 2017 official event venue — Greenfield District Showroom, Shaw Blvd. cor. Mayflower Street, Greenfield District, Mandaluyong City (across Edsa Shangri-La Hotel). 

Stanley Launches New Power Tools That Help Get the Job Done

Wazzup Pilipinas!

For over a century, Stanley Black & Decker has built a legacy by producing some of the most well-known hand tools and storage products in the world. It is this rich history of innovation that made Stanley a trusted brand across industries.

As it launches a new line of power tools, Stanley—a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems—traces back to its ergonomically designed yellow power tools which were first launched in 2014. These tools target tradesman users, exceeding their expectations through quality that outstands performance.

Gamma Partners POKKT to Drive Integrated Brand Experience for Marketers and Intelligent Ads for Gamers

Wazzup Pilipinas!

Gamma, a fast-growing Southeast Asia-based ad selling platform, today announced a partnership with POKKT that will bring high quality rewarded video advertisements and spur increased revenue for mobile game developersand publishers in Asia Pacific.

The collaboration augments Gamma’s inventory with 90% of the top games in the region, both local and global game developers.Gamma’s supply-side platform also connects advertisers to over 5,000 regional publishers, offering premium ad inventory inSoutheast Asia. Using a single platform, advertisers can run integrated regional campaigns across online publications, mobilegames, social and other digital channels.

According to Newzoo, the Southeast Asia games market is poised to double its revenue to US$2.2 billion in 2017, with keymarkets such as Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam accounting for 99% of the total revenuegenerated. Conversely, Interactive Advertising Bureau (IAB) predicts that advertising spend in these key markets will hit double-digit growth in 2017 as the consumer demand for mobile, video and social drives up spend.

Game publishers are facing an uphill challenge with in-app purchasing, with the most popular games in app purchases accountingfor approximately only 1%-2% of daily active users. Through POKKT’s rewarded video ads solution, gamers will only need towatch a video ad to progress to the next level, benefiting publishers, brands and advertisers at the same time.

Dirk Jacobs, Managing Director, Gamma said: “Southeast Asia’s mobile gaming and advertising industry is seeing massivegrowth. Our trusted partnership with POKKT will allow us to increase our audience targeting capabilities and accurately connectwith gamers. We remain committed to optimising revenue for developers through programmatic targeting and increasing in-appinventory supply to brands, and ensuring that their monetisation goals are achieved.”

Purwa Jain, Senior Vice President, POKKT, said: “We chose Gamma as our partner here in Southeast Asia based on theirregional expertise, ability to scale and solid partnerships. Through this collaboration, we are able to grow exposure for ourpublishers and help marketers and brands in Southeast Asia better target and manage their campaigns efficiently with premium