Gamma Partners POKKT to Drive Integrated Brand Experience for Marketers and Intelligent Ads for Gamers

Wazzup Pilipinas!

Gamma, a fast-growing Southeast Asia-based ad selling platform, today announced a partnership with POKKT that will bring high quality rewarded video advertisements and spur increased revenue for mobile game developersand publishers in Asia Pacific.

The collaboration augments Gamma’s inventory with 90% of the top games in the region, both local and global game developers.Gamma’s supply-side platform also connects advertisers to over 5,000 regional publishers, offering premium ad inventory inSoutheast Asia. Using a single platform, advertisers can run integrated regional campaigns across online publications, mobilegames, social and other digital channels.

According to Newzoo, the Southeast Asia games market is poised to double its revenue to US$2.2 billion in 2017, with keymarkets such as Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam accounting for 99% of the total revenuegenerated. Conversely, Interactive Advertising Bureau (IAB) predicts that advertising spend in these key markets will hit double-digit growth in 2017 as the consumer demand for mobile, video and social drives up spend.

Game publishers are facing an uphill challenge with in-app purchasing, with the most popular games in app purchases accountingfor approximately only 1%-2% of daily active users. Through POKKT’s rewarded video ads solution, gamers will only need towatch a video ad to progress to the next level, benefiting publishers, brands and advertisers at the same time.

Dirk Jacobs, Managing Director, Gamma said: “Southeast Asia’s mobile gaming and advertising industry is seeing massivegrowth. Our trusted partnership with POKKT will allow us to increase our audience targeting capabilities and accurately connectwith gamers. We remain committed to optimising revenue for developers through programmatic targeting and increasing in-appinventory supply to brands, and ensuring that their monetisation goals are achieved.”

Purwa Jain, Senior Vice President, POKKT, said: “We chose Gamma as our partner here in Southeast Asia based on theirregional expertise, ability to scale and solid partnerships. Through this collaboration, we are able to grow exposure for ourpublishers and help marketers and brands in Southeast Asia better target and manage their campaigns efficiently with premium

DOTr Starts Transfer to Clark on July 28; Supports Vision of Creation of National Government Center in Clark

Wazzup Pilipinas!

As the lead agency tasked to manage transportation systems and traffic decongestion plans in the country, the Department of Transportation (DOTr) will take the lead in transferring its Central Office to Clark, Pampanga, a move that is in line with the creation of the country’s National Government Center.

The transfer is seen to help decongest traffic in Metro Manila, reduce travel time and improve the travel of motorists, and boost the development in the peripheries of NCR.

A series of dialogues were conducted with DOTr employees wherein arrangements such as provision of free shuttle services to ferry employees to and from Clark, implementing flexible time and four-day work week schedule, and availability of affordable food, were formulated and agreed upon. Discussions on subsidized accommodations are also ongoing.

DOTr employees were also given the option to transfer or be detailed in any DOTr attached agency. Likewise, employees from DOTr attached agencies who wish to be based in Clark were also given the option to transfer or be detailed to the Department.

The transfer, which will start on 28 July 2017, will be rolled out by batches, in order to ensure a systematized and efficient transition. It is expected to be completed by the end of 2017.

Based on computations, the transfer will increase the savings of the DOTr, owing to less rental and overhead costs as well as gaining potential income from opening its owned units in Columbia Tower for lease. The DOTr is estimated to earn an additional PHP9.3M per year from the transfer.

Further, DOTr Secretary Arthur P. Tugade expressed his support on the creation of the National Government Center to be built in Clark to house central offices of government agencies in one location for more convenient transactions. As envisioned in the BUILD BUILD BUILD Program of the Duterte Administration, the National Government Center to be built in Clark shall serve as a common location that will facilitate the smooth-sailing convergence of government agencies in terms of coordinating and implementing its respective programs and services.

Run, Bike, and Party with Trikini

Wazzup Pilipinas!

Megaworld Lifestyle Malls shall be presenting a unique active lifestyle event this July 29th, 2017 in McKinley West Park.

Trikini is an urban fitness party that will feature three basic elements- run, bike, and party- in a safe and exclusive venue where attendees can enjoy the outdoors right in the heart of the city. With a dress code of sports, active or beach wear, guests can participate in their activities of choice quite comfortably.

The event will have two zones: Active and Fest. The Active Zone allows festival goers to get their fitness fix with a friendly 5K run and 15k bike race. For attendees looking for a more relaxed experience, the Fest Zone offers dance workshops, oversized inflatables, and a main stage that will feature performances by high-profile acts such as SinoSiKat, Extrapolation, DJ Khai Lim, and Sanya Smith!

“Trikini highlights enjoying the urban outdoors and being comfortable in your own skin,” says Sam Okal of GEO Events Management. “Since all the fitness activities are optional, you can decide on your level of participation. Competition is also kept light and friendly with cash prizes going as donations to beneficiary SOS Children’s Villages Philippines.”

For fifty years, the organization has provided healthcare, housing, and education to underprivileged children and families in the Philippines. Attendees may learn more about SOS and how they may contribute to its initiatives during the event.

“Essentially, it’s Trikini’s overall vibe that sets it apart from other events in the category,” continues Okal. “The ultimate goal is to encourage more city dwellers to live active lifestyles and enjoy the outdoors, no matter what the season.”

Don’t let the rainy season stop you from being active and enjoying the outdoors! Ticket prices are PHP 5,000.00 and can be purchased online at trikini.pouchnation.com, bank deposit and credit card payments accepted. Promo codes are available through Megaworld Lifestyle Malls (Eastwood, Uptown Bonifacio, and Venice Grand Canal), Colnago Manila, Secondwind, and Athleema Makati.