Wazzup Pilipinas!
Starting 12:00PM on July 16, AlDub fans can join the conversation on Twitter to mark the first year anniversary of supercouple Alden Richards @aldenrichards02 and Maine Mendoza @mainedcm by Tweeting with #AlDub1stAnniversary hashtag to unlock a special heart emoji. The Twitter emoji pays tribute to the global AlDub phenomenon and celebrates the romance that has taken the Philippines and the world like a perfect storm.
By including #AlDub1stAnniversary hashtag when composing a Tweet, a special Twitter heart emoji will appear after the hashtag in the sent Tweet. This is the first time that Twitter has created a customized emoji for a TV show in Southeast Asia.
“As a partner of Eat Bulaga, Twitter has witnessed the rise of AlDub from a local sensation on Philippine television to a global social TV phenomenon. It is powered by the love of fans all over the world, and the creativity of the show producers. The recent launch of the emoji for AlDub’s first year anniversary celebrates the show, the AlDub love story, and most importantly the fans who have flocked to Twitter to express their love and support over the past year,” said Pratiksha Rao, Twitter’s Head of Media Partnerships in Southeast Asia.
Looking back, the AlDub love team debuted on July 2015 in the ‘Kalyeserye’ segment of the popular noon-time TV show Eat Bulaga before they became one of the most well-known personalities on Twitter. Eat Bulaga’s Twitter account (@EatBulaga), which constantly keeps fans updated on the show by live-Tweeting each telecast and sharing behind-the-scenes images and videos, has added over 1.8 million followers in the past 12 months (over 200% growth) from 880,000 to 2.72 million followers today.



Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.