Wazzup Pilipinas!
A lot of businesses have eagerly opened but quickly closed down, disappeared or kept changing their business models because they couldn’t gain enough customers to sustain their operations. Those who have the perseverance to survive remained small even though they have been around for years. Some have just continued to run their businesses which were passed down to them as the next generation of the family but never really gained any considerable revenue. However, a great number of businesses have eventually died because their market reach eventually dwindled down to almost zero.
Running a successful business is mostly about generating acceptable revenue through solid marketing and stellar customer service. Though we all know that it sometimes take “being at the right place, at the right time,“ and knowing the right people to get lucky breaks and astounding deals, those instances don't really happen every day if we don’t exert extra effort in achieving our business goals.
Many promising businesses often fail because they lacked the much-needed branding and identity that would set them apart or make them a level higher from the others. It has always been evident that businesses need to make their presence strongly felt and make a significant influence to the market they are trying to reach. These efforts of reaching out to our target market must now include the use of technology, the Internet and social media.
If we really mean business, make sure we reach our full potential by incorporating online presence and digital influence or market reach. We can do all of these by having well-organized, perfectly-timed and strategic methods that could mean more active engagement and collaboration opportunities for our businesses.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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