Wazzup Pilipinas News and Events

Friday, February 26, 2016

MADWORLD 2016: Generation of Digital Contagion

Wazzup Pilipinas!

The Philippine Junior Marketing Association once again pulls off one of the most hype-generating, out of the ordinary conferences held in the Mall of Asia Arena last January 31, 2016.

This groundbreaking event has been attended with 8,000 delegates from all over the country, making it the biggest student conference of the year.

“McDonalds Digital Disruption”

Setting the benchmark as the first speaker, Ms. Margot Torres, the Executive Vice President of McDonalds Philippines, the official TRENDSETTER who launched plenty notable McDonald’s campaigns setting the bar for all fast-food trends, shared her expertise in high-return value risk-taking when utilizing emerging trends. Indeed risk has its rewards especially in marketing; Ms. Torres confirmed this strongly.

Wazzup Pilipinas!

Start blocking an average of 300,000 messages a day. Globe Telecom has stepped up its anti-spam/scam campaign, utilizing a more comprehensive and fully automated mechanism to rid its network of unwanted and unsolicited text messages, bringing the daily average of blocked messages from 17,000 to 300,000.

The new mechanism involves setting up a new hardware and software solution with complex anti-spam algorithms, with a capacity that can filter up to 1 billion SMS a day. The establishment of the new platform was undertaken in partnership with Xura, a US-based technology company that specializes in digital services addressing network vulnerabilities such as transmittal of spam and scam messages. Project cost is estimated at around $4 million.

“The establishment of a new mechanism to block the transmittal of these messages brings us a step closer to having a spam-free network. Globe will never allow the use of its network by individuals who want to take advantage of our customers. As Globe steps up its campaign to purge its network of spam and scam messages, we expect this number to increase further moving forward,” said Anton Bonifacio, Globe Chief Information Security Officer. The new mechanism allows the telecommunications provider to continuously optimize and expand the reach of its anti-spam/scam campaign, he added.

According to Bonifacio, the new mechanism will also address election-related spam messages ahead of national and local elections in May of this year. He added the new mechanism now covers majority of the company’s postpaid and prepaid customers totaling 53 million at the end of 2015.

Wazzup Pilipinas!

The People Power Experiential Museum is a makeshift setup at Camp Aguinaldo created for the 30th People Power celebration and open for free to the public from February 25 to 26. However, according to Vice Mayor Joy Belmonte, there has been talks about having it as a permanent attraction by transferring it to the newly constructed Quezon City Museum.

On our way to the People Power Experiential Museum inside Camp Aguinaldo, a special van took us inside the camp from the Gate 5, but for regular visitors, there is also bus outside Gate 5 that will bring you in. But be early as it gets full quickly. The museum is still open until February 26, 2016.
The organizers assigned buses to pick up visitors from the Gate 5 of Camp Aguinaldo, and then take them to the location of the People Power Experiential Museum inside through the Gate 5 entrance. You need to fall in line and register first at the area near Gate 5. Gate 5 is near the People Power Monument along White Plains, Quezon City.

Once inside the location, if there are too many people, you get to wait for a while seated at the grandstand since the tour involves live presentation of actors, so people are allowed inside the museum only by groups and at certain time intervals only after the previous group is done. There is a video presentation about Ninoy Aquino being shown at the grandstand so you will have something to watch while waiting. There's also a few guidelines presented to advise everyone to follow.