The New Ford Focus RS is Equipped Exclusively With Michelin Tyres

Wazzup Pilipinas!

In the context of the international partnership between Ford and Michelin, for FORD Performance vehicles, the new Ford Focus RS will be exclusively equipped with Michelin tyres. The MICHELIN Pilot Super Sport, in the dimension 235/35/19, will be fitted on the Focus RS as standard and the MICHELIN Pilot Sport Cup 2 (in the same dimension) will be available as an option for improved performance on tracks.

The new Ford Focus RS is a particularly demanding and sporty vehicle, representing a precise in-depth challenge for Michelin engineers, to specifically develop these two tyres in order to propose tyres able to meet safety standards and the expectations of Ford teams. This advanced development process was carried out over almost 2 years, during which the car hit the tarmac of several tracks.

MICHELIN Ford co-development, an adventure shared between engineering and drivers

“The MICHELIN Pilot Sport Cup 2 tyre offers a surprising level of grip thus reducing lap times on the track, while bringing a highly appreciable level of precision to road handling for this FORD Focus RS, and maintaining its playful, dynamic character", highlighted David Put, development engineer and driver for Ford, "all thanks to the joint work carried out by the Michelin and Ford Performance teams, with a level of mutual understanding, which enabled us to deliver a car which will delight the driving enthusiast".

The specific development process managed by Michelin to satisfy Ford contributes to driving precision, vehicle stability, sporty handling and grip while maintaining tread resistance performance, for the MICHELIN Pilot Super Sport: C on the European label, with an A for breaking on wet tarmac.

"Ford's ambitions led us to develop very high technology tyres which were fully compatible with the very special configuration of the Ford Focus RS. With this configuration, the mass distribution is centred at the front of the vehicle, and various adjustment options significantly affect the distribution of the four-wheel-drive system between the front and rear axles. Furthermore, with the clear aim of maintaining the dynamic temperament of this car, we were able to expand the grip envelope, particularly on bends in extreme circumstances", finished Pierre Chaput, Developer for MICHELIN Pilot Super Sport and MICHELIN Pilot Sport Cup 2 tyres for the Ford Focus RS.

Ad Summit 2016 Announces New Speakers, Student Discount

Wazzup Pilipinas!

The Association of Accredited Advertising Agencies of the Philippines (4As) calls on the marketing communications industry to come out boldly and play where no man has played before, as it unveils the latest batch of speakers for Ad Summit Pilipinas 2016,to be held from March 9 to 12 at the Subic Bay Exhibition and Convention Center.

With its theme, “Come out and Play,” the biggest advertising and marketing convention in the country aims to inspire practitioners to progress fearlessly,as its invited industry icons prepare to participate as the Summit’s speakers.

“We have an amazing lineup awaiting Summit participants. Expect the unexpected,” said Ad Summit 2016 Chair Alex Syfu. “With our theme, we hope that the Summit allows all to view possibilities where there were none before. No obligations, just opportunities. Ad Summit Pilipinas 2016 will encourage this type of unbridled creativity to flourish,” he added.

Speakers participating in the event include business tycoon Manuel V. Pangilinan; award-winning director Jose Javier Reyes; AQKA Shanghai’s Eric Cruz; Vikas Gulati from Opera Mediaworks; and leadership expert Tom Oliver.

Manuel V. Pangilinan, also known as MVP, is one of the most accomplished men in the country. Chairman of such industry behemoths as PLDT, TV5, Philex Mining, and Metro Pacific Investments Corporation, Pangilinan is a veteran of adapting to the ever-changing business climate of the Philippines.

Putting Environment-Friendly Modes Of Transportation On The Pedestal

Wazzup Pilipinas!

Transportation is one of the most remarkable inventions that offer unparalleled convenience to every individual, yet this also poses a great threat not only to our health but more importantly to the environment. In fact, a study published in the journal of Environmental Science & Technology revealed that cars—our most used mode of transportation—emits more global warming pollution than a plane that flies with the same speed.

With this, private and public organizations in the Philippines are already backing the longstanding efforts to environmental conservation, putting forward different advocacies to bring forth change in the community.

One example is the scheme of the Metro Manila Development Authority (MMDA) which allotted a special bike line along EDSA where about one million vehicles ply every day. For the local authorities, this step ahead will aim to improve air quality in the metro.

But bringing forward these environment-friendly causes is not limited to Metro Manila alone. In fact, Primer Group of Companies—the company known for the retail and distribution of premium consumer brands in outdoor, urban lifestyle and travel—has embarked on various life-changing journeys to bring sustainable means of living on the pedestal todeliver healthcare and support outdoor athletesacross the country.