Wazzup Pilipinas!
Primer Group of Companies, a company engaged in the retail and distribution of premium consumer brands in outdoor, urban lifestyle and travel, recently received two special awards during the Asia Sports Industry Awards and Conference held at the New World Makati Hotel, Philippines.
The SPIA Asia awards was created to recognize and celebrate the outstanding business leaders, organizations, facilities and campaigns that made a groundbreaking contribution to the growth and development of Southeast Asia’s sporting industry.
Among the 168 entries submitted by different organizations from 12 countries, Primer Group took home the Best Sports CSR Campaign gold award for its Bike Doctors initiative, and a Best Sports Digital Platform silver award for one of its brands, Columbia Sportswear.
According Roel Chan, head of Primer Group’s advocacy arm Center for Outdoor Recreation and Expedition (C.O.R.E.), both the awards signify the company’s commitment to utilize outdoor sports as a medium to advocate nation-building and solidarity while supporting environmental endeavors.
“Through the years, Primer Group has been embarking on extraordinary adventures that transform the way we explore the outdoors,” Chan said. “Now, with the awards in place, we are given more reasons to continue what we do best: that is, to advocate outdoor sports while protecting our people and the environment.”



Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.