Wazzup Pilipinas News and Events

Tuesday, June 16, 2015

Ericsson ConsumerLab Mobility Report 2015

Wazzup Pilipinas!

There is no doubt that the mobile industry will continue to exponentially grow through the coming years, and not surprisingly to find out that video content will still be the most in demand by online users.

At a gathering organized by Ericsson at the Makati Shangri-La Hotel this June 16, 2015, members of the media covering technology and business matters were presented with an appendix to the Mobility Report. he presentation was conducted by Afrizal Abdul Rahim, Ericsson Head of ConsumerLab for Region South East Asia and Oceania. Also present was Elie Hana, Ericsson President and Country Unit Head, Philippines and Pacific Islands (outgoing). Mr. Sean Gowran will soon be taking over as Ericsson head for the Philippine market.

The key highlights of the Ericsson Mobility Report was that by 2020, we would have about 9.2 billion mobile subscriptions worldwide, and when it comes to mobile broadband it will be around 7.7 billion which is about 85 percent. We will have twice the number of smartphone subscriptions making 70 percent of the world's population having a smartphone. There will be 9x mobile data traffic primarily driven by video. For the population coverage, 90% WCDMA/GSM and 70% LTE.

As expected, the Philippines is dragging at the lower ends of each charts while countries like Singapore and Australia has the highest mobile broadband penetration. Popular apps were Facebook, YouTube, Facebook Messenger, Instagram and Viber.

What was baffling by the report was that it declared that as of 2014, only 30% smartphone penetration was recorded here in the Philippines but is expected to rise at 40% within 2015. But maybe it is only in Metro Manila and other big cities nationwide where I see everyone owning a smartphone or two. Still, I believe those statistics should be higher.

Wazzup Pilipinas!

The long lasting, high performance of the Michelin N2 tyre was proven at Round 3 Porsche Carrera Cup Australia this summer at Phillip Island. The round saw a format change from the normal sprint race format, to a mini-endurance Pro/Am format in the Porsche Carrera Cup.

The weekend saw tight, hard fought battles throughout both hour-long races. Quick lap times, including a new lap record, were set at the end of the second race, with the team of Shane Smollen and Nick Percat taking the win. The lap record, however, was made by Scott McLaughlin in the Grove Racing Porsche.

The Grove Racing team opted not to change their Michelin tires during the driver change, running the full hour race on the same set of tyres which had also been used in the qualifying round. With McLaughlin behind the wheel chasing down the pack, they were able to consistently set quick lap times. MCLaughline set the new Carrera Cup lap record on lap 33 of the 36 lap race.

After the race, round winner Nick Percat said he enjoyed his successful return to the Carrera Cup series.

Wazzup Pilipinas!

Any parent with young children would admit that nothing can be more mentally draining than going through the painstaking process of preparing healthy meals for their kids’ baon.

Unfortunately, a lot of little fussy eaters have a tendency to wrinkle their noses, make faces, or deliberately gag on their food and bring home their baon. Thus, every meal has the potential of becoming a battle between you and your children. This shouldn’t be the case! Meal time is NEVER meant to become a fight.

Revive the fun in your child’s lunchtime! Accept the stage where your kids are s-l-o-w-l-y learning to adjust to a new school-year and to eating packed lunch with foods that are new to them, and save yourself from losing your sanity over unfinished food. Here are parenting hacks that may help: