Wazzup Pilipinas!
According to the road safety facts from the World Health Organization, about 1.24 million globally die each year as a result of road traffic crashes (nearly 3,400 deaths a day). Wearing a seat-belt can reduce fatalities by up to 50% and among rear-seat car passengers by up to 75%. Child restraint systems, such as child seats for infants and booster seats for older children, decrease the risk of death in a crash by about 70% for infants and up to 80% for small children.
Volkswagen Philippines, the official importer and distributor of VW vehicles launched in the 2015 edition of the Manila International Auto Show (MIAS) the VW Child Safety Initiative (CSI) campaign to support child safety on Philippines roads.
The Philippine campaign is part of the global CSI strategy of the Wolfsburg-based automaker which already rolled out in various countries around the world. The CSI is based on two main pillars. One is the prevention of accidents by teaching and educating parents and kids about possible dangers on the roads. The other is the passive safety inside the VW vehicles by using child seats together with the factory standard safety systems like airbags, active collision systems and the ISOFIX child seat fixations.
At its exhibition booth, VW Philippines set up a “child safety corner” with a simulated road to heighten awareness on road safety, as well as to teach the motoring public how child seats greatly increase safety for younger passengers. The “child safety corner” had two major components: (1) the junior driving course and (2) the child seat corner.

Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.