Wazzup Pilipinas News and Events

Thursday, February 5, 2015

Anthony Bourdain Travels To Familiar Cities and Discovers 'Parts Unknown'

Wazzup Pilipinas!

Chef, best-selling author and travelling gourmand Anthony Bourdain returns in an all-new season of the Emmy award-winning series ANTHONY BOURDAIN: PARTS UNKNOWN. Anthony travels to the lesser-known areas of beautiful Punjab, Thailand, Russia, Brazil, Lyon, Mexico, Mississippi and Las Vegas, steering off classic tourist tracks and traps, to expose and celebrate the people, unique culture, food, history and stories that make each place truly special. ANTHONY BOURDAIN: PARTS UNKNOWN premieres every Tuesday at 10 p.m. starting February 10, exclusively on TLC (available nationwide in the Philippines on every major cable, DTH and local provincial operator).

An eight-part series, each episode spotlights intriguing places, tastes, sights and sounds waiting to be explored. For insider tips and the best experiences, Anthony taps into the locals as well as a few friends and influential figures including world-renowned chef and restaurateur Daniel Boulud, famed nouvelle cuisine chef Paul Bocuse, magician Penn Jillette of Penn and Teller, and revered poet and award-winning peace activist Javier Sicilia.

In Thailand, Anthony explores Chiang Mai with award-winning chef and author Andy Ricker of Pok Pok restaurant fame. Anthony likens his experience in Northern Thailand to discovering a colour he never knew existed. “The food here is not pad thai or green curry chicken. There are complex layers of flavour, sophisticated balances, spicy, sour, a little bitter, salty, herby. Colour and texture are important. Crispy, soft, cold, hot. It's exactly this interplay between elements that makes Northern Thai food so thrilling and so addictive,” he says.

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MASKeteer Productions - a group of marketing students from Polytechnic University of the Philippines is pleased to announce that an exciting, edifying and up-to- date marketing seminar is taking a giant leap on February 6, 2015 at SM Sta. Mesa, Cinema One from 11 am to 4 pm.

The seminar entitled “ExVi: Dominating Market thru Experiential and Viral Marketing” that aims to provide a real-life and timely marketing education for the students where they would be able to learn different techniques of marketing and how brands survived the competition through experiential and viral marketing strategies.

Exvi is an integrated term for Experiential and Viral marketing strategies that companies of 21st century utilize as their maneuver or tactics in dominating the market. It is a well-placed, calculated and provocative type of campaign wherein the companies balance the power of brand awareness through the rebirth of traditional marketing strategies.

With the new platform of advertising and how consumers lose interest on traditional way of pioneering a product, marketers of today’s generation reroute their strategies to adapt the fast paced of global market competition without filling the brim. When the number of products and services are array in different form then the market becomes crowded thus companies’ needs to generate new marketing strategies to be the framework of their business. Exiting to the virtual wall of the business is effective way to understand what the people are looking.

Wazzup Pilipinas!

The Benitez family, and their schools, namely Philippine Women's University (PWU) and Jose Abad Santos Memorial School (JASMS), have recently been under online siege in the last few weeks. There were quite a number of unverified rumors spreading online and it was sort of difficult to verify the veracity of the accusations coming from questionable sources.

This controversy actually got me remembering about my former female colleague back when both of us were still working our way through college as service crews of one of the very popular fast-food chains in the country. She was a student at PWU, and I remember that so vividly because she would often report to work still wearing her school uniform bearing the school logo before she would change to our service crew outfits.

It was very evident that she was determined to finish college since it was quite difficult for women to be working students. It was hard enough for men to squeeze in some study time in our work schedule, what more for women who are more fragile. Unlike today when you can simply research online for some information, back in our days we would have to spend a considerable amount of time in the school library looking for those very elusive books containing the information we need.