Top Companies Confab to Tackle Loyalty and Rewards Program

Wazzup Pilipinas!

Ex-link Events, in partnership with the Philippine Marketing Association,will hold its 3rd Customer Loyalty Conference & Expo on October 24, 2014 at the New World Hotel, Makati.

The growth of big data and analytics industry in the country has made companies in the country scamper to create their own loyalty and rewards program.The Philippines, according to Marketing Interactive, accounts for 10% ($212 million) of the $2.12 Billion global analytics industry, and this is bound to further increase with educational programs being hammered by corporate players in partnership with CHED.

This development only means that the Loyalty and Rewards Program is the best tool in gathering consumer data and behavior in terms of interaction with brands.Thus, loyalty and rewards program is here to stay and will be a permanent force to help companies survive the grueling business competition.

With the upcoming Association of Southeast Asian Nations (ASEAN) Integration where the marketplace will become bigger, and where competition will become massive even forSmall Medium Enterprises (SMEs), understanding and creating Loyalty and Rewards Program for businesses is a must.Studies state that a Loyalty and Rewards Program can increase sales and customer retention from 5% to 20% depending on how these programs fit to the target consumers.

Sun Postpaid Brings Wearable Tech Within Everyone’s Reach

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Wearable technology is no doubt gaining popularity. Usage of wearables like smart watches and fitness bands, have been rising, especially in the U.S., where consumer interest has surged significantly.

In Nielsen’s “Connected Life Report,” released early this year and covering the US market, an overwhelming 70 percent of respondents said that they have heard about the technology, and 50 percent of them said they are likely to purchase wearables in the future.

While Nielsen indicated that only 1 out of 6 respondents are actual owners of wearables, the future is still bright for mass consumption of the devices, because of the convenience it offers and the personal features that connect to the user’s essential needs. Its only main drawback: the current wearable gadgets’ steep price.

If these wearables become more affordable, aside from making their current designs become more fashionable, then buyers of such gadgets as smart watches and fitness bands will increase, the Nielsen report recommended.

This holds true in price-sensitive markets such as the Philippines, wherein value is of the essence, especially in mobile phone service bundles. Initially, local mobile phone operators have offered wearables through high-end, premium plans. Now, Sun Cellular brings this technology within everyone’s reach.

8 Important Traveling Tips When Traveling to Middle East

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Traveling to the Middle East can be a rich and rewarding experience. But it is better to keep a few tips in mind in order to be safe and have a nice time when you are there. Eight of these tips have been given below.

1. Do not get intoxicated

- The Middle East is mainly a Muslim bastion. And alcohol consumption is banned in Muslim religion. This is why there are very few places offering liquor in this area. Mainly these bars are located in star hotels or similar other places. Basically these are located in places that cater to Westerners.
- It is advisable to drink with someone who is well known to you or to drink in your own hotel. The aim is not to be seen drunk in a public area as that would make you vulnerable. Always be sober when you are in a public area as else you would be drawing attention to yourself.


2. Dress appropriately

- People in the Middle East dress conservatively. You must also do so, especially women. This way you will not be hurting their religious and cultural sentiments.
- Dressing in a stark contrasting style will attract attention and you will become vulnerable. This can be avoided by dressing appropriately.