iACADEMY Students Develop Local Music Search Engine PiLE

Wazzup Pilipinas!

In an effort to lead an innovation campaign for the local music industry, the students of iACADEMY in cooperation with music online sites PinoyTuner, Radio Republic, Amplify, Vandals on the Wall and Ndfy, has successfully developed a local search engine that will give you search results containing only local Filipino music creations. The search engine will also allow you to share your choice of music among your friends through the social media networks.

PiLE hopes to give users access to an impressive database of Filipino music and artists, culled from other locally managed sites, as a way to keep up with a rapidly evolving industry.

We all know that when we use the more popular search engines on the Internet, the usual search results may lead us to some other sites that does not really offer what we intended to look for, and quite possibly lead us away and into something else foreign thus losing the opportunity of our local music artists to get our attention and support. There is a huge competition with the foreign artists for being always on the top of the lists of search engines because of their popularity that we often neglect to appreciate our own.

At a preview held at the new location of iACADEMY, some members of the media were introduced to the new search engine and had the opportunity to interview the leads of the project. It is admirable to see the youth participating in this cause to help promote original Filipino music. I actually suggested that the Organisasyon ng mga Pilipinong Mang-aawit (OPM) should partner with them as both groups will benefit. Since OPM would like Filipinos to support Filipino music more, the search engine could become valuable to introduce everyone to the new local talents who do not have the luxury of being backed up by big recording companies.

Ballet Philippines' La Revolucion Filipina Media Launch at CCP

Wazzup Pilipinas!

To kick off Ballet Philippines' 45th Anniversary – The Sapphire Season, the sublime paralytic Apolinario Mabini and the story of his role in the Philippine Revolution are brought into the limelight once again, just in time for the hero’s sesquicentennial birth anniversary.

La Revolucion Filipina is scheduled from July 25 to 27, 2014 at the Tanghalang Nicanor Abelardo (CCP Main Theater) and is the fourth restaging of the modern dance masterpiece led by three members of La Revolucion Filipina’s original cast, Annette Cruz-Mariano, Judell de Guzman-Sicam, and Alden Lugnasin.The show is at 3pm and 8 pm (Friday and Saturday) and 2pm and 6pm (Sunday).

At a media launch held at the CCP itself last Friday July 11, 2014, members of the media were treated to an excerpt of the show performed flawlessly by the cast themselves, and then followed by a press conference participated by the management of Ballet Philippines and the La Revolucion Filipina cast themselves. Present to answer our inquiries were choreographer Agnes Locsin, Ballet Philippines President Margie Moran, set designer Mio Infante, librettist Dennis Marasigan, Ballet Philippines Artistic Director Paul Morales and some of the lead cast of La Revolucion Filipina.

FILA and ATAT Racing Team Partnership: A Testament of Superior Branding

Wazzup Pilipinas!

FILA Philippines has consistently been promoting sports since its promotional tie-up with the popular basketball during its earlier years. Undoubtedly, it has evolved into a brand that identifies itself more with elite sports like Polo, Rugby, Figure Skating, and now more recently with Motorbike Racing.

At an event launching its partnership with the ATAT Racing Team, along with the Ducati and Aprilia brand of motorbikes, the brand has manifested its commitment to partner with only the best to endorse its products. It's not the company that hires the most popular celebrities out there, but it's obviously one that looks into an upper level of appreciation towards promoting sports-related activities geared to better and healthy living, that hopefully the people will realize.

Jill's Bar located at The Fort in Bonifacio Global City, along with its neighboring bar called Jack's, was fully booked with many of the friends, colleagues and sponsors of both FILA and ATAT (Any Time All The Time), as well as friends from the media. The July 9 night was oozing with party-filled excitement as we finally had a chance to meet the team that were primarily racing because of their passion.

Lots of raffle prizes were given away including 3 watches from TechnoMarine, 10 FILA shoes, an expensive Foil A Car service, and 120 bottles of vodka - of which I haven't claimed mine yet. Lol!