Wazzup Pilipinas!There was a rebranding that happened over the weekend to an airline company, and it's already all over the news lately especially online as I can see images of the new brand when I Google for it.
Maan Hontiveros, president and CEO of PH AirAsia, said Zest Air will be rebranded sometime September or October, and now it has finally taken place.
The rebranding was done to offer Filipinos more choices, better value and enhanced services across a combined, larger network, Zest Air is to be rebranded as AirAsia Zest.
Zest Air is now flying with AirAsia, The World’s Best Low Cost Airline. The Civil Aeronautics Board (CAB) approved “AirAsia Zest” as the new brand name of Zest Airways, Inc. CAB also approved the new logo of Zest Airways, Inc., wherein the Zest name has been incorporated into the iconic red hot circle, which is the signature logo of AirAsia.
AirAsia Zest Chairman Mikee Romero said, “We are excited to introduce AirAsia Zest, and what it represents. With our alliance, we are well positioned to offer our guests the strength of our combined network of domestic and international routes and unrivaled daily low fares, proving a world class travel experience that every Filipino deserves.”


Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.