Wazzup Pilipinas!?
Here's a 30-day promotional campaign for an online publication in the Philippines:
Day 1-7:
Social media blast: Publish teaser posts on Wazzup Pilipinas social media accounts promoting upcoming exclusive content for the next 30 days.
Influencer collaboration: Partner with local influencers to share content from Wazzup Pilipinas and include a link to the website in their posts.
Email marketing: Send out an email blast to subscribers announcing the 30-day promotional campaign and offering a discount code for premium content.
Day 8-14:
Infographics: Create and share infographics related to current events, trends or popular topics in the Philippines.
Facebook Live: Host a Facebook Live event to discuss the latest news and trends in the Philippines and take questions from viewers.
Day 22-28:
Video content: Produce and share video content that is relevant and informative, with topics that are timely and relevant to the audience.
Hashtag campaign: Create a hashtag campaign to encourage followers to share their experiences with Wazzup Pilipinas and offer a prize to the most creative post.
Day 29-30:
Follow-up: Follow-up with subscribers and offer additional incentives to encourage them to continue their subscription.
This 30-day promotional campaign will help increase reach and engage with audience in a variety of ways, leading to more traffic and higher engagement on the website.
Influencer collaboration: Partner with local influencers to share content from Wazzup Pilipinas and include a link to the website in their posts.
Email marketing: Send out an email blast to subscribers announcing the 30-day promotional campaign and offering a discount code for premium content.
Day 8-14:
Content giveaway: Offer free access to premium content for a limited time in exchange for social media shares or referrals to friends.
Guest bloggers: Invite guest bloggers to contribute articles and share on their own platforms, giving credit to Wazzup Pilipinas.
Quiz contest: Host a quiz contest on social media with prizes for winners and promote it across different channels.
Day 15-21:
Guest bloggers: Invite guest bloggers to contribute articles and share on their own platforms, giving credit to Wazzup Pilipinas.
Quiz contest: Host a quiz contest on social media with prizes for winners and promote it across different channels.
Day 15-21:
Exclusive interviews: Conduct and publish exclusive interviews with influential personalities and share across social media platforms.
Infographics: Create and share infographics related to current events, trends or popular topics in the Philippines.
Facebook Live: Host a Facebook Live event to discuss the latest news and trends in the Philippines and take questions from viewers.
Day 22-28:
Podcasts: Release a series of podcasts covering topics relevant to the Philippines and share them across various platforms.
Video content: Produce and share video content that is relevant and informative, with topics that are timely and relevant to the audience.
Hashtag campaign: Create a hashtag campaign to encourage followers to share their experiences with Wazzup Pilipinas and offer a prize to the most creative post.
Day 29-30:
Final push: Use all channels to promote the last two days of the campaign and offer a final discount code to encourage sign-ups.
Follow-up: Follow-up with subscribers and offer additional incentives to encourage them to continue their subscription.
This 30-day promotional campaign will help increase reach and engage with audience in a variety of ways, leading to more traffic and higher engagement on the website.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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