Tuesday, April 18, 2017

It’s Official: Tomorrow Is Overrated

Wazzup Pilipinas!

Stop everything you’re doing because Jose Cuervo has declared it: Tomorrow is Overrated!

Jose Cuervo’s latest campaign, Tomorrow is Overrated, is a call to arms that invites drinkers to heed the call by filling shot glasses in celebration of today. Is the world ending tomorrow? It doesn’t matter- this newest campaign invites drinkers to make the most out of today.

While the project is rather risqué, it remains true to the spirit of tequila and the ‘never say never’ ethos that has made Jose Cuervo® such a celebrated brand among drinkers around the world.

The campaign is led by the short film, Last Days. The film takes place in downtrodden town on the edge of nowhere and follows a group of patrons in the middle of the apocalypse. With nothing left to do, the group savor shots of Jose Cuervo Especial® Silver as couples dance to the Elvis Presley classic, “It’s Now or Never”.

The film can be viewed in its entirety here:

The video showcases Jose Cuervo Especial® Silver, which can be taken on it’s own as a shot or mixed into your favourite cocktail.

And be sure to keep an eye out for the new Jose Cuervo Especial® bottles which are expected to hit the local market in just a few short months.

For the latest news and exciting events from Jose Cuervo this year, visit and follow Jose Cuervo on Facebook

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