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Tuesday, December 15, 2015

Globe Telecom Brings Country’s Biggest Star Wars Play Hub To BGC


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The above photo shows Globe President and CEO Ernest Cu, Senior Advisor for Consumer Business Dan Horan and The Walt Disney Company Southeast Asia’s General Manager for Studio Entertainment and International Distribution, Amit Maholtra riding the bus with the Stormtroopers of the 501st Legion on the way to the Star Wars Park.

Fans enjoyed a complete galactic experience at the Bonifacio High Street Central amphitheater complete with game booths and merchandise displays on December 12-13, 2015

Globe Telecom brought surprises in galactic proportions when it set up the country’s biggest Star Wars play hub at the Bonifacio Global City in Taguig, taking the Star Wars experience beyond the cinema as Filipinos gear up for the much-awaited international release of Star Wars: The Force Awakens on December 17, 2015.

With its comprehensive and multiyear collaboration with The Walt Disney Company Southeast Asia whose brands include Star Wars, the leader in digital services and the purveyor of the Filipino digital lifestyle has launched the Globe-Star Wars Galactic Celebration, which transforms the Bonifacio High Street Central amphitheater into a big Star Wars playground on December 12-13, 2015.

Open to the public for free, the Globe-Star Wars Galactic Celebration allowed Star Wars fans and onlookers alike to spend the weekend playing at the game booths, taking photos of famous Star Wars icons and characters, purchasing retail collectibles from participating fashion brands, and enjoying the different treats and offers of Globe brands.

Star Wars projection mapping at The Globe Tower
 “The Globe-Star Wars Galactic Celebration will be one of the biggest weekends for all Star Wars fanatics in the Philippines. This is our way of bringing the Star Wars experience outside the cinema to get all fans of the movie franchise excited about the release of the latest Star Wars movie. The Galactic Celebration will be a wonderful bonding activity not only for fans but for the entire family as well with all the games, interactive activities and booths, photo-worthy installations, exciting prizes and treats, and retail collectibles. We would like to invite everyone to spend their weekend with us as we experience a wonderful galactic celebration only from Globe,” shares Globe Senior Advisor for Consumer Business Dan Horan.

Officially opening the Globe and Star Wars Galactic Weekend at the Wonderful World with Globe event were The Walt Disney Company Southeast Asia’s General Manager for Studio Entertainment and International Distribution, Amit Maholtra, Globe President and CEO Ernest Cu, and Senior Advisor for Consumer Business Dan Horan 
The two-day galactic fair will highlight one of its major activities, the Galactic Challenge, a specially-designed obstacle course where one’s skill, insight and courage will be tested through a series of challenges. Anyone can join the Galactic Challenge with two categories to choose from – Light Side or Dark Side. Every hour, Globe will be awarding those with the best finish time. The participant with the fastest time after the 2-day event will win the coveted Sphero BB8 droid which is offered by Globe in its GEN3 Stores as Sphero’s exclusive telco partner.

Globe President & CEO Ernest Cu shares a record-breaking numbers for 2015 
The Star Wars Game Hub will also keep everyone on their toes as they enjoy various video games together with the exclusive Star Wars Battlepod arcade game. Kids will surely enjoy the Sphero Challenge where they can navigate the BB8 Droid through a maze for a chance to win prizes. Exclusive Star Wars merchandise is also on display from participating merchants and retail brands such as Havaianas, Folded & Hung, HP, FilBars, Toys ‘R Us and Hobbes and Landes.

Globe Senior Advisor for Consumer Business Dan Horan invites everyone to bring their families over for the weekend to experience the Star Wars park as part of Globe Telecom’s Galactic Celebration
 In keeping with its commitment to providing learning opportunities for the youth in the public school sector, Globe, in partnership with The Mind Museum and Teach for the Philippines, is also implementing corporate social responsibility efforts during the Galactic Celebration weekend that lets more people enjoy the Star Wars activities while making a change in the lives of others.

Alongside Teach for The Philippines, volunteers will be selected to be big brothers and sisters to 100 public school kids as they tour the museum and join the Read-Along activities.

Stormtroopers from 501st Legion join Globe guests in anticipation of the projection mapping on The Globe Tower façade
 Horan adds, “Through these efforts, Globe is able to engage student beneficiaries and enable them to have an unforgettable Star Wars experience, while increasing their appreciation and understanding of science and technology, ensuring that the entire Star Wars experience is enjoyed by the greater majority.” Special screenings of Star Wars: The Force Awakens in different cities across the country will also give more underprivileged kids the chance to watch the movie.

Guests were wowed by the perfect choreography of the Philippine Lightsabers Guild who showed off their techniques in handling a light saber
Special giveaways are also up for grabs with a just a few taps with the Star Wars Everyday Promo. Customers get a chance to win major prizes including a Star Wars adventure in the U.S.A., exclusive movie invites, Star Wars items, and a whole lot more! All they have to do to subscribe is text FORCE <name/address> and send to 2363 for free. Customers can earn raffle entries by availing of any Globe or Tattoo promo or plan. Every P5 is equal to 1 raffle entry.

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