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Wednesday, November 12, 2014

Summit Water New Packaging Lowers Carbon Footprint


Wazzup Pilipinas!



Summit Natural Drinking Water is the official bottled water of Philippine National athletes. It has helped aspiring Filipino athletes maintain superior concentration and athletic edge with minerals that boost their hydration level. It comes from natural underground sources around Mt. Makiling in Laguna and is further processed by ionization and filtration, making it clean and refreshing.

In its continuing effort to inspire Filipinos to thirst for more, Summit Natural Drinking Water has reached for a new goal – to lower its carbon footprint. In a simple but effective packaging change, Summit 500 ml and 350 ml bottles now sport a more streamlined cap that saves almost 500,000 tons of manufactured PET a year. 

This is equivalent to the amount of carbon absorbed by 3.7 million trees, or removing over 100,000 cars from the road for one year. The initiative is part of Summit Water’s latest campaign – Thirst for More, by defying limits, stepping out of comfort zones, and going beyond the norm. By being conscious of the environment, Summit Water has upped its game, encouraging Filipinos to do the same.

 “Thirst for more is about pushing your boundaries and finding new ways to one-up yourself. For Summit Natural Drinking Water, this small change has a great positive effect on the environment, and ultimately, on all of us. We encourage everyone to start with small steps to achieve even bigger goals ”says Abe Cipriano, AVP for Marketing, Non-Alcoholic Beverages at Asia Brewery.

For more information on the drink that empowers you to reach for it, visit https://www.facebook.com/SummitNaturalDrinkingWater.

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