Friday, July 11, 2014

@MsCrisAlbert : Happy Birthday to the Woman Behind FILA Philippines

Wazzup Pilipinas!

Happy Birthday to the woman of style and substance, of sole and soul,  - no other than Cris Albert, President and CEO of Fila Philippines.

Cris Albert may seem like a girl with fairy princess dreams, or perhaps a carefree sprite with tireless energy, or maybe a queen with whimsical indulgences, a playful woman with girlish tastes, bouts of whimsy and a penchant for everything pretty. But at the helm of the Fila Philippines is a woman that can blaze a trail both in the market and as an empowered woman.

Fila Philippines has ramped up not only its footwear and apparel but also its branding. Its presence is now strongly felt in elite sports such as polo and regatta, followed by rugby when they got the Philippine Volcanoes as endorsers, and then figure skating with Michael Christian Martinez, and most recently Ducati motorbike racing with the ATAT Racing Team.

Miss Albert explains that Fila’s marketing statement is to be both affordable and aspirational.  “We have to keep image high. Consumers should feel confident about what they wear without having to spend too much or buy fake goods,” says Albert.

Happy Birthday Miss Cris Albert!!! You are a blessing to Fila Philippines!!!

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