Monday, February 24, 2014

Mystery Shopping Interview of a Proactiv Skin Care Advisor

Wazzup Pilipinas!

I got some freebies from Proactiv recently. I went to interview one of their Skin Care Advisors at the Proactiv kiosk located at Glorietta 2 near the Activity Center. The kiosk was in front of Bershka but I missed it on first pass maybe because there was nobody around yet. I was probably early. I was actually at Glorietta 2 attending an event of Singapore Airlines featuring their new cabin seats. Since the event has not started yet, I decided to drop by first at the Proactiv kiosk to check out their Skin Care Advisor on duty.

My goal was to determine the over-all customer experience one gets from the Proactiv Skin Care Advisor.  Skin Care Advisors are technically Proactiv sales representative, deployed at selected Watsons stores and Proactiv mall kiosks. Unlike ordinary sales personnel or promodisers, Skin Care Advisors are trained to offer free acne care advice and after-sales support for Proactiv customers. Having undergone the same training module created by Doctors Rodan and Fields, these are well-informed advisors and knowledgeable to answer queries about acne and Proactiv. Skin Care Advisors provide customers one-on-one guidance on how to achieve a lifetime of clear skin.

The Skin Care Advisor program was launched last January 2014 with the objective to provide the best information on acne care and Proactiv to our customers.

After a few minutes, I came back and saw a guy manning the kiosk. I was expecting a lady as per schedule given to us it was supposed to be Gladys Flores, but I met Efren Jaranilla instead.

I posed as a customer asking for a pimple solution for my daughter. I asked several questions from the most simple like what's the difference between acne and pimple, is the formula effective also for Filipino skin since it's made by a foreign brand, how many days will it take for me to see an improvement, how much was the 30 day and 60 day solutions, and a a few more questions.

Amazing enough, he was able to answer every one of my questions. His explanations were also very complete with details like he did a lot of research about the product.

On top of that, he was very friendly and engaging. He clearly was very confident of what he was talking about since I see him directly looking at me and beaming with confidence. I could give him a score of 10 for being customer-friendly but I believe there is still room for perfection so I will settle for an 8. His knowledge about the product was exemplary so he deserves the highest score of 5 stars.

Later, after I was satisfied with all his answers, I finally revealed who I really was, a Proactive online ambassador. He was surprised and told me he was not really supposed to be there and that the person assigned at the kiosk was just at the restroom. He was only there to deliver something to the kiosk.

I had to leave already when I heard that the event nearby was already starting so I forgot to take photos of the kiosk and the Skin Care Advisor. But after checking at the Proactiv Philippines website, I saw that all of the Skin Care Advisers has a photo there. I'll be sure to update this post with his actual photos taken using my camera when I get the chance to come back to the kiosk.

Efren Jaranilla

All the Skin Care Advisors
All I can show you now are photos I copied from their website and of the freebies that I got from the interview. The freebies were a gift pack containing three 28 g Proactiv Refining Mask. The product is used to deep clean and minimize pores.

It has been several weeks already since I've been meaning to go there to conduct the interview but my schedule was really hectic. From one event to the next, and when I choose not to attend an event it is only because I already have too many pending articles to write...or was scheduled for an out-of-town event for several days.

The life of a professional blogger is quite hard, but still awesome in many ways.

To learn more about Proactiv Skin Care Advisors, visit:

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1 comment:

  1. The article was nice and it was great that many people are willing to elevate the status of Philippines. Not only in terms of economic also in other aspects like environment and many more. keep up the good work.


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