Saturday, November 16, 2013

Pepsodent Brushing Adventure Campaign Promotes Twice-Daily Brushing

Wazzup Pilipinas!

Unilever strenghtens its commitment to improve the brushing habits of the Filipino children with its brushing adventure advocacy . Through its No. 1 toothpaste brand Pepsodent

Part of Unilever’s – Sustainable Living Plan to built a billion better lives . The campaign empowers moms to teach the healthy habit of twice daily brushing to their kids . Pepsodent encorages parents not to use the fear of cavities to get kids to brush but to make  rushing a fun and creative moment of family bonding.

Part of the kick –off ceremony campagn, Pepsodent and its partners FDI World Dental Federation, Philippine Dental Association  ( PDA) , City of Manila invited hundreds of students from Rafael Palma Elementary School in Manila . Kids , parents , teachers and Unilever employees anjoyed an adventure –filled day watching a Pepsodent Brushing Adventure Musical Play.

L-R Ms. Mel Waldron- Lamotte ( Rafael Palma Elementary School guidance counselor ), Mr.  Fernando Fernandez ( Philippine Dental Association president) , Mr. Chito Macapagal ( Unilever- vice-president for corporate affairs) , Ms.Gina Lorenzana ( Unilever- Vice President for  personal care) , Dr. Suzana San Diego ( Manile Chief of Dental Service) , Ms. Merlie Asprer ( DEPED Adopt a School Program ) and Ms. Rina Lopez- Bautista ( Knowledge Channel –President)

Stressing the need for kids to learn about dental health at an early age , PDA President Fernando Fernandez said that 8 out of 10 , 5- year old Filipino kids have cavities , one of the highest cavity incidence levels in the world . “ Brushing with flouride toothpastes twice a day cut cavities by up to 50% in children , compared with just rushing once , “ says Dr. Fernandez.

Mr. Chito Macapagal and Ms. Gina Lorenzana  presented to Ms. Mel Waldrom –Lamotte  , a  Pepsodent  toothpaste replica signifiying the commitment of the company in helping the school children not only of Rafael Palma Elementary School but across the nation.

A short stage play about the benefit of regular toothbrushing  presented by the Ateneo Blue Repertory

Unilever employees and volunteers from the Philippine Dental Association taught students how to properly brush their teeth

 Prefect smiles by students of Rafael Palma Elementary School

Ms. Gem Laforteza , Pepsodent brand manager said that the campaogn was inspired by parents who often struggle to get their kids to brush . Moms play an important role . Their invlovement in the development of a healthy brushing habit is essential to ensuring the dental and overall health of their kids. “ Through Unilevr’s Pepsodent Brushing Adventure Campaign , we want to turn brushing , a potentially boring activity , into a moment of fun , adventure and learning . This will help moms nurture the habit of day and night brushing , which is crucial to overall health ”.

For more photos, please visit the following link :

Contributed by Lawrence Chan

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