Wednesday, March 13, 2013

Flourish Pilipinas : Bake It Fun In The Philippines

Wazzup Pilipinas !

Calling all baking enthusiasts! Join the URC Flourish Pilipinas Bake-off Competition. Simply submit your recipe in the Recipe Contest tab at their Facebook page.

Now this is something interesting to witness, a tie-up with the Department of Tourism (DOT) to promote "bread" and "tourism".

Starting the project off with a Baking Academy and Bake-Off Competition, I would love to know more about this particular project and how everything will fit in. We would normally see "tourism" partnered with handicrafts, scenic spots, beaches, cultures, and ethnic people, airlines and other means of transportation, travel agencies, etc. It will be exciting to find out more.

Wazzup Pilipinas !

URC Flourish Pilipinas Baking Academy and Bake-off Competition


This competition is open to all eligible Filipino Citizens who are 18 years of age as of January 2013 who meet the requirements stated herein. All employees and relatives up to the second degree of affinity and consanguinity of URC Flour, its subsidiaries, affiliates, agencies and sponsors are automatically disqualified from entering this contest.

There will be three awards in two categories:



1. GLOBE AWARD – This category is open for all recipes using hard flour (URC’s Globe or Blend 100 Flour).

2. SAMPAGUITA AWARD – This category is for all recipes using soft flour (URC’s Sampaguita Soft Flour).



1. DAISY AWARD – This category is for all recipes using cake flour (URC’s Daisy Cake Flour).


All Contestants must fill out an entry form which can be accessed through the Recipe Contest tab in the URC Flour/Flourish Pilipinas Facebook page. It can also be downloaded from the URC Flour website.

All finalists must agree to participate in a bake-off in the following designated areas:

GMA Manila June 15

LUZON Baguio July 6

VISAYAS Cebu July 27

MINDANAO Davao August 10

Where applicable, URC Flour shall provide the transportation, food and accommodations of qualified finalists in Luzon, Visayas and Mindanao. URC Flour shall cover only the transportation, food and accommodations of a qualified finalist in a URC designated hotel.


All entries must meet the requirements of the Recipe category entered. Recipes not meeting contest criteria will be disqualified. Entries must be the original recipe of the entrant.

Judging will be done by a panel consisting of a representative of URC Flour Technical Group and two other food professionals designated by URC Flour using the criteria outlined below:

Taste 20%

Appearance,creativity and plating 15%

Use of local and indigenous ingredients 10%

Extent of use of URC flours in required category 30%

(Globe / Blend 100, Sampaguita, and Daisy)

Extent of use of eligible products 25%

(See list below for corresponding points)

TOTAL 100%

Eligible Products and Points Assigned (5 points each):

Bakewell Siliconized Paper, Saf Yeast, McCormick Flavors and Colors/ Suchero Sugar, Corman, Brim, and Tulip Chocolate

Judges will disqualify previously published recipes such as but not limited to those in cookbooks, magazines, from food companies, food blogs or recipe website and winners in cooking contests.

Contestants are required to certify on the information, or belief, that their recipes are their original creation and have not been published or publicized and have not won a cooking or baking contest. All submitted recipes automatically become the property of URC Flour.

Judges reserve the right to disqualify an entry that does not meet contest criteria. Decisions of the board of judges are final in all matters pertaining to this Contest.

Deadline of Submission of Entries:

Entries from GMA and Luzon April 30, 2013

Entries from Visayas, Mindanao May 31, 2013

All recipes/ entries must include a 4R (4” x 6”) color photograph of the finished product. All recipes/ entries must be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at

All recipes shall be screened and tested by the URC Technical Group which shall determine the finalists who will compete in each area.


For each area, there will be two (2) finalists for Globe Award, two (2) finalists for Sampaguita Award, and two (2) finalists for Daisy Award.

All finalists will be required to participate in the area-wide bake-off.

GMA Manila June 15

LUZON Baguio July 6

VISAYAS Cebu July 27

MINDANAO Davao August 10

ALL STUDENT FINALISTS must agree to demonstrate his/her recipe entry to the URC Technical Team in a separate session in his/her school or home prior to the actual Bake-Off.

Each student finalist will be given ONE THOUSAND PESOS (P1,000) to cover the cost of this demonstration.


There will be one (1) winner per category in each area : Globe, Sampaguita, and Daisy.

Venue of the bake-off will be determined by URC Flour Division.


All twelve (12) winners i.e., three (3) winners per area will receive the following prizes:

Globe - P10,000 in cash, 1 Kitchen Aid K45 Mixer, Medal and Supply of Participating Products

Sampaguita - P10,000 in cash, 1 Kitchen Aid K45 Mixer, Medal and Supply of Participating Products

Daisy - P10,000 in cash, 1 Kitchen Aid Hand Mixer, Medal and Supply of Participating Products

Companies and Schools represented by the winners shall also receive a trophy.

All recipes/ entries must be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at ON OR BEFORE April 30, 2013 (For Entries from GMA and Luzon) and ON OR BEFORE May 31, 2013 (For Visayas, Mindanao). For more information, contact Kayla at 02-892-5842 or visit the Flourish Pilipinas Facebook Page.

Bake It Fun In The Philippines!


Per FDA Permit # 0324 Series of 2013

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