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Monday, January 22, 2018

How Search Engine Optimization and Instagram Can Improve Your Business


Wazzup Pilipinas!

SEO (search engine optimization) is a very important online marketing technique. In fact, if you have been marketing your business and have not done a bit of SEO, you are missing the icing on the cake.

Anyone who has some experience with online marketing knows for a fact that there is no better way of getting a good following than through SEO and social media marketing.

Professional SEO services can boost your site higher than your competitors.

According to SEO specialists, SEO services are meant to help business owners get their sites to rank highly on search engines like Google, Bing and Yahoo.

Basically, they ensure that the website has a distinctive setting that will catch the attention of Internet users. And for this reason, SEO experts are becoming the most sought after specialists in the world of digital marketing. 

Other than search engine optimization, content development, link building and everything else that SEOentails, there is a recent tactic that website owners are starting to adopt.

Instagram has become a favorable technique that website owners are using to put their brand out there. And being a photo and video sharing social networking platform, you can rest assured that millions of people will see your brand, your products, or services and everything there is to know about your business.

Instagram is one social media platform that has attracted a big number of users in ashort time. People from all walks of life around the globe are on Instagram. From business owners, employees, leaders, parents, teenagers, customers; almost everyone around us has an Instagram account.

Therefore, if you are running your business online, you can use this social media platformto promote your brand as well as increase traffic to your site.

So, how can you promote your business on Instagram? Here is how:

Add location to your photos – With the latest Instagram app, you now have the option to Geo tag your locationon photos before posting them. And because you are on Instagram to promote your brand, ensure that all your posts are business related.

If you happen to have a physical address, tag it to your photos as well. It is the Geo tags that will give your customers your exact location just in case they want to keep in touch.

Make your posts interesting – The core of Instagram marketing is to reach a huge fan base on a more personal level. You can do so by keeping your posts relevant but also interesting. Teasing your followers is also a good way to keep them glued to your profile.

For example, if you are introducing a new product, you can give your Instagram followers a sneak peak of what you are about to launch. This will definitely keep your followers on toes.

Keep the hashtags coming – Have you been on social media for a minute? Hashtags are becoming an effective way of letting people (fans) know what’s trending. 

Therefore, take part in the fun and market your products or servicesin the process. As you post your business photos or videos, use hash tags that relate to your area of specialty. This will make your posts more visible even to Instagram users who are not your followers.

For example, if you are running a rehab facility, you can get images or video clips of your facility and post them using hashtags like #cleanme, #sobernesspays,etc.

BIO
Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

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