Wazzup Pilipinas!
When you sell products and services online, you are likely to be aware of the significant impact that social media has on boosting customer acquisition and brand awareness. With several customers relying on social media to determine their purchase decisions and trusting products that are recommended by their peers, social media is a vital option for businesses that want to compete effectively online.
Picking Social Networks
If you are in the early stages of joining social media, you do not have to set up accounts on every available platform. Set aside some time to carry out research to identify the places where your customers spend most of their time online.
Find out as much information as you can about popular social platforms and the ones that will be worthwhile for your situation. This is a good way to know how each platform can be useful for helping you achieve your business goals.
After figuring out whether platforms like Twitter, Facebook, Pinterest or Instagram are suitable for your business, you can start setting up your accounts. Creating one or two accounts is an effective approach that will enable you to manage the channels properly.
It is important to learn about the basic aspects of social media and how different platforms work.
Creating Content
While seeking to turn followers and fans into customers, avoid making aggressive sales pitches that may end up turning people away. Focus on developing and providing share-worthy ad useful content that will be a valuable addition to your target audience. Maintain an interactive and social experience and use social media channels to share stories, news, tips and advice.
Make an effort to strike a balance between entertaining, educational, and informative posts and posts that are promotional. Being successful on social media requires you to place the needs of your customers above yours. Examples include sharing tutorials, posting event images and showcasing the latest pictures of a project you have completed to Instagram followers.
Providing Customer Support
Social media gives brands and customers a new and innovative way to communicate. It can be used to drive leads by maximizing on its capabilities. While many brands highlight excellent reviews and loyal customers, there are several others that are reluctant to address customer complaints. They opt to end negative conversations instead of handling the situation.
All interactions with customers are opportunities to earn trust. Social media can be used to offer exemplary customer support and direct interaction is a powerful solution for gaining new customers and retaining existing ones.
Monitoring Competitors
It can be helpful to keep a close eye on what your competitors do on social media. Keep track of their online activities and get inspiration from their good ideas. Social media has made it much easier for people to research their competition and see the social networks they use, how they present their brands, how they connect with audiences the type of content they share and their responses to feedback.
Conclusion
Activating social media channels for the purpose of converting followers and fans into customers is a strategic process. There are simple and effective ways that can help you turn social channels into lucrative channels for sales without being aggressive or driving your customers away.
Bio
Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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