Ericsson at the Forefront of Industry Transformation at Mobile World Congress 2015

Wazzup Pilipinas!

· Predictions for 2015 focus on video, LTE subscriber growth and mobile broadband coverage
· Announces hyperscale upgrade to Ericsson Cloud System —adding new software and hardware to ensure a secure cloud experience
· Broad set of new launches support operator needs across network evolution, IT transformation and opportunities for innovation and revenue growth


Telecommunications operators are transforming their businesses and operations, according to the role they have chosen to play as either Network Developers, Service Enablers or Service Creators.

Ericsson (NASDAQ:ERIC) also continues to transform in its role as an ICT player, and builds on its position in Mobile Broadband and Telecom Managed Services, while reinforcing its position in Cloud, IP, TV&Media, OSS/BSS.

“These were the key reflections of our President and CEO, Hans Vestberg, as he talked about the pace of change in the industry at the Mobile World Congress in Barcelona. We predict four key changes during 2015: more people will watch streamed, on-demand video than broadcast TV on a weekly basis; video will generate half of the mobile data traffic; LTE subscriber growth will exceed 80 percent; and world mobile broadband coverage will be above 70 percent. Theseare all massive forces of change and open up new opportunities both in the ICT industry and in other industries,”Elie Hanna, President of Ericsson Philippines and Pacific Islands, shared.

Surf 7107 Docu Premiers Reef’s Rover Collection

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Reef surfaces new fashion tech at Surf 7107 docu premier Summere  officially rolls in as Reef’s fashion collection featuring Swellular™ Technology debuts with a documentary on the Filipino surfing lifestyle. With the travelling surfer in mind, Reef is presenting its latest men and women’s footwear collection highlighted by the special premier of Surf 7107.

The fashion show features Reef’s Rover Collection in head-to-toe outfits, reflective of Reef’s Just Passing Through mentality. Styles are relaxed yet cool, recalling laidback summers and great waves. The footwear highlights Reef Swellular™ Technology which is made up of three distinct layers.
First is a super-soft, contoured Swellular foam deck for comfort, then a medium-density Swellular midsole for support and finally, Reef’s signature Swellular high-density rubber outsole.
“The Outsole is an example of Reef’s commitment to form and function, with tread patterns that mimic lines of ocean waves and ultimate comfort, support, traction, and versatility,” said Carlo Dionisio of Reef Philippines.

Reef was formed in the early 80’s by Argentinian brothers Fernando and Santi Aguerre. Combining their strong entrepreneurial spirit with their passion for surfing, the brothers built Reef as the top sandal brand in La Jolla, California. Their innovative sandal design, the Striped Smoothy, known for its bold stripes and comfortable foot bed, has become a classic and continues to be a top seller.

Offering your Diners Multiple Ways to Book - Social Media Feature at Resdiary

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ResDiary launched a new platform that allows you to receive booking via Twitter and Facebook. With around 15 million people registered on Twitter and 30 million using Facebook in the Philippines alone, “it’s vital that Restaurateurs and Hoteliers have a strong online presence in today’s market”, according to Dennis Ng, ResDiary Philippines President.

Dennis added: “Social media platforms such as Twitter and Facebook hold a large influence over people’s decision-making process, especially when it comes to booking their next hot spot to eat in. Now, booking a table for dinner just got easier, with this new product allowing people to make reservations via both Twitter and Facebook.”

Adding: “Social media platforms are a great way to engage with existing and potential guests and increase online exposure, promoting new menus and offers and advertise events. As well as taking bookings, managers can reach out to followers by running specific ‘Twitter Only’ promotions via ResDiary - a very quick and effective way to increase a restaurant’s online exposure, taking more reservations and increasing profits.”