Wazzup Pilipinas!
Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines launches the All New Brio and Brio Amaze at the 5th Philippine International Motor Show (PIMS) at World Trade Center, Pasay City.
During the opening, HCPI’s President and General Manager, Toshio Kuwahara unveiled to local media the much-anticipated All New Brio (hatchback) and Brio Amaze (sedan). The Brio (Italian for “energetic” and “cheerful”) series, was especially created for the emerging demands of the Asian market – automobiles that will facilitate personal mobility. The Brio model’s development is backed by Honda’s extensive experience in creating compact cars such as the Jazz and City which are examples of the application of Honda’s “man maximum, machine minimum” design concept. While relatively the most affordable car in Honda’s vehicle line-up, the Brio models proudly embody high levels of Honda DQR – durability, quality and reliability.
“These cars were specifically developed to match the evolving needs of our customers,” Kuwahara said at the launch event. “Today, we are revealing Honda's answer to the small car for Filipino motorists. We are joining the small car segment in a big way by setting a new standard with these two vehicles.”
Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines launches the All New Brio and Brio Amaze at the 5th Philippine International Motor Show (PIMS) at World Trade Center, Pasay City.
During the opening, HCPI’s President and General Manager, Toshio Kuwahara unveiled to local media the much-anticipated All New Brio (hatchback) and Brio Amaze (sedan). The Brio (Italian for “energetic” and “cheerful”) series, was especially created for the emerging demands of the Asian market – automobiles that will facilitate personal mobility. The Brio model’s development is backed by Honda’s extensive experience in creating compact cars such as the Jazz and City which are examples of the application of Honda’s “man maximum, machine minimum” design concept. While relatively the most affordable car in Honda’s vehicle line-up, the Brio models proudly embody high levels of Honda DQR – durability, quality and reliability.
“These cars were specifically developed to match the evolving needs of our customers,” Kuwahara said at the launch event. “Today, we are revealing Honda's answer to the small car for Filipino motorists. We are joining the small car segment in a big way by setting a new standard with these two vehicles.”