The 2,900% Lie: How Big Oil Is Buying the Narrative to Sabotage COP30

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As the world prepares to descend on Belém, Brazil, for the critical COP30 climate summit, a silent, algorithmic war is being waged for the public’s mind. While diplomats and scientists draft agendas to save the planet, the fossil fuel industry has unleashed a digital deluge designed to drown out the truth.

A staggering new investigation by Climate Action Against Disinformation (CAAD) and the Climainfo Institute has exposed the scale of this offensive: in the months leading up to the summit, Big Oil’s targeted Google Ads in Brazil skyrocketed by 2,900%.

This is not merely marketing; it is a calculated psychological siege. By dominating the search results on the world's most ubiquitous platform, the oil industry is attempting to manufacture a "social license" to continue polluting, just as the window to avert climate catastrophe slams shut.

The Digital Onslaught

The timing is unmistakable. In October 2025, just one month before the summit, the digital floodgates opened. While global oil advertising on Google saw a significant 218% spike, the bombardment of Brazil was nearly fifteen times more intense.

The data reveals a coordinated surge by the industry’s titans:

Saudi Aramco: The state-backed giant exploded its monthly advertising by 469.2%, running over 10,000 ads capable of reaching 77 million people.

BP: Starting from a lower base, BP ramped up its ad buying by a massive 1,369.2%.

ExxonMobil & TotalEnergies: These majors increased their already heavy presence by 156.3% and 106.5% respectively.

"Every year Big Oil spends big money on greenwashing and disinformation... it's well past time policymakers stop letting Big Tech players like Google get rich off lies used to justify the pollution that's killing people and the planet." — Philip Newell, CAAD coalition communications co-chair.

The Trojan Horse: Petrobras and the "Green" Mirage

While international giants flood the global zone, the domestic front in Brazil is dominated by a single player: Petrobras.

The Brazilian state-owned oil company accounted for nearly 70% of all oil-related Google Ads shown in the country. But it is the content of these ads that reveals the depth of the hypocrisy. Petrobras is aggressively marketing itself as a leader of the "energy transition" and a champion of the Amazon.

The reality, however, tells a radically different story:

The Investment Gap: While running ads about a green future, Petrobras plans to pour 90% of its $111 billion investment budget (2025–2029) directly back into fossil fuels.

Drilling the Amazon: The surge in "green" advertising coincided with the company seeking—and receiving—approval to drill for oil in the Amazon, despite public opposition.

A History of Spills: Far from being a steward of nature, Petrobras is responsible for 86% of oil incidents in Brazil.

Through "native" advertising and influencer partnerships, Petrobras effectively masquerades as a sustainability actor to a young audience, all while doubling down on the very fuel sources threatening the Amazon's survival.

The Strategy: From Denial to Deception

The tactic has shifted. The era of blunt climate denial is over; the era of "Digital Greenwashing" has begun.

The investigation highlights how companies use subtle, indirect messaging to present themselves as "modern and efficient sustainability actors". They utilize terms like "Eco Friendly Gas" or "Green Diesel" to create a misleading perception that fossil fuels are part of the climate solution.

This narrative is built on a financial lie. Since the Paris Agreement, the sector has invested $8.7 trillion in oil and gas, compared to a paltry $113 billion in renewables—a mere 1.4% of their total investment. Yet, to a user searching on Google, these companies appear to be the primary drivers of green innovation.

The Enabler: Google's Profitable Complicity

This disinformation machine requires a vehicle, and Google is providing the engine. With over 80% of the pay-per-click market, Google Ads allows oil companies to buy their way to the top of the search results, influencing public perception before a user even clicks a link.

Despite a 2021 pledge to ban the monetization of climate denial, Google continues to profit from the industry. Between 2020 and 2022 alone, the tech giant earned $23.7 million from Big Oil ads. By allowing these companies to target users based on location and preference, Google effectively sells the integrity of the information ecosystem to the highest bidder.

The "Tobacco Moment"

The report draws a chilling parallel between Big Oil and Big Tobacco. Just as cigarette manufacturers misled the public for decades about the lethality of their products, the fossil fuel industry is using its vast wealth to obscure the link between its products and climate collapse.

The conclusion is stark: self-regulation has failed. The authors argue that the only way to clean up the information environment is a total ban on fossil fuel advertising, modeled directly after the bans that silenced the tobacco industry.

As COP30 approaches, the battle lines are drawn. On one side, the urgent scientific consensus to decarbonize. On the other, a multi-billion dollar industry willing to pay any price to keep the world addicted to oil—and using our own search engines to do it.

The Great Drying: How Heat Stole the Water from West Asia

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The warning lights are flashing red in Tehran.

Imagine a city of nearly 10 million people facing the prospect of total evacuation. This is not the plot of a dystopian novel; it is the potential reality facing the capital of Iran. Local authorities have warned that if the crisis persists without rain by December 2025, the city may need to be emptied.

This existential threat is the culmination of a punishing five-year drought that has gripped West Asia. While water scarcity is not new to this arid region, the severity of this specific event is unnatural.

Human-induced climate change made the rainfall and temperature conditions that led to the ongoing drought in Syria, Iraq and Iran more frequent and severe, according to new analysis by World Weather Attribution. 

This new analysis, which uses weather observations and not climate models, is an update of a previous study in the region published in 2023. While the previous analysis had already found that climate change had worsened what was then a three-year drought, the updated results show an even stronger climate change signal.

The Invisible Thief: It’s Not Just the Rain

For years, we have looked at the sky for answers to drought, but the culprit was rising from the ground. The West Asia region, encompassing the Fertile Crescent, has suffered from exceptionally low rains since the winter of 2020. However, a lack of rain is only half the story.

The study reveals a critical mechanism: Evapotranspiration.

As the world warms due to the burning of fossil fuels, the air becomes thirstier.

The Heat Factor: Mean temperatures in the region have increased substantially.

The Drying Soil: Higher temperatures increase evaporation, pulling moisture out of the soil at an accelerated rate.

This creates a vicious cycle. Even if rainfall levels were somewhat low, in a pre-industrial world, they would have been manageable. But today, the heat turns a "dry spell" into a catastrophe. The study found that without fossil fuel warming, the very conditions driving today’s "exceptional" drought would have resulted in normal, non-drought conditions.

Loaded Dice: The Staggering Statistics

The statistics emerging from this study are startling. They illustrate how climate change has loaded the climatic dice against human survival in the region.

The researchers used the Standardised Precipitation Evapotranspiration Index (SPEI) to measure drought severity.

Then (Pre-industrial): In a world 1.3°C cooler, a five-year drought of this magnitude would be a once-in-a-lifetime anomaly, expected to occur only once every 250 years.

Now (1.3°C Warmer): Today, this same five-year catastrophe is expected to return every 5 years.

Climate change has made this specific five-year drought approximately 50 times more likely.

Furthermore, the intensity has shifted dramatically. Conditions that we now classify as "Extreme" (D3) or "Exceptional" (D4) drought would not have been classified as a drought at all in a world without human-induced warming.

A Region on the Brink

The consequences of this "supercharged" drought are visible across the landscape of West Asia, devastating lives and dismantling history.

Iran: This is the worst drought on record for the country. Agriculture, which consumes over 90% of Iran's water, has been crippled, devastating farmers who rely on irrigation.

Iraq: The year 2025 became the driest on record since 1933. Water levels in the mighty Tigris and Euphrates rivers plummeted by up to 27%.

Syria: Rainfall crashed by nearly 70%, causing a wheat shortfall of 2.73 million tonnes and leaving millions food insecure.

This environmental stress is compounded by human factors. Unsustainable water management, over-grazing, and agricultural expansion have degraded the land, leaving it defenseless against the heat. As Mariam Zachariah of Imperial College London notes, "Climate change has been stacking drought on top of drought," leaving no time for the land or the people to recover.

The Verdict: A Warning for the World

The crisis in West Asia is a window into the future of a warming planet. Friederike Otto, a professor in Climate Science, warns that these conditions are no longer rare; they are the new common reality of a world warmed by fossil fuels.

If the world fails to phase out fossil fuels, these "exceptional" droughts will become even more frequent. Projections indicate that nearly one-third of major cities worldwide could exhaust their water supplies by mid-century.

The drought in Iran, Iraq, and Syria is not just a weather event; it is a signal. As Roop Singh of the Red Cross Red Crescent Climate Centre states, a warming world turns "otherwise manageable challenges into much larger crises".

From Khazanah to Legacy: Malaysia's Bold Bet on Planetary Health

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Imagine a Malaysia where economic growth doesn't come at the cost of its rivers, forests, and air. A nation where prosperity is measured not just in GDP, but in the resilience of its ecosystems and the well-being of its people. This isn't a utopian dream—it's the core vision of the National Planetary Health Action Plan (NPHAP), a blueprint designed to steer Malaysia away from a fragile "zero-sum" game toward a future of "Return on Values" (ROV).

As the world grapples with the Anthropocene era—where human activity is the dominant force shaping Earth's future—Malaysia stands at a decisive crossroads. Six of nine planetary boundaries have already been breached. The stakes are high: rising disaster costs, degraded biodiversity, and increasing public health risks threaten to undo decades of progress. The NPHAP is Malaysia's answer: a Whole-of-Nation strategy to secure human and ecological well-being by embedding planetary health into governance, development, and daily life.

The Crisis: Why We Must Act Now

For decades, development has been driven by a "Return on Investment" (ROI) mindset—profit maximisation often at the expense of nature. While this model delivered economic growth, it has left a trail of environmental debt. The NPHAP argues that this trajectory is unsustainable. Climate disruption, pollution, and biodiversity loss are destabilising the very systems that support life and the economy.

The solution lies in a paradigm shift to Return on Values (ROV). This new logic integrates environmental stewardship, social justice, and economic well-being into a single, coherent vision. It asks us to move from short-term gains to long-term resilience, where a healthy planet is seen not as a constraint on prosperity, but as its foundation.

The Strategy: Six Game-Changing Bets

The NPHAP is built on six "Key Result Areas" (KRAs) designed to trigger systemic transformation. These are not isolated initiatives but interconnected levers for change:

Governance: The plan calls for a structural overhaul. A National Sustainability Council (Majlis Kemampanan Negara), chaired at the highest level, will align policies across ministries, ensuring that planetary health isn't just an environmental issue but a national priority. This council will be supported by a panel of experts to guide evidence-based decision-making.

Environment and Health: Recognising the link between ecosystem degradation and public health, this KRA focuses on reducing pollution, restoring ecosystems, and building resilience against climate-related health risks.

Sustainable Food: The plan envisions a shift towards regenerative agriculture and equitable food systems that ensure nutrition security while protecting the land.

Energy Transition: Moving away from fossil fuels, this KRA advocates for a rapid, just transition to renewable energy, supported by policy reforms to catalyse green industries.

Research and Education: To future-proof the nation, planetary health must be embedded in education at all levels. This KRA prioritises systems thinking in curricula and investment in transdisciplinary research.

Values, Culture, and Communication: Perhaps the most critical shift is cultural. The plan calls for a "Whole-of-Society" transformation, fostering a national ethos of stewardship where every Malaysian—from policymakers to students—plays a role.

The Engine: Science, Technology, and Innovation

At the heart of this transformation is Science, Technology, and Innovation (STI). The NPHAP leverages STI not just as a tool for economic growth, but as an enabler of resilience and equity.

Environmental Genomic Database: A cutting-edge digital architecture will be built to map and monitor Malaysia's biodiversity. This database will provide the intelligence needed for conservation and biosecurity, turning nature's "code" into actionable data.

ProSocial AI: Artificial Intelligence will be harnessed to support planetary health, from optimizing energy grids to monitoring deforestation. The concept of "ProSocial AI" ensures these technologies are designed with regenerative intent, aligning digital progress with ecological well-being.

From Vision to Action: The Human Element

Plans on paper mean nothing without people to execute them. The NPHAP introduces the Transformational Sustainability Leadership Module (TSLM) to equip leaders across government and business with the mindset and tools to drive this change. It emphasizes "systems thinking"—the ability to see the big picture and understand how decisions in one sector ripple through others.

But leadership isn't just for the boardroom. The plan empowers local communities and youth to become stewards of their environment. It champions a "Humanity-Centric" approach, ensuring that development serves all segments of society, leaving no one behind.

A Call to Legacy

The NPHAP is more than a policy document; it is a statement of intent for the future. It challenges Malaysia to reclaim its "Khazanah"—its natural treasures—not as resources to be exploited, but as a legacy to be protected.

As we face the converging crises of the Anthropocene, the NPHAP offers a path forward. It proves that we do not have to choose between a healthy economy and a healthy planet. By embracing planetary health, Malaysia can build a future that is prosperous, fair, and resilient—a legacy we can be proud to leave for our children.

The time for incremental change is over. The time for planetary health action is now.