Wazzup Pilipinas!
You
just launched a startup and need to get your brand in front of as many eyes as
possible. The problem is you are not just competing in your industry; you are
competing with the millions of other marketing messages that consumers are
bombarded with every day.
Small business owners need to be realistic about
their advertising campaigns. Typically, of course, they'll be looking for
effective, low-cost solutions, but typically, too, you can have just one or the
other; you're unlikely to find a simultaneously effective and inexpensive
channel for your ads.
Lookna.com is the best option for
a start-up business. Simply because you can advertise your products and
services for FREE! Lookna provides fair and equal advertising opportunity by
providing leverage to small scale business to compete with giant advertisers.
With
the use of hyperlocal search engine from Lookna, you should be able to create
an accurate target customer profile based on the data you've collected. With
this information in hand, and what you know about your current clientele, you
can begin to target similar demographics and psychographics with your campaigns
to attract more customers.
Whether you're advertising online or off, make sure
your copy and imagery reflect the kind of customers you want to work with. This
is key to targeting well. Many small businesses simply have no idea whether
their advertising is actually working. This simply won't do.
Online
advertising platforms like Lookna provides you with extensive stats related to
your ads and will help you determine what is working and what isn't. This
doesn't mean that you won't need to test and experiment, as it can take time
for you to create an ad that resonates with your target customers, but it does
mean that you can make faster decisions about what to try next.
Know
when to advertise. At first glance, advertising year-round and spreading out
your budget equally month-to-month may appear to be a wise and commonsense
approach. But if you think back to your business launch, odds are you did a lot
of things that can't be scaled. There's no way for you to sustain a similar
marketing and advertising initiative throughout the entire year.
Do
outreach yourself: One of the most important steps to an effective startup
online advertising strategy is the content promotion. After you produce an
incredible piece of branded content you need to amplify that piece of content
as much as possible. Leverage your social media profiles, email industry
experts, reach out to industry forums, and contribute to other popular sites
that your consumers might visit. Invest a few hours a week to outreach or
off-site writing and your startup will begin to gain traction.
Use
your resources well. You know the importance of ranking well in search, but you
may simply not have the resources and time to consistently create new,
informative content for your website. Make an honest assessment of the
resources available to you, and leverage them in a way that helps you grow your
business.
Lookna promises that
all services and listings that you will see in Lookna are accurate and from a
legit business owner. The Advertiser account allows you to create your business
listings to promote your business online. Searchers can then view your ads,
know the services you offer and can contact you directly
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
