On June 13, 2016 at Makati Shangri-La Hotel, PLDT & Smart Chairman & CEO Manuel V. Pangilinan officially unveils the new logos of PLDT and Smart, reflecting the Group's digital pivot and shift to data-driven services.
PLDT and Smart's logos appear similar, except PLDT is red and Smart is green. It symbolizes the convergence of the two brands, combining fixed and wireless technologies to better serve customers.They are shaped like a triangle, which supposedly represents the companies' business pillars: exceptional people, meaningful innovations and valuable customers.
There is a huge difference with having a strong brand image and actually communicating that brand image.In this case, nobody understands it even with their rationale.
From the brand perspective, it is indeed stronger than the previous logo. From the creative perspective, this is so common and the shape and color combination have a resemblance too. It just so happens that the green and red have meaning when you combine them with the triangle. Final verdict, it's noit the best logo of the brands but it works somehow.
So in the coming days, we hope you fulfill your promise of providing betetr service and to moderate your greed since you're huge already anyway, you don't need to grow bigger and it's time you share your blessings to your customers who have been suffering from the duopoly of these telcos.