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Friday, December 18, 2015

Home Credit: Gadgets as Christmas Gifts Twice More Desirable For Filipinos Today Than 10 Years Ago


Wazzup Pilipinas!

Home Credit Philippines, a consumer finance company, announces the results of its Study on Filipino consumer’s Christmas gift-giving behavior and preferences. The survey was held during the last week of November with 336 respondents (168 males and 168 females). More respondents preferred to give and get Gadgets this Christmas.

Twenty-four percent of the total respondents plan to buy gadgets as Christmas gifts for their family. Clothes & Accessories came in at second with a 23% share, followed by Food & Drinks (13%).

If you are expecting a gift from a male family member, it is more likely that you’ll receive a gadget: study showed that 30% of male respondents put the item as their top planned gift; but there’s also a chance that you’ll get Clothes & Accessories (20%) or Food & Drinks (13%). On the other hand, you may expect Clothes & Accessories from female family members: 26% of the female respondents said that they are looking to give out this item; Gadgets only accounted for 18% and Food & Drinks had 15%.

Likewise, more respondents (24%) are looking to get Gadgets for themselves this Christmas. Eight percent of them are wishing for Clothes & Accessories and 6% had a desire for a Car. Interestingly, the survey results showed that consumers are almost twice more likely to get Gadgets for themselves now compared to ten years ago.

“These results are very much consistent with the Ericsson Mobility Report 2015 showing that penetration of Gadgets such as smartphones in the Philippines is expected to increase up to 40% by the end of 2015. Thanks to the services of Home Credit, Filipino consumers, specifically those who traditionally do not have access to banking services and credit cards, will be able to please themeselves and their relatives with the new digital gifts“ - David Minol, CEO of Home Credit Philippines said.

All that a customer needs to apply for a loan are two IDs (one should indicate current address) and a down payment. The loan is approved in less than 30 minutes and the customer may leave the shop with the purchased good in less than an hour. The services are available at all major retailers.

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