Farming futures

Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market.

Wazzup Pilipinas!?

While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations.

One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture.

“Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added. 

SM Foundation’s training program focused on high-value crop cultivation was the breakthrough Garcia needed to revitalize his farming techniques. These included selecting the best seeds and caring for them as well as strategic planting schedules. 

Jayson attends the SM City Clark’s Weekend Market to observe best practices and gain insights into new agricultural techniques.

The livelihood program also gave way for him to discover alternative sales channels that enhanced his earning potential while extending fair prices to his customers. The knowledge and confidence he gained led him to expand his farm, and in effect, increased his monthly income to more than Php25,000.

Aside from directly selling his harvests, he is now planting a variety of vegetables–on his farm, including lemongrass, malunggay, and madre de cacao, which he sells online to small businesses that process the produce into other products. 

Embracing new techniques

Sharing the same story of hope is another KSK farmer from Pampanga, Juanito Dela Cruz. Despite his age, he actively pursued and adopted modern farming techniques. Building on his current success, he shared the importance of adaptability for farmers, calling for others to try and explore new practices. 

From a modest monthly income of Php10,000, Juanito experienced an upsurge in his earnings, notably through participation in the Weekend Market at SM City Clark, yielding around Php30,000 weekly. “Kailangan maging bukas tayo sa makabagong pamamaraan ng pagsasaka para makahabol tayo sa demands ng panahon ngayon—ito ang itinuo sa akin ng SM Foundation-KSK,” he said. 

Juanito, alongside his wife, actively participates in the SM City Clark Weekend Market. They credit the market with contributing to their increased profitability.

The SM Group’s KSK program has changed the lives of roughly 30,000 Filipino farmers, including Jayson and Juanito. Through its initiatives, farmers who once lost hope have been able to embrace modern farming techniques, leading to adaptability in the face of the evolving agricultural landscape. 

The SM Group, through SM Foundation, remains steadfast in its commitment to spreading social good. This dedication extends to SM’s forthcoming endeavors to be led by its future smart city property development – with focus on enhancing positive social impact in the communities where SM operates. 

Filipinos love concerts, but venue infrastructure gaps are a threat to the experience

Wazzup Pilipinas!?

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending. 

Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan.  Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly. 

While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued its neighboring countries, the strategic move sparked conversations and brought to light what the Philippines can improve on in terms of concert venues.

1. Location is key

The Philippines doesn’t lack in big venues. In fact, it boasts of venues that can rival Singapore’s National Stadium and Japan’s Tokyo Dome. Accessibility to the location as well as public transportation and nearby commercial establishments are key.

2. Concert Experience 

Photo credit to Stanley Quek. An empty Singapore National Stadium, viewed from the front stage.

Singapore’s pride, the National Stadium, has innovative features such as the world’s largest free-spanning dome, a retractable roof and comfort cooling technology for spectators’ convenience. Its innovation, strategic location, and efficiency bring positive 

and immersive experiences for enthusiasts and concert fans, making it a magnet for entertainment acts from all over the world. A similar concert venue and experience is something that Filipino concertgoers are hoping the country can replicate. 

3. World-class concert amenities and facilities

Accessing the venue's amenities and facilities should offer a premium music experience for concert enthusiasts or convenience in a sporting event. 

Architectural “Eyecon” SM Mall of Asia Arena prides itself on having exceptional world-class amenities unique in the Southeast Asia region. –Photo from SM MOA Arena official website

Take for example the SM Mall of Asia (MOA) Arena – a flexible indoor arena developed in 2012 by leading integrated property developer SM Prime – that has been a top-of-mind venue for all sorts of events and offers a unique concert experience. With a full house seating capacity of 20,000, it has been a haven for thrilling sports events, remarkable OPM shows, and unforgettable international superstar performances. 

Meanwhile, the SMDC Festival Grounds in Parañaque City is likewise an enormous outdoor venue that can accommodate at least 50,000 people. Ed Sheeran’s Mathematics Tour and Rivermaya The Reunion were among the performers that have graced the stage recently.

4. Achieving Filipinos’ concert dreams

One of the most forward-looking plans of SM Prime is its 360-hectare smart city development which is envisioned to bring in a centerpiece to the country’s entertainment and sporting events – larger in capacity and a more enhanced venue infrastructure that would attract legendary icons in the entertainment scene and compete against Southeast Asia and the world’s best. It will feature an estimated 70,000-capacity stadium and concert arena connected to one of the island’s main destination paradises called Central Park. The sizable arena is envisioned to be the Philippines’ biggest concert venue, with world-class facilities and sustainable features, comparable to other big concert venues worldwide. Once that’s built, Filipinos won’t have to fly overseas because they can watch top-tier performances right from the comfort of their home country.

An artist’s render, visual sketch of the proposed concert venue at Pasay 360 project.

Without a doubt, Pinoys live and breathe entertainment shows. In fact, Filipinos are the 4th top concert spenders in Asia-Pacific according to digital payments company Visa, proof of how passionate we are about concerts. By investing in the development of modern, smart, and accessible concert venues, Filipino concert enthusiasts can continue to embrace and celebrate live performances with the convenience, comfort, and enjoyment they deserve. Beyond entertainment, well-curated, smart, and innovative concert facilities can further drive economic benefits to the Philippines’ national and local economies, including ancillary local spending in retail, tourism, and hospitality.

Jobs on the Rise: New Urban Developments Are Driving Employment Growth

Wazzup Pilipinas!?

Photo credit to Anamul Rezwan. Construction jobs are generated from new urban developments.

Cities worldwide, while diverse in demographics and culture, share a common pursuit of progress through new urban developments. These projects not only enhance convenience amid urban congestion but also stimulate local economies and communities through various socio-economic activities like job creation.

Whether in the form of public transportation, cutting-edge business districts, or towering residential communities, a single new development requires a whole host of jobs from pre-construction, to construction, and completion. These range from real estate developers and planners to construction workers and suppliers – all requiring extensive collaboration for successful project development.

Hudson Yards: Direct and indirect employment opportunities

Photo credit to Following NYC. Featuring ‘Vessel’, a honeycomb-like structure and visitor attraction in the Hudson Yards Development in Manhattan, New York City. 

The cycle of job creation doesn’t stop after completion. A new development also drives indirect employment opportunities generated from industries attracted or related to the development. 

Such is the case for Hudson Yards, New York City’s 28-acre mixed-use development and considerably the United States’ biggest megadevelopment in history. It had created thousands of construction jobs that resulted in transforming Manhattan’s iconic skyline and becoming home to diverse shops, offices, cultural institutions, and hotels and residences. Ongoing operations and management of these facilities are expected to contribute to its large-scale economy, such as hosting over 55,752 workers daily and about $19 billion annually to the city’s GDP. 

Dubai and Songdo IBD: Creating economic opportunities afresh

Meanwhile, cities like Dubai and Songdo International Business District (IBD) generate jobs by creating economic opportunities from the ground up. They used land reclamation as an urban development strategy to address land scarcity and high population density challenges.

Photo credit to Kadir Avşar. A closer aerial view of the Palm Islands. 

Dubai's ambitious projects, including the Palm Islands, the World Islands, and Burj Al Arab, have turned it into an ultramodern metropolis for commerce and tourism. In 2023, it drew over 30,000 new businesses, driving demand for talent in finance, legal, and digital technology sectors.

The Songdo IBD is an ongoing smart city built on reclaimed land in Incheon, South Korea. It’s designed to be an international business and residential hub with sustainable features. As of 2020, the 1,500-acre development hosts about 30,000 residents, 33,000 jobs, and 70% fewer emissions than any other development.

SM’s Integrated City Developments: Empowering local communities and residents

SM Prime contributed photo. An aerial view of SM Mall of Asia (MOA) featuring its iconic Globamaze and thriving network of retail, business, residential, and hotel developments. 

The SM Group, a leading conglomerate in the Philippines, has an ecosystem of interests spanning retail, banking, property, and mall developments across the country, making it the largest employer with over 140,000 employees.

For every SM mall development by SM Prime Holdings, the integrated property developer of the Group, the local economy is invigorated because of the opportunities created by supporting small and medium enterprises (SMEs) that comprise about 68% of its mall tenants. For instance, SM City Bataan, SM Supermalls’ 83rd mall, employs about 96% of its mall administration staff who are residents called Bataeños, including two in leadership roles. It also proudly showcases local industries by partnering with homegrown businesses like family-owned brands and locally managed franchises. 

Job security, stable income, and tax revenues contribute to the local workforce’s quality of life; and SM Prime ensures to manifest these waves of progress in its developments, especially in its future plans for smart cities in the Philippines to be spearheaded by its ongoing 360-hectare development in Pasay City.

New urban developments are catalysts for growth, innovation, and avenues for increased prosperity, shaping local economies through job creation and improved lives. The success of these city centers requires a network of opportunities – from its pre-construction supply chain to empowering businesses for individuals to thrive and contribute to the communities.