News on the site - start cheerfully and end sadly

Wazzup Pilipinas!

The report of experts who identified new issues for the global gambling community provides data on the growth in popularity of such areas as social games, loot boxes, and e-sports betting. It is also known that regulators from around the world receive positive feedbacks from users of g club online casino.

When a user searches for a site to buy goods or order a service, the indicator of the site's life is necessarily the date of the last update in the article and news section.

If there is relevant information, then the company lives in a stable rhythm, continues to provide services, and is not going to close.


Why do you need news on the site

Almost every site has a news section. And by the time the site is commissioned, it is strained with 2-3 info feeds. There are two further development paths: either the owner of the website understands that movement is life and generates news or in thoughtfulness, he will give up on the idea to fill out a section.

A regularly updated news section is a sure sign of a live, not abandoned site. Hence the trust and loyalty of potential buyers and partners.


And also, it is content marketing

The more often the main page is updated, the more attractive it is for search engines. Company news is a great way to tell your partners or customers about new products or services. Banners and pictures on the slider are regularly updated and go into oblivion, and information is stored in the news. News helps to relink site materials. In the text, you can give a link to the page that you want to put in the top / promote and transfer its weight.


SEO texts also need to be written all the time

Many on their sites publish company news. Moreover, the majority, as a rule, makes the same mistake, or rather, two errors. The first is that no one reads the news, simply because they are not appealing to the customer. The second mistake is that they have a traditional logical composition with the main conclusion or advantage at the end. Even if the news contains useful information for the customer, the user does not receive this information because he does not read the message to the end.


Common mistakes when writing news

Before we get started, let's look at a few more common mistakes. For example, news without a news occasion, which is published simply in order to publish the news. Of course, in the context of filling the site with content in search engine promotion, this plays a role, but for visitors to an Internet resource, such news is a little less useful than any.

Another very common mistake is an ode to your loved ones. As a rule, companies in the news place a great emphasis on themselves, believing that this is logical because this is the news of the company. However, the editors who release this news forget that the material is being read by their clients or potential clients, whose vector of values is directed slightly in the other direction.

Nevertheless, any news, if it is written correctly, can be made useful for the consumer and turned into an auxiliary sales tool. To do this, just follow a few simple steps.


Structure

Creating any news starts with the correct structure. And for every news, without exception, the postulate of the inverted pyramid is applied. The site guest collects basic knowledge, even if he does not read the report to the end. The implication of the principal advantage involves in reading, which means that you can point his attention to anything else.


The first paragraph (lead)

One of the most important parts of the news is the first paragraph. Lead is most often a stumbling block for many copywriters, as it is either ignored or incorrectly compiled.

Principles for writing a great lead:

• must include the scent of the news in the first couple of sentences
• must have the main advantage for the customer
• must not contain an obscure beginning.
• must not include details.
• must prompt the reader to find more details.
• must be short (a couple or several judgments), specific and unambiguous.

PHLPost assists Red Cross in relief assistance

Wazzup Pilipinas!

The Philippine Red Cross (PRC) has partnered with the Philippine Postal Corporation (PHLPost) in the distribution of Cash for Relief Assistance for “Typhoon Tisoy” for affected communities of Sta. Elena and Prieto Diaz in Sorsogon Province, Jovellar in Albay and Pinamalayan, Oriental Mindoro.

Cash Pay-out Services is one of products and services of the Philippine Postal Corporation (PHLPost) to facilitate the immediate distribution of relief assistance by partner Non-Government Organizations (NGOs) especially in far-flung areas of the country.

The cash assistance was distributed by employees assigned in Postal Area 4 in line with the recovery intervention Program of Philippine Red Cross for families affected by recent calamities.

“With vast network and familiarity of our postal workers, PHLPost can be an effective partner of public and private stakeholders to provide financial services and well-being of low-income households”, Postmaster General Joel L. Otarra said.

PHLPost will continue to assist agencies that engage in humanitarian services intended for Covid-19 response program in line with #PusongPHLPost campaign of the postal service.

From co-working space hub to e-commerce platform: Young entrepreneurs go online

Wazzup Pilipinas!

With the implementation of the enhanced community quarantine in Metro Manila, most businesses have to suspend their operations, or their employees have to work remotely at home. The restrictions also forced many to go digital in their everyday lives: from working, to paying bills and buying necessities. It is no wonder that web stores and online groceries are thriving today.

In May, Roots Collective, a community of young social entrepreneurs, launched their digital platform https://rootscollective.ph/ to market their products such as home care, food and drinks, zero waste goods, and spread the message of achieving an inclusive and sustainable growth through entrepreneurship.

According to Allister Roy “Aloy” Chua, Roots Collective general manager for business development, their website has provided them a way to stay alive and thrive amidst the pandemic.

“But more than being an e-commerce store, we set up the site na in a way na hindi siya webstore lang. We set the website up to eventually become a digital platform for our entrepreneurs,” he said.


The root of Roots

Roots Collective started in 2016 when a group of entrepreneurs came together to create a more structured and stable physical community for them.

“We decided to have a proper dedicated workspace, selling space and storage space. And by night, it will be an events place,” Aloy said.

The group was first named as Roots Katipunan, since their office is in that area.

“We wanted to have a space - physical and psychological space - where social entrepreneurs and young local entrepreneurs come together to show the excellency of Filipino craftsmanship, sustainability, creativity, and for social enterprises, their social missions.”


Get Rooted!

The Roots webstore sells products such as Tsaa Laya, which sourced their tea from farmers in Calauan, Laguna; Banana Chief’s from plantations in Zamboanga; and organic products like coconut sugar and quinoa from Green Tummy. Other products that are essential to promote hand hygiene are natural disinfectants from Happy Helpers as well as Chlorine Dioxide from Pro-Organics.

The group is also open to collaboration with other local entrepreneurs who wish to have their products displayed on their website.

“We are very much open to having new merchants coming in. Just shoot us an email at therootscollectiveph@gmail.com. We’ll send you a memorandum of agreement with the details and you may send us a product list and the items so we can safely store them in our warehouse,” Aloy added.

In October 2019, Roots Collective with the support of the Peace and Equity Foundation (PEF) and the Forest Foundation Philippines (FFP) launched the Sibol (growth) Program Fund, a special grant facility that will facilitate collaborations among young social entrepreneurs and grassroots communities that PEF and FFP support.

“The fund will focus on the collaboration between Roots Collective and our traditional partner communities in product development and design, marketing and distribution,” PEF Knowledge Management Officer Anna Brillante Vibar said.

The partnership between PEF and with then Roots Katipunan kicked off in 2018 for the leadership development of young social entrepreneurs. Tagged as Collective Community Program, this community of practice provides entrepreneurial capacity building, market access and impact funding. The program hopes to strengthen the network of aspiring and seasoned social entrepreneurs supporting each other and at the same time create a positive impact to the local communities involved.

For inquiries, comments, or suggestion, contact Aljan Quilates at 09297748534

The Peace and Equity Foundation aspires to drive positive change in poor Filipino household communities by investing in social enterprises that will provide them with viable livelihood and better access to basic services. We work with partners who share this vision by developing models and best practices that will steer social enterprises to scale up. Founded in October 2001, our Foundation is the steward of an endowment fund and registered as a non-stock, non-profit organization based in Quezon City, Philippines.

www.pef.ph