Increasing Social Media Traffic to your Business Site

Wazzup Pilipinas!

When you sell products and services online, you are likely to be aware of the significant impact that social media has on boosting customer acquisition and brand awareness. With several customers relying on social media to determine their purchase decisions and trusting products that are recommended by their peers, social media is a vital option for businesses that want to compete effectively online.

Picking Social Networks 
If you are in the early stages of joining social media, you do not have to set up accounts on every available platform. Set aside some time to carry out research to identify the places where your customers spend most of their time online.

Find out as much information as you can about popular social platforms and the ones that will be worthwhile for your situation. This is a good way to know how each platform can be useful for helping you achieve your business goals.

After figuring out whether platforms like Twitter, Facebook, Pinterest or Instagram are suitable for your business, you can start setting up your accounts. Creating one or two accounts is an effective approach that will enable you to manage the channels properly.

It is important to learn about the basic aspects of social media and how different platforms work.

Creating Content 
While seeking to turn followers and fans into customers, avoid making aggressive sales pitches that may end up turning people away. Focus on developing and providing share-worthy ad useful content that will be a valuable addition to your target audience. Maintain an interactive and social experience and use social media channels to share stories, news, tips and advice.

Make an effort to strike a balance between entertaining, educational, and informative posts and posts that are promotional. Being successful on social media requires you to place the needs of your customers above yours. Examples include sharing tutorials, posting event images and showcasing the latest pictures of a project you have completed to Instagram followers.

Providing Customer Support 
Social media gives brands and customers a new and innovative way to communicate. It can be used to drive leads by maximizing on its capabilities. While many brands highlight excellent reviews and loyal customers, there are several others that are reluctant to address customer complaints. They opt to end negative conversations instead of handling the situation.

All interactions with customers are opportunities to earn trust. Social media can be used to offer exemplary customer support and direct interaction is a powerful solution for gaining new customers and retaining existing ones.

Monitoring Competitors 
It can be helpful to keep a close eye on what your competitors do on social media. Keep track of their online activities and get inspiration from their good ideas. Social media has made it much easier for people to research their competition and see the social networks they use, how they present their brands, how they connect with audiences the type of content they share and their responses to feedback.

Conclusion
Activating social media channels for the purpose of converting followers and fans into customers is a strategic process. There are simple and effective ways that can help you turn social channels into lucrative channels for sales without being aggressive or driving your customers away.

Bio
Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

Auditions for Binondo: A Tsinoy Musical Set on Feb. 8-9

Wazzup Pilipinas!

OPM musical BINONDO: - A TSINOY MUSICAL to be directed by Joel Lamangan.
Written by Ricky Lee with music by Von de Guzman,choreography by Douglas Nierras.
Dates: Feb. 8 - 9; 10 am - 5 pm
Venue: Douglas Nierras Powerdance Studios Unit B, 4/F ICITE Building, Eastwood City, LIBIS QC



PREMISE

‘BINONDO: a Tsinoy Musical’ tells the story of how LILY, a Filipina night club singer in pre-Martial Law Manila, and AH TIONG, a mainland Chinese scholar returning to Cultural Revolution-era Beijing, embark on a journey of great love and heartbreak that begins one fated, moon-lit night during the Mid-Autumn Festival of 1971 in the heart of Manila’s Chinatown.

LILY, a hopeless romantic, finally finds her unlikely great love in AH TIONG, a cynic about destiny, during this night of one of the fullest moons ever recorded and on the birthdate of Ge Lao, the Old Man Under the Moon or the Chinese Deity of Love. Vying for LILY’s heart as well is CARLOS, a local Chinese childhood friend of hers who is finally pushed to confront his feelings for her with the arrival of this stranger set on stealing her heart. A triangle centered on different ways of loving and receiving love forms the crux of this story.

Spanning two decades and two countries, the musical explores how love overcomes even times of racial prejudice and political turmoil and endures years of waiting and absence, only to grow deeper and change the lives of everyone who dares to put their hearts on the line.

MGA TAGPUAN

UNANG YUGTO – 1971, Chinatown at Mendiola Manila PH, Shenzhen Harbor at Beijing Labor Camp CN

IKALAWANG YUGTO – 1971-1986, Chinatown Manila PH, Beijing Labor Camp at University Housing CN



CHARACTER SKETCHES

LILY (25/40)
-Filipina, hopeless romantic, laking Chinatown dahil sa factory ng mga Chinese nagtrabaho ang mga magulang niya noon kaya sanay na siya sa kulturang Tsino, hindi nakatapos sa college dahil namatay ang ama sa barilan sa loob ng isang club at kinailangan niyang tumulong sa ina na kumita ng pera, namasukan bilang kahera sa Divisoria bago natanggap bilang isang singer sa The Lotus Club sa Binondo, halos araw-araw bumibisita sa altar ni Ge Lao (ang Diyos ng Pag-ibig, o ang matandang nananahan sa mukha ng buwan) para humiling na makita na niya ang lalaking nakatadhana para sa kanya 

AH TIONG (27/42)
-mainland Chinese, iskolar ng Beijing University na katatapos lang ng PhD sa Amerika, pragmatic kaya hindi naniniwala sa great love o destiny kundi ang pag-ibig ay isang duty na kailangang bigyan ng commitment, tanggap niyang may nakatakda na sa kanyang aasawahin pagbalik sa Tsina, nadaan sa Pilipinas para magbakasyon ng 2 linggo bago umuwi sa Tsinang nabalitaang nabalot na sa gulo ng Cultural Revolution

CARLOS (26/41)
-local Chinese, kababata ni LILY, anak ng may-ari ng factory na pinagtrabahuan ng mga magulang ni LILY noon, lumaking malapit sa mga kaibigang Pilipino, nagsimulang maging aktibista mula college kaya sinasama-sama niya si LILY tuwing may kilos-protesta, nasanay nang tinutulungan si LILY gaya ng pagpapapasok dito sa The Lotus Club na pagmamay-ari ng kaibigan ng pamilya nito, para sa kanya ang pag-ibig kahit magsimulang simple ay pinipili at ginagawang great

JASMINE (26/41)
-mainland Chinese, kasamahan ni AH TIONG sa Beijing University at anak ng malalapit na kaibigan ng mga magulang nito, ang babaeng itinakda para kay AH TIONG hindi lamang dahil malakas ang mga magulang ni JASMINE sa Communist Party kundi dahil lumaki rin siyang kilala na ng pamilya, para sa kanya ang pag-ibig ay desisyon na tanggapin ang isang tao nang buong-buo

RUBY (15)
-Chinese-Filipina, anak nina LILY at AH TIONG, lumaking alam ang katotohanan na hindi si CARLOS ang tunay niyang ama kaya mas mamahalin pa niya ito at isusumpang ayaw nang makita pa si AH TIONG, pinalaking Chinese ng mga magulang ni CARLOS matapos sila tanggapin mag-ina, testigo sa sakripisyo ng inang si LILY na pumayag na maging halos ghost/miyembrong walang boses sa bahay ng mga CHUA kapalit ng magandang buhay para sa kanya, matututunan mula sa halimbawa ni CARLOS na ang pag-ibig ay debosyon at ang paghahangad ng ikabubuti ng minamahal

MATANDANG TSINO/GE LAO
-matandang Tsinong nagbabantay sa altar ni Ge Lao (ang Diyos ng Pag-ibig para sa mga Tsino, o ang matandang nananahan sa mukha ng buwan), kilala na si LILY dahil sa halos araw-araw na pagbisita ng dalaga upang hilingan ang estatwa, sa totoo’y siya ang incarnation ni Ge Lao sa lupa upang makahalubilo ang mga tao

LIDER NG KORO, at sina KORO 1, 2, 3, at 4
-mga miyembro ng Koro na magsisilbing mga tagapagkwento ng musical at gaganap sa iba’t-ibang mga karakter sa dula (hal. mga waiters sa club, reporter ng balita, lider ng mga rally, mga miyembro ng Philippine Constabulary, mga miyembro ng Red Guard, atbp.), mga alipin ni Ge Lao sa pagtatakda ng tadhana, makukulit, witty, at madalas comic relief ng mga eksena

MRS. DELA ROSA (50)
-nanay ni LILY, mapagmahal, boto kay CARLOS na maging kasintahan ang anak dahil matagal na niyang napansin na may pagtingin ang binata dito, tututol sa umpisa sa pagmamahal ng anak kay AH TIONG na estrangherong aalis at baka hindi na bumalik, may malubhang sakit kaya parating nangangamba para sa kinabukasan ng anak na dalaga sakaling maiwan na niya ito

MR. CHUA (53)
-tatay ni CARLOS, hindi mapagsalita kaya wala masyadong relasyon sa anak kahit mahal niya ito, tutol sa pagsama ng anak sa mga rally dahil para sa kanya sadyang magkaiba ang mga lannang (local Chinese) at mga hwanna (barbaro/pej. for Filipino), itatakwil ang anak nang bulagain siyang bitbit-bitbit nito ang anak ng dating mga pahinante na buntis

MRS. CHUA (49)
-nanay ni CARLOS, maaruga at halos i-spoil ang anak para bumawi sa pagka-distant ng asawa, tradisyunal din ang paniniwala ukol sa pagkakaiba ng mga lannang at hwanna pero hinahayaan ang anak na sumama sa mga kilos-protesta dahil alam niyang ito lang ang makakapagpasaya dito, pipilitin ang asawang tanggapin muli ang anak at ang asawa nitong si LILY lalo na’t may supling na silang dadalhin (si RUBY) na palalakihin niyang halos bilang sariling anak at bilang Chinese

MR. ZHANG (58)
-tatay ni AH TIONG, propesor ng sosyolohiya sa Beijing University, boto kay JASMINE para sa anak, magiging biktima ng pang-aabuso ng mga Red Guard—ipaparada at ipapahiya nila siya bilang kontra-rebolusyonaryo at iiwang nasa bingid ng kamatayan matapos ng parada

MRS. ZHANG (51)
-nanay ni AH TIONG, propesor ng sikolohiya sa Beijing University, boto kay JASMINE para sa anak dahil alam niyang mabuti itong babae at mas lalo na dahil ang mga magulang lang ni JASMINE ang nakatulong sa asawa niya matapos itong pahirapan at ngayon naman ay para mapalaya rin ang anak pagkatapos itong hulihin pag-uwi ng Tsina

Etihad Airways Executive Embarks on Round the World Record Attempt

Wazzup Pilipinas!

Senior Etihad Airways executive, Andrew Fisher, embarks on a journey of a lifetime on 21 January when he attempts to break the world record by flying around the globe in the shortest time frame on scheduled flights, and with the fewest number of sectors.

Fisher, who works as the airline’s Vice President Fleet Planning, hopes to shave three hours off the current record of over 55 hours by completing the journey in only four sectors.

His flight path begins in the early hours of Sunday morning in Shanghai, taking him to Auckland, Buenos Aires and Amsterdam before returning to the Chinese city in the early hours of Tuesday morning, 23 January.

A self-proclaimed ‘aviation geek’ with a love of studying airline networks and schedules, Abu Dhabi-based Andrew is well placed to chart his journey and fulfill a dream he has been keen to attempt for over 20 years.

“It’s about time the job was done,” he said. “The planning has taken a long time, essentially to ensure the flight timings, routings and transits are kept as tight as possible and there is only a short window of opportunity for this to happen.”

The progress of Andrew’s record-breaking attempt can be followed on Twitter at @AndrewFisherNZ

Picture Caption: Etihad Airways senior executive, Andrew Fisher, jets off from Abu Dhabi International Airport to Shanghai ahead of his round the world record-breaking attempt.