Stanley Launches New Power Tools That Help Get the Job Done

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For over a century, Stanley Black & Decker has built a legacy by producing some of the most well-known hand tools and storage products in the world. It is this rich history of innovation that made Stanley a trusted brand across industries.

As it launches a new line of power tools, Stanley—a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems—traces back to its ergonomically designed yellow power tools which were first launched in 2014. These tools target tradesman users, exceeding their expectations through quality that outstands performance.

Gamma Partners POKKT to Drive Integrated Brand Experience for Marketers and Intelligent Ads for Gamers

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Gamma, a fast-growing Southeast Asia-based ad selling platform, today announced a partnership with POKKT that will bring high quality rewarded video advertisements and spur increased revenue for mobile game developersand publishers in Asia Pacific.

The collaboration augments Gamma’s inventory with 90% of the top games in the region, both local and global game developers.Gamma’s supply-side platform also connects advertisers to over 5,000 regional publishers, offering premium ad inventory inSoutheast Asia. Using a single platform, advertisers can run integrated regional campaigns across online publications, mobilegames, social and other digital channels.

According to Newzoo, the Southeast Asia games market is poised to double its revenue to US$2.2 billion in 2017, with keymarkets such as Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam accounting for 99% of the total revenuegenerated. Conversely, Interactive Advertising Bureau (IAB) predicts that advertising spend in these key markets will hit double-digit growth in 2017 as the consumer demand for mobile, video and social drives up spend.

Game publishers are facing an uphill challenge with in-app purchasing, with the most popular games in app purchases accountingfor approximately only 1%-2% of daily active users. Through POKKT’s rewarded video ads solution, gamers will only need towatch a video ad to progress to the next level, benefiting publishers, brands and advertisers at the same time.

Dirk Jacobs, Managing Director, Gamma said: “Southeast Asia’s mobile gaming and advertising industry is seeing massivegrowth. Our trusted partnership with POKKT will allow us to increase our audience targeting capabilities and accurately connectwith gamers. We remain committed to optimising revenue for developers through programmatic targeting and increasing in-appinventory supply to brands, and ensuring that their monetisation goals are achieved.”

Purwa Jain, Senior Vice President, POKKT, said: “We chose Gamma as our partner here in Southeast Asia based on theirregional expertise, ability to scale and solid partnerships. Through this collaboration, we are able to grow exposure for ourpublishers and help marketers and brands in Southeast Asia better target and manage their campaigns efficiently with premium

DOTr Starts Transfer to Clark on July 28; Supports Vision of Creation of National Government Center in Clark

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As the lead agency tasked to manage transportation systems and traffic decongestion plans in the country, the Department of Transportation (DOTr) will take the lead in transferring its Central Office to Clark, Pampanga, a move that is in line with the creation of the country’s National Government Center.

The transfer is seen to help decongest traffic in Metro Manila, reduce travel time and improve the travel of motorists, and boost the development in the peripheries of NCR.

A series of dialogues were conducted with DOTr employees wherein arrangements such as provision of free shuttle services to ferry employees to and from Clark, implementing flexible time and four-day work week schedule, and availability of affordable food, were formulated and agreed upon. Discussions on subsidized accommodations are also ongoing.

DOTr employees were also given the option to transfer or be detailed in any DOTr attached agency. Likewise, employees from DOTr attached agencies who wish to be based in Clark were also given the option to transfer or be detailed to the Department.

The transfer, which will start on 28 July 2017, will be rolled out by batches, in order to ensure a systematized and efficient transition. It is expected to be completed by the end of 2017.

Based on computations, the transfer will increase the savings of the DOTr, owing to less rental and overhead costs as well as gaining potential income from opening its owned units in Columbia Tower for lease. The DOTr is estimated to earn an additional PHP9.3M per year from the transfer.

Further, DOTr Secretary Arthur P. Tugade expressed his support on the creation of the National Government Center to be built in Clark to house central offices of government agencies in one location for more convenient transactions. As envisioned in the BUILD BUILD BUILD Program of the Duterte Administration, the National Government Center to be built in Clark shall serve as a common location that will facilitate the smooth-sailing convergence of government agencies in terms of coordinating and implementing its respective programs and services.