Wazzup Pilipinas!
Leading advocacy group on HIV Testing and Treatment, LoveYourself, Inc., started on Labor Day in Boracay its series of activation and HIV testing activities this month of May through its TestMNL (testMNL.org) and Philippine Business Sector Response (PBSR) programs.
A TestMNL ambassador, together with LoveYourself volunteers in the booths, engages the youth passing by in the alleys of Boracay to provide HIV 101 education during the Labor Day weekend.
“We prepared a series of activities this May to instill in the consciousness of the key target populations the importance of taking care of one’s self, especially in terms of their sexual health,” said LoveYourself Executive Director Ronivin G. Pagtakhan.
Pagtakhan informed “Last March, there are 968 new cases of HIV infection according to the latest Department of Health data, which inspires us to stand firm on our advocacy to resolve this still evolving problem.”
On 28 April to 1 May, the TestMNL team, supported by BLISS, initially went to the majestic island of Boracay during the #LaBoracay2017 weekend to raise awareness on HIV and AIDS among the tourists who flocked in the island.
Creating a major buzz on its straight forward campaign tagline: Suck F*#k Test Repeat, Pagtakhan clarified “The tagline is blunt, because we want to emphasize to the people the importance of repeating the test and protecting themselves more than anything else. Many people are still stigmatized, so we needed an aggressive campaign to rally against this disease.”