The Journey: Trekking the Rough Roads to Brand Success

Wazzup Pilipinas!

Prepared for the Grandest Seminar of the Year!

The event entitled, The Journey: Trekking the Rough Roads to Brand Success organized by Mount2N Productions of Polytechnic University of the Philippines is set on March 6, 2017 at PUP Theater, COC Bldg., Sta. Mesa, Manila, from 12NN to 4PM in partnership with various brands that will surely bring you the biggest seminar that will prepare you for the corporate world.

Mount2N Productions proudly brought to you three great guest speakers that will help you to be empowered as they share their knowledge about marketing issues and trends. The first speaker is Ms. Gabriela Loren Bade, Senior Strategic Planner of Ace Saatchi and Saatchi and she will be sharing her experience about Emotional Marketing. She is the woman behind the famous Cebuana Lhuillier Re-Meet and many more campaigns that touched a lot of people’s heart. The second speaker is Ms. Julia Robillos, President of Institute for Corporate Image Corporation and she will give us inspiring talk about Personal Branding as we take the road to the corporate world. And lastly, Ms. Ivanna Pacis, Miss World Philippines 2nd Princess and commercial and ramp model, she will graciously teach about Personality Development and how you will carry yourself.

Geared up! Take a deep breath as Mount2N Productions lead your way to your success.

LET THE JOURNEY BEGIN!

Event Title: The Journey: Trekking the Rough Roads to Brand Success

Date: March 6, 2017

Time: 12NN-5PM

Venue: PUP Theater, COC Bldg. Sta. Mesa, Manila

Brillante Mendoza Film Festival at SM Fairvew

Wazzup Pilipinas!

By now everyone significant in the movie industry knows who Independent Film (Indie) director Brillante Mendoza is, and how his films has changed the viewpoint of many people regarding what we all know as "Indie" films.

Indie Films are those that are financially challenged in terms of production but are mostly intellectually-inclined and geared towards higher reasoning and appreciation of the arts - specifically in movie-making.

When before the stars or actors of the Indie films are mostly unknown, popular stars could now be also seen gracing the films as either main star or cameo roles.

It was even evident from the previous Metro Manila Film Festival (MMFF 2016) how Indie films made it to the line-up of much-awaited but controversial Christmas season film festival led by the Metro Manila Development Authority (MMDA) on December 25, 2016 which was dubbed as a #Reelvolution where the usual movies from seasoned comedians didn't made it through the selection of the board.

This must be the time when Indie films are thoroughly recognized as quality films eventhough it lacks the monetary backing of a big time producer.

Crossfire Got Sexy with Project Mocha

Wazzup Pilipinas!

FPS (First-person shooter) Crossfire players are ready to lock and load in style with Mocha as their online game character!

Well, not the real Mocha Uson, but at least her spitting image as they recently announced the availability of the character in the game - just in time for Valentine's Day, February 14, 2017, but exclusive to the Philippine gaming scene.

Why February 14? So the lonely geeks of the gaming world would at least have a date on the celebration of the hearts?

GBPLAY, Inc. rolls into the field, all guns a-blazing, with the Project Mocha Character Launch!

Project Mocha is CrossFire publisher GBPLAY's way of literally bringing CrossFire to life by generating the first real celebrity into the game: the fiery model, dancer and blogger Mocha Uson!

This also marks the first time that a Philippine-exclusive content is being introduced into the popular first-person shooter title.

Letran and Ad Foundation to Hold AdSpeak ‘17

Wazzup Pilipinas!

Colegio de San Juan de Letran, in partnership with the Advertising Foundation of the Philippines, will convene delegates from various schools when it holds AdSpeak ‘17, a student convention on values advertising. Letran and the Ad Foundation are co-presenting AdSpeak ’17 since they share the same goal of promoting values and worthwhile advocacies in advertisements.

The event, which will take place on March 10, will be held at the Student Center Auditorium of Colegio de San Juan de Letran in Intramuros, Manila. Admission is free on a first-come, first-served basis.

AdSpeak ’17 aims to impress on future communicators the importance of advertising with positive values. Advertising experts will share their insights during the whole-day affair. Among them are Melvin Mangada, Partner & Chief Creative Officer, TBWA\Santiago Mangada Puno; Titus Arce, Managing Director, Dentsu Jayme Syfu; Alan Fontanilla, Managing Director, MullenLowe Open Phils.; Maya Ambalada-Roldan, Business Unit Director, Y&R Phils.; Paolo de Leon, Creative Director, Aspac/Dentsu Aegis Network; Jethro Adriano, Chief Creative Officer, Project Junkie; and Paolo Agulto, Creative Group Head, DDB Singapore.

Aside from talks from resource speakers, AdSpeak ’17 will mount its Values Advertising Awards, Students’ Choice Awards and Online Choice Awards. Commercials that uphold values have been created and entered by student delegates in six categories: Print, Radio, TV, Campaign, Digital and Brand Communications.

Cyber Threat Alliance Expands Mission through Appointment of President, Formal Incorporation as Not-for-Profit and New Founding Members

Wazzup Pilipinas!

The Cyber Threat Alliance (CTA) recently announced the appointment of Michael Daniel as the organization’s first president and its formal incorporation as a not-for-profit entity. Additionally, founding Members Fortinet® (NASDAQ: FTNT), Intel Security, Palo Alto Networks (NYSE: PANW), and Symantec (NASDAQ: SYMC) recently announced the addition of Check Point Software Technologies Ltd. (NASDAQ: CHKP) and Cisco (NASDAQ: CSCO) as new alliance founding Members. Together, the six founding Members have contributed to the development of a new, automated threat intelligence sharing platform to exchange actionable threat data, further driving the CTA’s mission of a coordinated effort against cyber adversaries.

News Summary

·      The CTA incorporated as a not-for-profit in January 2017 and appointed Michael Daniel as its first President in February. Daniel was formerly Special Assistant to the President and Cybersecurity Coordinator for the White House.

·      The CTA has expanded to include Check Point Software Technologies and Cisco as new founding Members who joined pre-incorporation. 

·      The CTA’s inaugural Board of Directors includes the CEOs and senior leadership of six major cybersecurity vendors: Check Point, Cisco, Fortinet, Intel Security, Palo Alto Networks and Symantec.

·      The CTA outlines its corporate purpose as a not-for-profit: to share threat information in order to improve defenses against cyber adversaries across member organizations and protect customers; to advance the cybersecurity of critical IT infrastructures; and to increase the security, availability, integrity and efficiency of information systems.

·      The first CTA project as a standalone entity is the development and rollout of a new, automated threat intelligence-sharing platform that enables Members to integrate real-time, actionable intelligence into their products to better protect global customers.

·      In addition to expanding its founding Members, the CTA has added new affiliate Members, including IntSights, Rapid7 and RSA, who join existing Members Eleven Paths and ReversingLabs.

SPO3 Arthur Lascanas' Revelations: A Direct Stab at Credibility of Duterte

Wazzup Pilipinas!

The revelations made by SPO3 Arthur Lascanas today are a direct stab at the credibility of President Rodrigo Duterte and undermine his moral capacity to lead. They strengthen suspicions that the death squads responsible for thousands of unsolved extrajudicial killings (EJKs) are state sanctioned.

At the outset, Lascanas' testimony is different from those made by the convicted drug lords against Senator Leila De Lima. The government used criminals as witnesses against de Lima, who have everything to gain and nothing to lose. On the other hand, Lascanas, was a Davao police officer who served during President Duterte's time as Davao mayor; his stature and experience, and the risk he is taking in speaking against the highest leader of the land, could make him a source of reliable information and clarify, once and for all, issues surrounding the Davao Death Squad (DDS), and its association with President Duterte.

I call on the Senate to provide the necessary venue for Lascanas to divulge everything he knows about the DDS and the alleged involvement of the President. Lascanas' new revelation was made in the senate, and it overturns his previous testimony in the concluded Senate investigation on the EJKs. The Senate must respond to the public's clamor for truth and accountability.

Cherry Popping Bachelors on Auction-Date for a Healthy Cause

Wazzup Pilipinas!

Fourteen (14) gorgeous bachelors, including celebrity photographer BJ Pascual and TV chef Jeremy Favia, will be auctioned off for a date at the LoveYourself’s “Cherry Poppin’: The 3rd Party” to be held on 25 February at the One Canvas Events Place, 2235 Don Chino Roces Ave., San Lorenzo, Makati City.

Cherry Poppin’ is an annual fundraising activity through a betting-dating game party, which is on its third year now.

For a donation of PhP300, Cherry Poppin’ party guests (donors) should register at go.loveyourself.ph/cherrytickets to get one ticket to the party, a free drink, and a chance to bid and go out on a romantic date with the 14 auctionees.

Proceeds will help fund Loveyourself’s HIV awareness and testing operations, including the opening of two new community centers in Metro Manila.

LoveYourself Executive Director and 2016 Ten Outstanding Young Men Awardee Ronivin G. Pagtakhan said “We keep on trying innovative and engaging activities to constantly attract and reach more people to rally for our cause. Cherry Poppin’ assures us 14 gorgeous men to ripple the message of the organization in a very fun and romantic way.”

Neymar Jr’s Five Kicks off to Incredible Start with Qualifier A

Wazzup Pilipinas!

On Saturday, February 18th 2017, 6 teams squared off for in the Qualifier A matches for the Neymar Jr’s Five. The afternoon saw many exciting matches, including the semi-final contest between Kidzania and Laro, which saw the latter taking the win with a score of 4:0.

Team Captain Anton Del Rosario commented, “The qualifier today was a great time. Had to learn the game and adjust tactics as we were all new to it. Amazing that Red Bull has gotten involved in the football scene. It’s something we need more of.”

Neymar Jr’s Five is the Brazilian forward’s signature football tournament which pits five-a-side teams in head-to-head in 10-minute matches with a twist. Every time one team scores, the opposition loses a player. It’s fast, technical, and tactical.

In total, four teams have made it to the March 4’s finals, including El Retiro, Kidzania and Underground Football.

Team Leader, Kevin James Olayvar of Underground enjoyed the challenge of Neymar Jr’s Five, commenting, “This is entirely different but still has the real essence of typical football. It was intense and heart pumping! It was hard to go against another team when you’re a man down, makes you think whether you should attack or just stay in defense the entire game and wait for them to make mistakes.”

A number of teams are scheduled for Qualifier B for what’s expected to another exciting round as we get closer to the finals.

Qualifier B will happen this coming Saturday, February 25th in SPARTA Philippines, in Mandaluyong; with the finals taking place the Saturday after, March 4th, 2017. Registrations are open until Thursday, February 23rd at 5:00PM.

Sign your team up now – and who knows, you could soon be playing on Neymar Jr’s home turf. Dare to dream, and outplay them all!


FB Event Page: win.gs/neymarjrsfiveph
Registration: www.neymarjrsfive.com

Sandwich Suggestions for Bagels, Baguettes, Ciabatta, and Sourdoughs from Bakers Maison

Wazzup Pilipinas!

Bakers Maison  has just made sandwich meals a bit more appetizing with their suggestions for yummy creations using Bagels, Baguettes, Ciabattas, and Sourdoughs.

They recently invited Malaysian Master Baker Edwin Tan to do a demo for bloggers on February 9, 2017 at their Glorietta 4 branch. Together with other bakers, Master Baker Edwin presented their sandwich delights using their premier beads combined with fresh ingredients via a sandwich making demonstration. This demo also involved creating dessert-like recipes using their bagels.

The four kinds of breads mentioned are of the higher quality breads more popularly used in fine cuisine that you can find at classy hotels and venues that offer premium quality breads as starters, sandwiches or slices cut into pica-pica portions. Unlike the usual soft breads that we are accustomed to, the breads like bagels, ciabattas, sourdoughs, and baguettes, are primarily available only at upper class restaurants that mostly offer fine dining options.

Bakers Maison makes these bread available for even the common people with their many branches located at different areas. The brand comes from the same company that gave us Gardenia, and they have also informed us that they also have a bakery options that caters to neighborhood popular breads that we normally could purchase from the nearby bakery just across the street or a few blocks away from our home.

Storage and Charging Solutions from Adam elements Available at Power Mac Center

Wazzup Pilipinas!

The product launch of Adam elements was made more special when it was held at along with the opening of the 21st Philippine International Hot Air Balloon Fiesta at Omni Aviation Filed of Clark, Pampanga. The brand, along with Power Mac Center - the exclusive retailer stores for their products, integrated the grand launch along side the grand 1st day of the highly anticipated annual hot air balloon event. The actual launch was held at the Quest Hotel (formerly Holiday Inn Clark) but bloggers were treated to a hot air balloon experience before it.

Thus, an early morning trip to Pampanga was required of attendees with a meetup at a certain fastfood restaurant in Ortigas, Pasig as early as 2 am.  A bus took us along with representatives from Power Mac Center, Adam elements and the respective PRs on an almost 2 hour travel time in order to reach the venue before its actual start of events where the hot air balloons are inflated and started flying off into the skies of Pampanga.

Thus, as expected, several photos and videos were taken to immortalize the event. In relaton to this, the brands lent us iOS devices together with storage devices specifically OTG iOS storage units called iKlips with models like iKlips Duo and iKlips Duo+.

You really need such devices in order to have room for all those photos and videos you can take from the hot air balloon event. The fascination with hot air balloons is no surprise as they are indeed majestically colorful and awesomely huge. The bare field was made spectacular when you these balloons inflated and starting to fly high up into the Pampanga sky.