BREAKING

Wednesday, August 17, 2016

“Magtanggol” Goes to Rockwell


Wazzup Pilipinas!

Magtanggol,” a political whodunit film directed by Sigfreid Barros-Sanchez based on a story by producer and investment banker Juanchito “Jojo” Dispo, will be shown at the Power Plant Cinema in Rockwell from August 24 to 30 as part of its week-long celebration of the National Heroes Day.

The film, the first offering of Felix and Bert Productions, revolves around a fictional political clan rocked by a scandal as one scion – a senator who is a strong advocate for protecting the rights of overseas Filipino workers – was tagged as a principal suspect in a spate of killings of abusive OFW employers.

Tom Rodriguez, who plays Senator Juancho Magtanggol, considers his first venture in the political thriller genre an eye-opener. “I didn’t realize the gravity of violence committed against our kababayans who only want to improve the plight of their respective families. Leaving your family behind to work overseas is already painful.”

Grab Great Deals on Premium Products and More at the Power Mac Center Expo


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Apple Premium Reseller Power Mac Center is celebrating its 22nd anniversary with a first-of-its-kind interactive sales event happening from August 17 to 21 at the SM Megamall Megatrade Hall 3. Expect up to 90 percent off on premium items and special rates on Apple products, with major debit and credit cards (straight payment or installment) accepted.

The first few hours of the expo were exclusive to VIPs and Power Mac Center 1 Infinite Card members. The event is free of admission to the public from 6PM onwards on August 17 and during mall hours on August 18-21. Guests are asked to register at the reception booth or pre-register online at https://goo.gl/GjSUHn.

Select partner brands also have their own booths to showcase their products. To complete the experience, Power Mac Center’s Apple Authorized Training Center is holding a pop-up school providing free training and demonstrations on different topics specific to Mac apps. The Apple Authorized Service Provider booth gives free Mac cleaning and consultation.

Individuals may also explore career opportunities at the recruitment booth during the event, whereas local businesses, entrepreneurs, and academic institutions may discuss their proposals and offerings with Power Mac Center at the Corporate Business Group and Education Business Group booth.


“We’re inviting everyone to come to Megatrade Hall 3 because all deals are exclusively available at the event. This is the culmination of Power Mac Center’s month-long celebration. We want to give our guests the complete Apple experience all in one venue as thanksgiving for the past 22 years of unwavering support,” said Marketing Director Joey Alvarez.

Over the years, Power Mac Center has proven its position as a premium reseller of Apple products and accessories that enhance the Apple lifestyle. It has grown to a nationwide network of 26 retail branches, eight Apple Authorized Service Centers, and two Apple Authorized Training Centers. Power Mac Center has also partnered with countless schools, businesses, and other institutions that sought to implement the Apple ecosystem.

More information about products and services may be obtained from Power Mac Center’s website <www.powermaccenter.com> and Facebook, Twitter, Instagram, YouTube, and Snapchat accounts (@powermaccenter). The official hashtag for the event is #PMC22.

DOTr Takes Over Traffic Management in Metro Manila



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The Department of Transportation will now be working together with the Metropolitan Manila Development Authority (MMDA) and the Highway Patrol Group (HPG) in managing traffic along national roads in Metro Manila.

Upon the marching order of Transportation Secretary Arthur Tugade, the MMDA, HPG, and DOTr attached agencies such as the Land Transportation Office (LTO) and the Land Transportation Franchising and Regulatory Board (LTFRB) will be solidifying traffic enforcement by coming up with just one chain of command.

Metro Manila will be split into at least 10 traffic sectors. Each will have a sectoral head.

“Kapag watak-watak tayo, mahihirapan ang mga tao on the ground. But if we will be given authority under one chain of command, we can now easily issue orders,” HPG Chief Supt. Antonio Gardiola said in a press conference earlier today.

Operating as one agency, the HPG and the MMDa will be sharing assets such as manpower and motorcyles. The HPG will also hook up with the MMDA command center for better traffic monitoring.

The agencies are also working on coming up with uniform penalties for traffic violations. Traffic personnel will also undergo joint training.

The inter-agency initiative is a necessary move to ease traffic congestion pending appeal for Emergency Powers.

“We are focusing on enforcement now while waiting for Congress to grant us emergency powers. We have to do what we can do now,” said Transportation spokesperson Cherie Mercado-Santos.

“Sumbungan Board” for Violators of Anti-Hospital Deposit Law


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Akbayan Senator Risa Hontiveros eyes the establishment of a “Sumbungan Board” where the public can report violations of Republic Act 8344, otherwise known as the Anti-Hospital Deposit Law.

Hontiveros, Chair of the Senate Committee on the Health and Demography, filed Senate Bill No. 216 that calls for the establishment of a Health Facilities Oversight Board that will be tasked to probe the claims of patients who were denied treatment and services during emergency situations due to their inability to pay hospital deposit.

The Board will be composed of a Department of Health (DoH) representative, who will act as Chair, and representatives from the Philippine Medical Association (PMA), private health institutions and non-government organizations working on public health and advocacy.

“We want to prioritize the needs of our patients especially during emergency situations. The Sumbungan Board will provide a clear channel for redress of grievances by patients and ensuring their rights and welfare. In our quest for equitable healthcare system, we should be more sensitive to the plight of our patients, especially the indigents. Gamutin muna saka na kumita,” Hontiveros said.

The bill likewise proposed for an increase in penalties for demanding, requesting, soliciting deposit or other forms of advance payment as pre-requisite for confinement or medical treatment. It recommends that penalties for violations of the Anti-Hospital Deposit Law should be from P20,000-P100,000 to P500,000-P1 million, exclusive of damages that may be rewarded to the patient-complainant.

The proposed legislation is also pushing for the revocation of the operating license of a health facility after three repeated violations. “We will not let our citizens denied emergency medical care just because they are poor. Despite inroads being made towards advancing universal health in the past decade, health care in the Philippines largely remains inaccessible to the poor,” Hontiveros said.

The Senator is set to call for a committee hearing on the said bill on August 23 (Tuesday) to “determine the loopholes in implementation and take into consideration the best and worst practices of the law."

The bill also expands the definition of medical care to include women in active labor and at risk of miscarriage or fetal distress.

Lazada's Exclusive App Deals: Catch Them All Starting August 18!


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Lazada, the country’s no. 1 shopping destination, invades mobile phones this month with exclusive deals up to 80% off. The deal hunt is sure to heat up with a wide assortment of products on sale. Here are some tips:


Up your Game


There is no cooler way to catch them all than with a new Android phone. The Flash Plus 2 for Php 6,490 is the perfect phone to download the hottest apps. With its widescreen interface, one will surely enjoy the Poké fever even more. Isolate all noise when hunting with the JBL On-Ear Headphones, now on sale for Php 899, and experience outdoor adventure non-stop with an ET-POP Power Bank for only Php 399. 

 
Prepare for battle

Walk that extra mile with new kicks! Get 60% off for a pair of Vans shoes for that extra comfort as you unearth creatures, stardust and candies along the way. Keep immune system healthy with Puritan’s Pride Vitamin C for Php 593 (200 caplets) because another day of adventure awaits. Stylishly protect your eyes from the sun with up to Php 750 off on all Ray-Ban glasses. Stay fresh and fragrant after a long day’s hunting with Victoria’s Secret Body Mist for only Php 349. Don't forget to use your time wisely with a Casio Digital Stainless Watch for Php 995.


Take it easy

If catching creatures is too tough, why not just get a pack of 144 randomly assorted Pokémon figurines for Php 1,199. They are easier to maintain too! Want to snag those hard to find Pokémons? Plan a quick weekend getaway with your fellow trainers with a Decathlon Arpenaz 10l Day Hiking Backpack for only Php 528.


Catch the best deals, discounts and flash sales during Lazada’s Mobile App Sale. From August 18 to 21, get your game on for the best deals, up to 80% off, with cash on delivery and free shipping within Metro Manila. Download the mobile app for free for app-exclusive treats.

Tuesday, August 16, 2016

SHDA Housing Fair Gathers More Than 30 Home Developers and Suppliers Under One Roof


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The Subdivision & Housing Developers Association Inc. (SHDA), the largest and leading organization of housing developers in the Philippines, will once again gather some of the most reliable home developers and suppliers in a huge one-stop shop for three days. SHDA’s 3rd Housing Expo will be held at the Glorietta Activity Center in Ayala Center, Makati City from August 25 to 28, 2016.

John Paul Dy, committee chairman, says: "The Housing Fair is a much-anticipated event among prospective homeowners because we bring together under one roof the biggest companies that offer various products and services for their homes. It is a one-stop destination for everything and anything that they may need."

Among the featured exhibitors are: 8990 Housing Devt. Corp., Axeia Devt Corp., Ayala Land, Boysen Phils., Breezewoods, Chinabank, CHMI Land, Inc., Citihomes, Davies, DDC Land, DMCI Homes, Duraville, Filinvest, Hausland, Holcim, Homemark Inc., Honeycomb Builders, Jacinto Color Steel, James Hardie Phils., Lamudi Phils., Lumina Homes, Masaito, Matimco, Inc., PA Properties, PDB Properties, Phinma Properties, Prominence Properties, Property Company of Friends, Pueblo de Oro, Robinsons Banking Corporation, SM Devt Corp., Steeltech, Suntrust Properties, and United Coconut Planters Bank.

Aside from unifying Philippine home developers, SHDA partners with the government and other sectors in pursuit of its Roadmap to 2030 for better housing options for Filipinos from all strata of society.

Visit www.shda.ph for more details.

Businesses Gather For WSI’s Analytics and CRM Database Management Convention


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Wordtext Systems, Inc., the oldest and leading IT distributor in the country, showcases its top technologies on Data Analytics and CRM Database Management Solutions to answer businesses information management needs.

Today, the ability of businesses to work with their data is increasingly important. The highly demanding customer-centric environment requires companies to react quickly to the changing need from customers and environmental conditions.

In order to be effective with this paradigm, enterprises need to understand what data is relevant and the best way to leverage it. They must learn how to manage, access, analyze and secure data with the best solutions that offer real-time analysis.

In the convention held last August 12, at the Dusit Thani, Makati City, WSI highlights its best technologies on Data Analytics and CRM Database Management Solutions that empower businesses to work with their data to increase customer’s productivity and profitability.

Risks - or Not - Behind Pokémon Go


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At FortiGuard, we wouldn't let you down without an analysis of Pokémon Go. Is it safe to install? Can you go and hunt for Pokémon, or stay by a pokestop longing for pokeballs? While this article won't assist you in game strategy, I'll give you my first impressions analyzing the game.

Versions
There are two sorts of Pokémon applications:

1. The official versions, issued by Niantic.



We will talk more about these later, but in brief, they are not malicious.

2. The hacked versions. These are also known as "mods", which are issued by other developers, for multiple reasons. It is in this category we are the most likely to encounter malware. For instance, a repackaged version infected with DroidJack RAT has been identified to be in the wild (see analysis below).


15db22fd7d961f4d4bd96052024d353b3ff4bd135835d2644d94d74c925af3c4

However, not all hacked versions are necessarily malicious: we inspected hacks to play on Android 4.0 (the minimum requirement is normally 4.4), or to modify GPS coordinates, neither of which showed any malicious intent.

baf0dc2e19c6ec9ebfc2853785e92e175064c522a82410c2e56e204fad156838 4d482cf9beef8d4f03a6c609025fc6025069c0c83598032e46380d23a75f1979

Besides manual inspection, we also sent those samples to our learning-based Android prediction engine, SherlockDroid / Alligator, which confirmed our analysis ;)


Risk #1 Installing an infected version

As mentioned earlier, a sample with sha256


15db22fd7d961f4d4bd96052024d353b3ff4bd135835d2644d94d74c925af3c4

is infected with Android/SandrC.tr, dubbed DroidJack RAT.

This is a known malware, for which we have had a signature since 2015. Therefore, Fortinet customers were protected from this malicious Pokémon app from the beginning :)

This malware is quite widespread. Internal statistics at Fortinet indicate more than 8,800 detections in a year, and 160 last month alone, but those figures are largely underestimated for various reasons, including the fact that reporting is not enabled by default. So, basically, what you should remember is that this malware is still in the wild and active currently.


More malware to come?

Yes, very certainly. Malware authors are likely to continue to re-package the game with a variety of malware and distribute it. The fact the game wasn't released in all countries at the same date, for example, (thus forcing impatient users to look for alternatives on the web), combined with the fact there are large game hacking (that's nice) and cheating (that's bad ;) communities only increase the potential for downloading an infected version of the game.


Risk #2 Full Google Account Information? (This is fixed)

Adam Reeve noticed that the game requested full access to your Google account. Note: we are not talking about an Android permission here but a permission of an app connected to a Google account.

This was an error and Niantic fixed this. So be sure to remove the permission from your account and upgrade your Pokémon Go application.

Finally, note that it is not extremely clear in the documentation exactly how much "full access" really means, but no malware or exploit of this has been reported so far.


Risk #3 Unwanted network traffic


In a perfect world, we'd expect games to only send packets over the network that are absolutely necessary for the game to run, such as your location, the details of Pokémon around you, etc.

However, this is very far from reality, and for years now most Android applications are bundled with third party kits (analytics, crash reporting, cross platform engines, etc.) which use up the bandwidth which send and receive more or less useful side information containing, in the best cases, the exact model of your smartphone, or in the worst, personal information such as your phone number and other private data.

Pokémon Go is one of these bandwidth hungry applications. I downloaded it two weeks ago, and it is already close to being the most greedy application on my phone...


For mobile users, the consumption of bandwidth is a real issue. On average, 24% of an application's traffic is for third party tracking and advertising services. For some applications, the rate rockets to 98%.

While the percentage of side traffic for Pokémon Go hasn't been measured precisely, given the number of third party functionality it includes, I wouldn't be surprised if it isn’t well above 50% ;)


Here is a list of what version 0.31.0 contains:

· Crittercism - now called Apteligent - is a mobile application "performance management solution"

· Dagger is a "fast dependency injector"

· Android support libraries: those are common to nearly all Android applications

· Apache commons I/O

· Unity 3D: that's the game engine Pokémon Go heavily relies on

· Space Madness Lunar Console: this is a "lightweight Unity native iOS/Android logger"

· Google Ads

· Google GSON

· Jackson XML: this is the JSON library for Java

· JNI bridge

· Upsight: a mobile analytics and marketing platform

· Google billing

· Square Otto: an event bus

· Voxel Busters: with "cross platform native plugins"

· rx for Reactive programming

Along with such "not-so-essential" network traffic to third party servers also comes common leaks. While we expect Niantic Labs and Unity 3D (game engine) to access our geographic location (to locate Pokémon and pokestops), perhaps we shouldn’t expect apps like Crittercism, Google Ads, Jackson XML, or Upsight to retrieve our location?

The disassembled code also shows that Voxel Busters is building the full list of our phone's contacts (see figure below). They access the display name, phone number, phone and email of all contacts. The list is then compiled into a JSON object and sent to a function named UnitySendMessage, which is then exported by a Unity shared library (libunity.so) where it is dispatched to another function, and where I currently lose its track. Are contacts sent to remote servers? This is not confirmed yet, but is of some concern.


So, yes, you need to know that while you play Pokémon Go you send your geographic location, along with other details (e.g network operator name, phone brand, etc.), to several remote servers, and you "pay" for this side traffic through bandwidth consumption. Unfortunately, this is increasingly true for nearly any game found in application stores nowadays...


Risk #4 Spoofed Pokémon map or activity

The Pokémon Go application communicates with Niantic servers via HTTPS (see image below). Even better, in version 0.31.0, Niantic introduced certificate pinning to ensure that applications exchanged information with the real Pokémon servers and not with others


Initiating a TLS handshake with Pokémon Go servers

However, when certificate pinning is not active, an attacker can perform a MITM attack and thus completely modify the game for victims. For example, rastapasta managed to customize pokestops!


Hacked pokestop by rastapasta

A malicious person can easily imagine other customizations, such as displaying an infected link in a pokestop, or directly injecting infected traffic. While such attacks are probably feasible, they are tricky, and the attack would only operate on the network where the Pokémon Go MITM proxy is setup.


Conclusion


· The Pokémon Go application is not malicious.

· It is no longer possible foe the application to fully access your email. It was a risk with an older version, but hasn't ever been demonstrated.

· There are currently versions of Pokémon Go in the wild repackaged with malware, and I expect more to come. Consequently, if you are not retrieving your applications from a safe application store I recommend you check its SHA256 hash against the official one, or scan the application with an anti-virus tool.

· Like most applications nowadays, Pokémon Go (or the third party apps it uses) exposes your privacy and implies unwanted network traffic.

· Niantic has obviously paid attention to securing access to its gaming servers. However, locally, MITM proxy attacks remain possible by skilled attackers.

Keep posted!



Contributed By: Axelle Apvrille Anti-Virus Malware Researcher, FORTINET

https://blog.fortinet.com/2016/08/11/risks-or-not-behind-pokemon-go

Juan Big Idea: Ang Biyahe Ng Henyong Marketista


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The Juan Big Idea ride is all ready for you!

Take the right trip to thrilling insights and ideas through these steps and get your tickets now for only:

• P300 - Members
• P350 - Non-Members

Juan Big Idea: Ang Biyahe Ng Henyong Marketista happening this August 28, 2016 at the University of Saint Anthony Forum, Iriga, Camarines Sur!

For inquiries and other concerns, you may contact Carl Chuidian at 0927 453 0350 or email him at pjma.cmtchuidian@gmail.com.

Sakay Na, Marketista!

‪#‎JBI1617
‪#‎OnePJMA

Monday, August 15, 2016

Corporate-Startup Engagement, TechTalks.PH Venture in Digital Healthcare Space


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TechTalks.ph facilitates innovation in the tech space. One such proof is its venture into corporate-startup engagement. In recent months, TechTalks.ph assisted a global pharmaceutical company in its search for innovative digital healthcare solutions.

Takeda Pharmaceuticals International and Takeda Healthcare Philippines, Inc. - the pharmaceutical company behind this groundbreaking venture was more than pleased with the results. The result of the pitching competition speaks for itself. Thus, a bold invitation to the healthcare sector to involve themselves in patient-centric initiatives.

“It’s been happening in Europe and the US where big companies work with nonconventional startups. "This is the first time I’m seeing this in the Philippines,” said Jay Fajardo - one of the judges and Chief Technology Officer of Medifi, ProudCloud CEO and Co-Founder, and LaunchGarage CEO and Founder. Dr. Iris Thiele Isip-Tan of the University of the Philippines College of Medicine added, "the First World can also learn from these new innovative low-cost solutions that are being developed here." “We can solve the same problems in a cheaper and more innovative way,” she said.

The Takeda Digital Healthcare Innovation Challenge (DHIC) panel of judges was composed of Gabriel Georgy of Takeda Healthcare Philippines, Inc., Jay Fajardo, Dr. Gia Sison who is the Global Telehealth Inc. Chief Medical Officer; Dr. Iris Thiele Isip-Tan of UP; and mClinica CEO and Founder Farouk Meralli. The 10 finalists were chosen from dozens of applicants that submitted their entries last May 10 to June 27, 2016. The entries include mobile and web solutions: from electronic medical records, to early cancer detection and diagnosis, telemedicine, wellness platform, e-prescription, and blood donation platforms.

“The time we’re in is exciting, with the opportunity to make a great leap forward. Digital innovation in healthcare is a relatively new area. We have no legacy systems encumbering us so we can develop digital solutions fairly fast,” said Farouk Meralli.

The Finder was the cream of the crop of the DHIC. It is a cloud-based Electronic Medical Record solution that can catch cancer red flags in a basic patient examination and forward them to doctor specialists. “Our app seeks to address the lack of oncologists or cancer specialists in the Philippines and the limited access especially in the provinces. Usually, medical diagnoses are not seen at all by proper specialists even if they are available,” said Ascendant Technologies President Serge Arroyo. Ascendant took home the US$10,000 cash prize.

The nine other finalists were Blood Hero (PH) - a web and mobile app for blood donation; CarinMED (Malaysia) - an electronic medical records mobile app; docHERs (US) - a digital health platform; Handy Pharmacy Onco (Thailand) -a health consulting app; MedRx (PH) - an oncology ecosystem digital platform; Hybrid Fusion FISH™ (USA), - cancer diagnostics web app; KnowCo (PH) - a cancer information mobile app; TamangAlaga (PH) - a medical records and laboratory result management system; and Renal Tracker - a web-based cancer care platform.

“Filipino patients are becoming open to digital innovation. They are going beyond the typical uses of social media and technology towards maximizing it for healthcare. I hope someday these innovative solutions would become the Pokemon Go of the health industry,” said Dr. Sison.

So what does the future hold for the tech & innovation industry working with global corporate brands? And where does the TechTalks.ph brand of passion and ecosystem building fit in these?

If you are a corporate brand looking to tap into tech startups in impacting the world. Or if you are a tech startup looking for a platform to engage with these corporate brands. TechTalks.ph has the right platform for you.

Visit TechTalks.PH’s biggest conference of the year and start your corporate-startup engagement journey with them. Geeks On A Beach happens on the 25th & 26th of August in Panglao, Bohol. For more information, visitwww.GeeksOnABeach.com or email hello@GeeksOnABeach.com

Minnesota Timberwolves Dancers and L.A. Clippers Mascot Chuck the Condor Bring Fun and Excitement to NBA 3X Philippines Presented by Panasonic


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If you want to feel how an NBA game atmosphere is like, head on out to NBA 3X Philippines 2016 presented by Panasonic at the SM Mall of Asia Music Hall from August 19-21, 2016.

This year, watch the Minnesota Timberwolves Dancers—Ariel, Ashley, Courtney, Demi, Dua and McKenna—bring their high energy, fierce routines and spirited numbers on the dance floor.  Beyond being eye-catching entertainers, they will show you that they are also certified athletes.  L.A. Clippers mascot Chuck the Condor will also spread good vibes to the MOA audience by dancing, dunking and spreading the enthusiasm all around.  

The Timberwolves Dancers and L.A. Clippers mascot Chuck will join Michael Carter-Williams of the Milwaukee Bucks and interact with basketball fans of all ages at the sixth consecutive staging of NBA 3X Philippines.  The event will showcase authentic NBA entertainment, and will be highlighted by a 3-on-3 tournament featuring 200 men’s and women’s teams from all over the country.

The competitive 3-on-3 tournament includes divisions for boys (under-13, under-16, under-18, and open category), girls (under-16 and open category) and the invitation only Celebrity Division.  The Celebrity Division in the 3-on-3 tournament will bring together well-known local screen and TV personalities who will bring their games to the court. 

#OneLove: A Catalyst to Solve HIV


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“The fight against HIV and AIDS requires #OneLove,” emphasized LoveYourself Executive Director Ronivin G. Pagtakhan.

LoveYourself, an HIV testing, counseling, and peer education advocacy group, urges everyone to unite amidst diversity by joining the #One-love photo shoot on 20-21 August at the DHQ Studios, Alphaland Makati Place, Makati City by registering at go.loveyourself.ph/onelove2016.

#OneLove refreshes the organization’s annual online advocacy campaign called “WearLove,” which is a photo shoot featuring the iconic black LoveYourself shirt and propagating the message of self-worth of people from different walks of life in the fight against HIV and AIDS.

Among other social personalities and advocates, #OneLove is supported by actress-blogger Saab Magalona-Bacarro, former Pinoy Big Brother housemate and LGBTQI rights advocate Rica Paras, and Starstruck finalist turned indie actor Prince Estefan.

This campaign became even bolder as LoveYourself aims to help in realizing Miss Universe 2016 Pia Alonzo Wurtzbach’s core message of influencing the youth to raise certain causes like HIV awareness that are timely and relevant in the country today.

LA Tenorio Leads TM Basketball Para Sa Bayan Clinic in Davao


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Basketball star and national player LA Tenorio leads the TM Basketball Para sa Bayan clinic in Davao City today (August 15) where the best team of young sports enthusiasts gets to participate in the National Basketball Association’s 3-on-3 competition in Manila from August 19-21, 2016.

The winning team from Davao will join the NBA 3X male 10-12 category together with their counterpart from Cebu. They will be guided by Tenorio whose advocacy centers on developing young talents with the potential to lead the country on the international basketball stage.

“Basketball has always been my lifelong passion and it is an honor to be able to share this with the Filipino youth from different backgrounds through TM Basketball Para Sa Bayan,” said Tenorio. “By recognizing their potential and empowering them to focus and hone their skills, I hope they apply the lessons learned on the court into their daily lives and become better persons.”

TM BPSB was developed by Globe Telecom, in partnership with LA Tenorio´s Method Basketball Academy, to hone the basketball skills of underprivileged youth and impart to them the value of sportsmanship and having a healthy lifestyle. It is part of a larger sports program of Globe which includes TM Football Para sa Bayan. Both promotes grassroots sports development by establishing various sports communities across the country and creating opportunities for higher learning. This advocacy reinforces TM’s commitment in the creation of a #WonderfulPH by helping the Filipino youth through sports.

“TM Basketball Para Sa Bayan is a wonderful way to showcase the talents of up-and-coming basketball players,” said Globe Director for Corporate Social Responsibility Fernando Esguerra. “Working with underprivileged communities and discovering several sports-oriented and talented children give us encouragement that we are indeed on the right track in nation-building through sports.”

Ray Guinoo, Director for TM Portfolio and Brand Management added: “We want to help the youth by providing resources to this advocacy. By nurturing their talent, feeding their passion, instilling good values, and creating opportunities, TM may be able to bring out the potential in these kids and lead them towards a better life.” TM is Globe Telecom’s value brand offering. The service has gained popularity due to its very affordable text and call promo offers.

For this year, the TM BPSB program has lined up a series of basketball clinics and 3-on-3 tournaments in various parts of the country. It has already successfully completed the Cebu leg as well as the Cavite and Bulacan legs where three teams were selected to compete in the NBA 3X 2016 male 13-15 division.

NBA 3x 2016 is in its sixth year of competition in the Philippines and is expected to be participated in by over 200 teams from all over the country. The event, based on the FIBA 3-on-3 format and rules, is guaranteed to provide basketball enthusiasts and fans the total NBA experience with Milwaukee Bucks guard Michael Carter-Williams as guest NBA star.

Globe Telecom Brings Cyberwellness Program to Visayan and Mindanao High Schools


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Concerned over the online health and safety of Visayan and Mindanao youth, Globe Telecom opens its Digital Thumbprint Program (DTP) cyberwellness advocacy to all interested high schools in the regions which want to teach their students how to avoid social media mistakes and prevent them from becoming victims of cyberbullying and cybercrimes.

At the same time, Globe encourages community members such as parents and teachers to join the advocacy by nominating any school which they want to benefit from DTP. This way, they can help young people learn about responsible use of technology, be it through gadgets, website browsing, or social media platforms.

Co-designed by the Karrikins Group, DTP is composed of a series of workshops patterned after the Optus DTP in-school program where it has already reached 81,000 high school students across Australia. Globe also aims to do the same by educating as many Filipino youth on digital citizenship in view of a recent Philippine National Police report that half of the internet users are adolescents aged 17 years old and below.

“With the increasing time the youth spends online to do schoolwork or partake in online gaming and social media platforms, these young digital natives are becoming more exposed to a myriad of issues such as identity-theft and cyberbullying. Thus, we decided to bring DTP to different parts of the Philippines such as the Visayas to help guide them in making safe and responsible choices in their online activities. DTP can equip them with the knowledge and tools to protect themselves online,” said Fernando Esguerra, Globe Director for Citizenship.

DTP offers three exciting modules for students. Each module is designed to increase students’ knowledge of digital citizenship and cyber safety by taking a critical look at their online behavior and helping them develop insights into the influences of the online world and the choices they are making.

The Digital Insight workshop provides activities to help students discern proper online behavior, Digital Impact tackles issues on technology's impact on students' social activities, while Digital Ambition equips them with skills on how to use technology to achieve life goals. While all public and private schools nationwide are eligible to receive the free DTO workshops for their teachers and students, the modules are recommended for students from grades 7-12.

To nominate a school for DTP, simply fill out this form http://bit.ly/GlobeDTPNomination with the necessary details or emailbridgecom@globe.com.ph. The Globe Citizenship team will use this information to contact the school directly to arrange a schedule with them for the DTP workshops. For additional questions on DTP, you may email bridgecom@globe.com.ph.

How Globe myBusiness is Making SMEs More Marketable


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Every SME is always on the lookout for the most effective, efficient and smartest way to market their own brand. May it be through passive or aggressive marketing, these companies are seeking the best medium to excite its consumers and eventually turning them into loyal customers.

Businesses nowadays need the proper tool or platform to market their products or services. In the Philippines, the online platform has already taken over the marketing industry by storm. It has now captured various netizens, demographics and is even geographic that it is able to reach out to the target audience depending on your business’ needs.

Globe myBusiness finally introduces its managed digital advertising service, DigiAds. It aims to handhold entrepreneurs on the appropriate online content and platform to maximize its returns. DigiAds is an avenue for SMEs to be able to take control over its marketing direction.

“We know the birthing pains of every startup company and we understand their needs to boost their business. Given this, we have created an exclusive digital advertising solution for our customers to maximize their returns. We continue to go beyond just offering the products. We ensure that we are with our customers every step of the way, providing actual consultations so that they learn how to use their chosen business solutions right.” said Globe myBusiness Vice President Barbie Dapul.

Through DigiAds, business owners will be able to consult on appropriate content and platforms for their specific requirements including guidance on the overall digital campaign execution and reporting to measure the performance. With a minimum campaign or subscription period of three (3) months, Globe myBusiness customers can avail of packages starting at P4,500/month.

DigiAds’ advertising platforms include Facebook, Instagram, and Google Search. These platforms can be mixed and match depending on the customer’s budget and preference.

For more information, you may check out http://mybusiness.globe.com.ph/Solutions
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