Wazzup Pilipinas!
The Philippines’ transport industry—privatized yet heavily regulated—is a textbook example of how public transport shouldn’t be run. It is inefficient, and the ones who lose are the riding public. This is one of the reasons tech disruption, in the form of ride-sharing and taxi-hailing apps, are very successful. Smartphone apps like Uber and GrabTaxi are changing how the public is demanding service: whenever and wherever they need it. Although the response of taxi companies and regulators is to maintain the status quo, the public marches on with technology.
Which begs the question: what if there could be an Uber of Philippine real estate? If tech innovation could disrupt an inefficient industry, what’s to stop others from disrupting real estate? In fact, whether the industry likes it or not, property hunters’ behavior is rapidly shifting, and they’re taking their home-search online. Here’s why:
1. Tech innovations put the power to homebuyers
In the not-too-distant past, people looking for properties drive by neighborhoods or leaf through pages of Sunday classifieds to find apartments for sale or for rent. This is quickly changing.
A 2014 survey by Lamudi Philippines found that 9 out of 10 real estate agents said that the Internet is now the preferred tool during the house-hunting process, while a 2015 survey conducted by the real estate portal found that Facebook, Google, and other online means are used by homebuyers in looking for properties 92 percent of the time.
This puts the power to homebuyers, who until recently have to rely on information fed to them by real estate agents. Homebuyers now can choose the property that falls within their requirements, regardless of which broker is handling it. In effect, they get to choose the property that falls within their budget, and let the agent do the grinding later.