Wazzup Pilipinas!
The only reason why I go to McDonald's was because of the toys that come with every Happy Meal. I believe the fast-food is better off becoming a toy store so there will be a lot more happy people than obese.
Do you want to know why similar fast-foods became popular with the kids? It is because they designed their marketing strategies with the kids in mind. Those colorful mascots and equally vibrant interiors were specifically made to attract a child's imagination.
Take away all of those "kids stuff" and their burgers won't sell.
Young or old, the fascination (or obsession and addiction) with toys as a pleasing eye-candy, a collectible, as a bragging rights trophy, or any other nerdy or geeky reason, will remain in everyone's heart.
What I really don't like (but always tempted to see) is to couple this fascination with lust for the opposite sex. The raging libido of young boys and men, who are the majority audience of toys, is a weakness that every creative outfit targets may it be online content, games, comics, magazines, film, or radio.
Admittedly, sex sells. This is why it will also remain as another motivating factor when selling the more adult-oriented toys. But it also seems the line is quickly thinning.