Sunday, August 3, 2014

DLSU’s 2nd Student Media Congress Urges Students to Be Media Catalysts Part 3 of 3

Wazzup Pilipinas!

This is Part 3 of our three-part of DLSU's 2nd Student Media Congress article. There were just too many significant personalities involved that we ought to give each and everyone of them highlights in the article. Many of them I have already personally met throughout my lifetime as either colleague or acquaintances met at the different events where they have also been invited as resource speakers.

We are truly proud of our youth that they continue to organize events like these that are totally beneficial to their fellow students. We admire how these college students are able to gather in one venue several of the countries popular innovators and influencers.

The country needs more of their kind so the interaction with the students will surely bring out the next set of professionals that will also make their own respective ,arks and legacies in society.

These students will soon reap their just rewards if they follow the path to success of the many speakers who graciously accepted the invitation to become part of this epic event. Wazzup Pilipinas is equally proud to have been one of its online media partners.

Please read on about the third set of speakers and the key points of their contribution to the event.

Contagious Ideas in Advertising 

Gladys Basinillo, General Chief Operating Officer of Carat Phiippines has worked with different big companies in the area of advertising. “Know the business of your client.” For her, knowing the goal and brand of your client makes everything easier to shape the consumer experience using the brands. She admits that Television is still the best way to reach everyone with advertisements such as TV commercials. Another form of ads is in the Internet. Filipinos are very much in to social media right now that’s why she advices to never overdo Social Media. "In Advertising, you have to be both analytic and creative." Ms. Gladys said, as she talked about how they dissect their target market due to the dual screen and multitasking phenomenon in this generation. Throughout the talk, she has always pointed out how important it is to gather information about one’s target audience, "Were a young population, For us advertisers we have to be trendy yet relatable." she says.

News Gathering Workshop 

ABS-CBN news reporter, Francis Faulve shared to the catalysts his knowledge about news gathering. Basic tools like the camera, which actually comes in all sorts of sizes depending on the news being covered. Faulve also discussed how news should be balanced. There should not be a hint of biasness when it comes to writing and delivering the news to the public. He even said that, “Being on TV is like being Spiderman. We have a great responsibility to keep the people well informed.” He stressed on the legitimacy and validity of the news and that the essence of journalism is a discipline of verification and cross-verification of facts. The delegates were showed clips with different topics of all the reporting Mr. Faulve had done.

Conceptual Photography 

Despite what the generic definition Wikipedia tells us, conceptual photography for Shaira Luna is anything that we can “conceptualize”. Before getting to the main topic, she told the delegates that she didn’t have anything to do with photography not until college where she bought her first camera and just started taking pictures and the rest just followed. For her, photography is both art and psychology combined especially when photographing people; according to Ms. Shaira, "Believe you can make your subject look good and that you can bring out his or her personality." The delegates were given advices about finding their style in photography. She said, “Keep your eyes open and try/explore or research different styles"

Opinion Writing 

John Nery, Senior Editor of the Philippine Daily Inquirer, appeared in front of aspiring young writers to talk about the essentials of opinion writing. He gave emphasis on how opinions matter by reiterating that each opinion is not equal. Every time you write, you give out a professional opinion that others may or may not agree on, but the important things is to get the right facts, and get the facts right. In proving important points, he used examples from the Martial Law age wherein opinions were restricted and not valued. In this light, Nery pointed out that with opinion writing you have to gamble with DICE: describe, illustrate, contextualize and evaluate. To end his workshop, he challenged his students by asking them to make an article lead based on the famous "Karen po" fast food commercial released in 2007. John Nery's Opinion Writing workshop ended with the catalysts being informed, inspired and challenged.

Brand Management 
Russel Vergara and Azel Gome came in the room with a creative energy and enthusiasm. They’re a team of passionate and very creative individuals from Vgrafix, a brand design agency based in Manila. They opened their talk with a visual presentation of their works and has given everyone a piece of index card for a creative activity. In branding, it is important to make sure that you make your brand as a person filled with personality mixed with the company’s goal, message and system. After presenting and explaining the composition of their past works, they let everyone squeeze out their creative juices and create a brand from the lessons they presented. The logos up to the stationery they use all reflects how a brand’s identity is communicated to the people that’s why it’s very important to pay much attention to the details and elements that a certain brand has.

Blogging as an Influencer's Driving Tool for Change 

"Our Awesome Planet" is the brainchild of Anton Diaz in the hopes of it being a letter to his sons. Now, this blog has ventured into more than just it's original purpose and has become an influence for change. That being said, Diaz graced the congress with his presence by talking about his blogging adventures and how having online presence can make you an influencer for change. He delved into the challenges of being a blogger come 2015 as Filipino bloggers will also compete with other ASEAN countries in terms of content and audience due to ASEAN Economic Integration. He also gave importance to being an entrepreneur while being a full-time blogger and his promise to himself of never selling blog posts to maintain his image and objective as a blogger. By the end of the talk, young bloggers rushed to the mic in the hopes of getting advice and answers to questions that would help them be the change they want to be through their online presence.

Citizen Journalism 

Citizen Journalism is something Rowena Paraan is very knowledgeable about, being the current Head for ABS-CBN News and Current Affairs project entitled "Bayan Mo, Ipatrol Mo." This is why the Student Media Congress was very lucky to have her as she did a workshop on giving a chance to common citizens to voice out and report current issues and events concerning the society they live in. Being in a country that is bound by citizenship and separated by 7,107 islands, citizen journalism is deemed to be highly important. Paraan showed its purpose by connecting it to her own experiences being a pioneer of citizen journalism. Overall, she discussed that people have the right to share information and receive information. As a citizen, you have a purpose and the right to share stories that would benefit you, your community and your nation. This gives you the right to an opinion and expressing it to an audience. The delegates were very engaged in this non-competing workshop as Paraan ended it with a game of question and answer that allowed the participants to win prizes from Paraan herself.

The Critical Institution -- A Secondary City? Contemporary Literary Theory and the Genre of Critical Writing 

Dr. David Jonathan Bayot, an Associate Professor at DLSU’s Department of Literature and an Executive Publisher at DLSU Publishing House talked about Contemporary Literary Theory and the Genre of Critical theory. With his 24 years of teaching critical Theory. “Critics are now inventing, they are now free to experiment in various ways.” As said by Dr. Bayot. He explained how the Critics has now evolved on how they produce they work—not just through essays, but in different forms. As for Contemporary Literary Theory, Mr. Bayot said that it advocates openness with the reason that one writer can collaborate and freely exchange with other artists. He told everyone that when it comes to writing, make sure that it is a product of deep thinking and always make sure that one would be able to defend himself. "If you want to understand the text, approach the text as is, doesn’t use a framework or a theory."

Fashion Photography 

Six-year freelance photographer BJ Pascual approached his non-competing workshop by presenting 10 things he did not learn photography school. Along with such learnings were his justifications in the form of photographs he did himself. A few points noted from Pascual's talk was on how natural lighting is what he considers as the best lighting, with an example of a model lying down on grass and mud that reflected the clouds and turned into something beautiful and artistic. He also gave emphasis on how trust and relationships reflect on your final output, which is why it is best that you work with a team that you are compatible with and you really trust. By the end of the talk, the infamous photographer received questions from young photographers regarding equipment and how he built his name in the industry. The delegates walked out of the auditorium feeling accomplished as they did not only get a selfie with their life peg, but also gained learnings that only the real world can teach you.

Facing Writer's Block 

Egay Samar is a writer who focuses on fiction and poetry and a part time professor of creative writing from Ateneo De Manila University. He shared with us tips in facing writer’s block using his own process in creating his works. IDEA is the acronym he coined with us that means Inspiration, Determination, Exercise and Artistry. In order to overcome writer’s block, we must find inspiration to produce output. We should have a commitment to writing everyday. The difference we have in art is that we cannot repeat what has been told already. Even in visual and performance arts, we exercise before creating output. We should plan things out and take designing, drafting and division into consideration. Lastly, artistry is important,; because as writers, we are free on what we do, but we should consider our choice of words.

Television Production 

Raz De La Torre is a director for Maalala Mo kaya, which is the longest drama anthology existing in Asia. He shared with us knowledge about TV Production in parallel to where he is currently practicing his profession. The process that he shared involved getting stories all over the country to filtering them for pre-production all the way to production and post. All vital points in creating an episode were discussed, especially the hierarchy in wherein all television production follow. He said the TV is the arbiter of standard in video, as what’s shown in TV is followed by posts on social media and other various outlets.

Business Start-Ups in Social Media 

Earl Valencia is the current President and Co-founder of Ideaspace. He shared with us how he started to go up the ladder in business and how he was eventually tapped by Manny Pangilinan to startup Ideaspace. He asked the delegates about how they consider themselves whether they are an innovator or changemakers. Along with his knowledge and success story, he shared tips on how we can be noticed better in our respective industries by providing resources on how to maximize our college life towards the transition to working in the real world.

Creating Content for Magazine 

Marla Miniano graduated with a degree in Bachelor of Arts major in Interdisciplinary Studies from Ateneo de Manila University. She is currently the editor in chief of Summit Media's well embraced teen publication, Candy Magazine. Years of experience in working for a magazine and writing for various publications makes her immensely qualified to conduct a workshop regarding "Creating Content for Magazine". As she discusses various possible mindsets that a media practitioner could have when creating content for magazines she emphasized on a question that she wanted the delegates to keep in mind--"What is the message you want to convey." To her, a professional in the field should always remind themselves of the answer to this question in order to maintain a certain standard and consistency in producing magazine content.

Media Ethics 

Christian Esguerra, a graduate of the University of Santo Tomas with a degree in Theology and is currently a professor of journalism in the said university. He is also a reporter for the Philippine Daily Enquirer. Esguerra's practice on the field of journalism gave the delegates sensible insights in Media Ethics, he discusses different jobs of journalist and the responsibility that they have towards the people that they tend to inform. Journalist, in Esguerra's opinion should provide context to the information that they share to their demographic. Not only is it the journalist responsibility towards ethical practice in terms of traditional media but also in social media, where in information is open to a larger demographic--to Esguerra media practitioners should be more wary about the use of social media and the information that it may circulate.

Freedom of Information Bill 

Lorenzo "Erin" Tañada, former Deputy Speaker in the House of Representatives, discussed the Freedom of Information Bill and its relevance towards the Filipino public. The Freedom of Information Bill or the FOI is not just a bill that would disclose certain government related information to the public but also to give the public the right of making better choices because they are properly informed of certain situations. Tañada not only discussed the bill but also how it affects the public--if ever passed--he is certain that with the passing of the bill and disclosure of information to the public that it may be a step towards avoiding corruption. Tañada's opinion and in depth knowledge on the bill has very much helped the attending delegates understand further what the FOI is and has to offer.


Benjie Marasigan Jr., the president of the Animation Council of the Philippines and professor of animation at the De La Salle College of Saint Benilde, shared to the delegates his experience and knowledge in animation. Marasigan discussed animation basics and the background of the Philippine animation industry, the industry has been existing since 1983 and is now 30 years old. The Philippines has been a prime choice of outsourced animators by top notched animation producers, such as Disney, Hanna Barbera and Nickelodeon. With years of producing materials for international production companies, the Philippines has more than enough talent to create the same quality of materials but then the lack of funds sets back the country's animation industry to be in the fore front of animation. To Marasigan, talent in the country is evident but funds and support is what is necessary in order for the animation industry to exemplify its full potential.

Please also read Part 1 and Part 2

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