Saturday, May 30, 2015

Daylong Advocates #NoVacationFromSunProtection

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At a time when we face an abundance of choices in how, when, and why we use products, so have sunscreen products slowly evolved from being solely used at the beach during summertime to a daily skin care staple. The message is clear: not only is it important to prevent sunburn, it is equally important to prevent rapid skin aging and deeper cellular damage.

Daylong, a dermatological suncare brand from the makers of Cetaphil, is the first to explicitly advocate daily sunscreen application. In its recent efforts to support its cause, Daylong conducted a UV-exposure study to investigate whether the outdoor sun at the beach shows the same level of strength in the city – even when indoors. 

Together with five Filipina urbanites – Jaymie Pizarro, Jackie Go, Marj Sia, Janeena Chan, and Marie Lozano – Daylong used sun sensors to track daily UV exposures in Metro Manila for a week. From day to night, their daily activities were recorded, even when indoors. 

The study showed that in Metro Manila, the daily UV Index recorded reaches up to 10 from 12nn to 1pm, which places a ‘Very High’ risk from unprotected sun exposure. Comparing the city’s UV index to Caticlan (Boracay) and El Nido (Palawan), and data showed both summer destinations also reach UV Index 10 during the same hours.

Energizer Night Race Manila 2015 to Benefit the Children of Bantay Bata 163

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Energizer is set to launch its first open run on June 27, 2015 where over 3,000 runners are expected to light up the streets of Filinvest City in Alabang. This is part of Energizer’s ongoing commitment to share positivenergy with the children of Bantay Bata 163.
According to Claire Guevarra, senior brand manager of Energizer, the company’s partnership with Bantay Bata 163 allowed them to further their thrust in giving back to the community. 

“"It is important to put self-improvement as your daily goal in life, but stretching your arms to further help others is one of the best indicators that we have lived fully. With our partnership with Bantay Bata 163, we were able to realize this, and we will continue to engage ourselves in a partnership that nurtures both the brand and the beneficiaries it embraces." said Guevarra.

As an open run, the participants are encouraged to keep going and run as far as they can within the 2 hours given time. For every 3k loop that the runners will run, P100 will be donated to Bantay Bata 163 as part of its operation and medical treatment funds. With the expected runners, the Energizer Night Race Manila 2015 aims to raise P1,000,000.00 with the help of the participants who will run within the 2 hours given time.

According to Vincent Lizo, Energizer Philippines’ business director, the first open run bears truth that no competition is needed if we want to help improve the lives of children. 

Online Hiring Plummets by 31% in the Philippines

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Online hiring in the Philippines has shown a huge decline over the past year, according to the Monster Employment Index (MEI) Philippines, which is being released for the first time. 

The Index reported a 31% decline in activity between April 2014 and April 2015, with a 20% month-on-month decline as well, between March and April 2015. 

The MEI, a gauge of online job posting activity, also records the industries and occupations that show the highest and lowest growth in recruitment activity across the Philippines. In April 2015, the BPO/ITES industry showed the highest activity, although this was still in decline overall at -2%. The Production/Manufacturing, Automotive and Ancillary industry showed a steep decline in online hiring activity, at -51% year-on-year. 

The second lowest growth industry was Advertising, Market Research, Public Relations, Media and Entertainment at -43%. 

“The Monster Employment Index Philippines has registered a decline of 31% in the past year, with the BPO/ITES industry showing the most amount of promise. The Philippines’ economy has recently emerged as a global hub for BPO, currently employing over one million people,” said Sanjay Modi, Managing Director, (India, Middle East Southeast Asia and Hong Kong). 
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