Thursday, February 13, 2020

How to Develop Your Brand on Instagram in 2020

Wazzup Pilipinas!

Social media networks have more than 3.2 billion active users and you can use them simply by your mobile. Among them, Instagram with more than 1 billion monthly active users from across the world is the best way for building brand awareness.

Although using this app might seem so easy, many marketers have not been successful in building brand identity via Instagram.

There are several tested strategies you can adopt to build your brand and boost your business via Instagram. In this article, we are going to summarize these strategies and provide you with a step-by-step guide to successfully develop your brand on Instagram.


Clear goals

You need to define clear goals in detail to be able to track your performance on Instagram. You have to list some certain, achievable goals which can be measured and analyzed.

For example, you can define a certain number of followers, likes, comments, shares, etc. which you expect to reach within a specified period. By this approach, you can measure the changes in your results and optimize your activities proportionally.

Target audience

In the next step, you need to target the people that might want to purchase your products/services. This will enable you to devise your plans according to their characteristics. A targeted marketing strategy can affect all other activities on social media and cause considerable savings in time and resources.

So, you need to categorize your potential customers based on some clear parameters like age, weight, gender, color, profession, and location. Also, you can consider their personality traits to know what content and tone of voice are best to influence them.

Other platforms

Although we are going to focus on Instagram, you need to use Facebook, YouTube, Pinterest, and other social media platforms to promote your marketing. We strongly recommend you to use social media automation tools like Crowdfire in order to manage your presence on all your social accounts.

This will decrease the possibility of making mistakes and can unify the style, tone, and schedule of your activities all over social media.

Also, you have to redirect users from other social networks or even from the web toward your Instagram account. If they are currently following your business on other channels, they are highly likely eager to follow you on Instagram. In this way, you can reach as many followers as possible and increase your visitors.


Content generation

The first and also the most important way to gain more followers on social media is generating creative content. Creativity in each of your posts, stories, links, or even engagements can improve your relationship with followers.

It is well-established that, in comparison with texts, visual content can better gain the attention of people. Many people might not have enough time to read long, boring texts. But a compelling picture can gain their trust and redirect them to your page.

The most recent visual feature available on many social media platforms especially Instagram is Live. By this feature, your presence on social media seems friendlier. It will prove that you are a human, not a vending machine.

Along with compelling, visual contents, you need to use creative texts, mentions, interactive hashtags, and captions to make your posts visible.

Creating a lot of original contents might seem very difficult. You can paraphrase other useful contents posted on Instagram. You should abide by copyright and mention the original accounts in your posts. Another technique in this regard is to ask your followers to send you compelling contents. By this approach, you can kill two birds with a single stone. First, generating high-quality content for your profile without spending time and money. Second, increasing the chance of getting more shares by those users who have sent you content.

Finally, it is recommended to use a schedule for posting. The highest rate of interaction can be achieved if you find certain hours of week and day at which your target audiences are online. Posting at these times will increase your visits.

Engagement rate

Without a consistent engagement, your efforts in the previous steps would not result in any achievement. If you want to build your brand on Instagram, you need to define a certain schedule for engaging with your audiences.

There are several important points that should be considered.

First, you need to find an efficient posting schedule for posting and engagement. It is recommended to engage with the followers just after posting. So, you will make your followers feel that you are bound to answer their questions. Subsequently, you will build a strong brand identity and also gain the trust of your customers.

Another suggestion is to adopt a suitable, chatty tone in your engagement. People do not like to interact with a selling robot. So, make them feel comfortable and treat them as a friend. Try to mention local, national, and global events in your engagement. This can build strong customer loyalty and encourage followers to be involved in your posts.

Getting more comments is an important way to promote your brand on Instagram. Please do not be indifferent about comments, and try to appreciate your followers’ interactions.

Influencer marketing

Influencer marketing is a powerful tool to reach your audience and generate leads. So, if you want to build your brand in the year to come, you have to include this technique in your plans.

People usually take care of what influential people say or suggest. So, if you want to boost your marketing, you need to collaborate with one or even more influencers.

Influencers can be divided into four categories: Mega, Macro, Micro, and Nano-influencers. Depending on the type of your product/service and also your marketing budget, you can choose your best match. As a suggestion, you had better start with Micro-influencer with less than 100,000 followers.

They are usually experts in a specific field and their followers are niche relevant. You have to conduct a deep survey to find the best choice. Based on Social Tradia, many influencers want to sell their Instagram account because they cannot maintain their followers. Thus, try to use discovery tools to find influencers or consult with some experts in this field.


Other tools

Finally, you will need many tools to be able to perform better on Instagram. For example, there are several tools you can take advantage of to find and contact these influencers on Instagram. Awario, BuzzSumo, and Heepsy can be very useful in this regard.

More importantly, business profiles on Instagram provide you with access to some analytical tracks called Insights. This feature gives users the ability to see engagement data. You can change your personal page to a business profile.

Also, Google Analytics is a powerful tool you can take advantage of in order to measure and compare your strategies. A consistent approach in analyzing your performance and optimizing your activities on Instagram is paramount. Your efforts and investments during the marketing process must be measured by suitable metrics to show how well you are performing.

Final word

We have summarized the process of branding and building your identity on Instagram. Of course, these stages can be expanded depending on the type and application of your products or services. Try to study more similar examples of branding in your niche.

For example, social escrow services and third party applications are also important if you want to acquire and customize a new Instagram account. This will help you to avoid making similar mistakes to previous unsuccessful marketing strategies.

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