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Thursday, July 21, 2016

Hope in 40 Seconds: A Fight to Save Lives


Wazzup Pilipinas!

Every 40 seconds, a life is lost to suicide, making it the second leading cause of death among 15-29 year-olds globally, according to the World Health Organization. To add, depression is the predominant cause of illness and disability for both boys and girls aged 10 to 19.

With the grim scenario, the Natasha Goulbourn Foundation (NGF) in partnership with the Department of Health (DOH) and the UP Junior Marketing Association (UPJMA), and the support of Globe Telecom is launching “Hope in 40 Seconds”, a 40-seconder animated digital video competition that aims to promote mental health and encourage those suffering from it as well as their loved ones to seek guidance from HOPELINE, NGF’s free 24/7 suicide hotline.

“We want to counter the suicide rate of one per 40 seconds by offering hope so that those who are in emotional crisis and in need of immediate assistance can have someone they can talk to, someone who understands what they are going through, and who can give them the support they need,” said Jean Goulbourn, Chief Executive Officer of NGF, a non-profit organization dedicated to bringing depression to light.

Through animated videos which will be distributed using various channels such as social media and movie theatres, NGF would be able to reach out to more people and provide them with proper intervention so they could veer away from negative and escapist behaviors.


Globe, a partner of NGF in providing the information and communications technology infrastructure for HOPELINE which enables Globe and TM customers to call toll-free, also lends its resources to the video competition which it believes may also help curb incidents of cyber bullying.

“Although there are no official studies yet on how cyberbullying affects mental health, there are already reports of young people taking their own lives due to online pressure and stress. Being a company which is driven by our purpose to transform the Philippines into a digital nation, it is also our duty to protect and educate the people on the impact of technology in their lives, thus, our support for this campaign,” said Fernando Esguerra, Globe Director for Citizenship. Globe also currently runs the Digital Thumbprint Program workshops for students to guide them on responsible online behaviour and has also forged a partnership with the United Nations Children’s Fund (UNICEF) Philippines and the Ateneo Human Rights Center for the protection of children against online exploitation.

The video campaign has also been taken as a project by the UP JMA, a university-wide student organization of over 300 members. For this semester, the organization embarked on SPARK: The Movement to promote healthy lifestyle and to spread hope among the country’s youth.

The video competition is open to all Filipino citizens currently residing in the Philippines. All entries must be in animated digital video format (FLV, WMV, MOV, AVI, mpeg, mp4) not exceeding 40 seconds including the title and end screens. It should also incorporate the HOPELINE numbers 804-HOPE (4673), 0917558HOPE (4673), and 2919 (toll free for TM and Globe) as a call to action in the animation. 


Hope in 40 Seconds
Digital Animation Video Competition

Background

       Every 40 seconds, a life is lost to suicide.*
       Over 800 000 people die due to suicide every year.**
       Suicide is the second leading cause of death among 15–29-year-olds.**
       In another study by the Philippines’ Department of Health in 2006,  it found out that 32% out of 327 responders have experienced mental health problem in their lifetime.
       Among the 20-24 years old, intentional self-harm is the ninth leading cause of death (DOH 2003).

Source:
*WHO, Preventing Suicide, A Global Imperative, 2014
**WHO Suicide FactSheet, April 2016

Project Description

       The project is a 40-seconder animated digital video competition about mental health; and those who are in emotional crisis and in need of immediate assistance have actually a Hopeline through 804-HOPE (4673), 0917558HOPE (4673), and 2919 (toll free for TM and Globe)

Objectives

       Increase awareness about the importance of mental health
       Increase awareness and usage of Hopeline  

Mechanics

       Open to all Filipino citizens currently residing in the Philippines– professional and non-professional; no age limit
       All entries must be in animated digital video format (FLV, WMV, MOV, AVI, mpeg, mp4). 
       The length of the video should not exceed 40 seconds, including the title and end screens.
       All entries should incorporate the Hopeline numbers, 804-HOPE (4673), 0917558HOPE (4673), and 2919 (toll free for TM and Globe) as a call to action in the animation. 
       All entries should begin with a full-screen “title screen” that includes the following information:
        Title of the Video
        Contestant’s Name
       All entries should  “end screen” citing credits to sources used.  Plagiarism of any kind will result in disqualification.
       No copyrighted materials (music, images, logos, etc.) may be used for this contest unless you own the copyright or have a license to use the material for this contest. Written permission must be obtained and provided upon request for all copyrighted materials
       Content must comply with all local and national laws of the Philippines. Content must not 1) promote illegal behavior; 2) support racial, religious, sexual or other invidious prejudice; 3) advocate sexual or violent exploitation; 4) violate rights established by law or agreement; 5) invade the privacy of any person; or 6) be otherwise inappropriate as determined by NGF and UP JMA in its sole and conclusive determination.

How to Join

       Individuals must fill-in the application form at https://docs.google.com/forms/u/0/d/1-CAFf8vrO34QwXp9y4wxkAytgbzUJkXOYais52n0Q5Y/edit.  All portions of the online entry form must be completed when one upload the video for it to be eligible.
       Entries should be uploaded via YouTube; link to the video should be included in the online application form.
       Each applicant can only submit one (1) entry. 
       Entries should not have been submitted to any digital video competition prior . 
       There is no entry fee.
       The deadline for submissions is 5:00 pm on 15 August, 2016.
        Finalists will be asked to submit in data file on DVD data format. 
        Winners will be announced on 10 September 2016.
        For more information and queries, you may email hopein40seconds@gmail.com, or visit SPARK The Movement by UP JMA at https://www.facebook.com/SparkTheMovement.


Terms

       Ownership of the underlying intellectual property of the project remains with the entrant, with the following exceptions:
       Entrants grant NGF, UP JMA,  and Globe the right to use their names, photographs, statements, quotes, testimonials, and video submissions for advertising, publicity, and promotional purposes without notification or further compensation.
       Entrants also grant NGF, UP JMA,  and Globe the right to use, reproduce, reprint, distribute, perform, and/or display the entrant’s project video without further compensation or notification to the entrant.
       NGF, UP JMA,  and Globe maintains the right to reproduce, reprint, distribute, perform, display, or exhibit the project for advertising, publicity, and promotional purposes on their website, at conferences, or at any other venues
       By accepting the prizes, winners agree to hold NGF, UP JMA,  and Globe employees harmless against any and all claims and liability arising out of use of such prizes. Winner assumes all liability for any injury or damage caused from participation in the contest or use/redemption of any prize.
       Entrants agree to be bound by the official contest rules and decisions of the judges.
       The only compensation for submitting a video is the opportunity to be awarded a prize if the entry wins. NGF and UP JMA will not pay additional compensation nor be liable to the filmmaker under any circumstances.
       NGF and UP JMA is not responsible for any films that are lost, damaged, or that do not upload properly.

Criteria

       The judges’ decision is final. Entries will be judged based on the following criteria:

Grand Winner


Criteria
Score
Content
         - Originality
15
         - Storyline/ Concept
20
         - Relevance to the theme
15
Technical Skills
15
Creativity
15
Visual Impact
20
TOTAL
100















People’s Choice: (Online presence)

• Shares = Number of Shares x 2 points Like = Number of Likes x 1 point    


For more information and queries, you may email hopein40seconds@gmail.com or visit SPARK The Movement by UP JMA at https://www.facebook.com/SparkTheMovement.

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