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Wednesday, June 24, 2015

Women Dominate Online Property Search in the Philippines


Wazzup Pilipinas!

Similar to the West, the Philippines is the only Asian country where Lamudi is present where women are the primary users of real estate websites, according to new data from the global property portal.

The Philippines joins Latin American countries Colombia, Peru, and Mexico, where women are emerging as the dominant decision-makers when searching for property online. According to data, 64 percent of online property seekers in the Philippines are women.

In contrast, onsite data from the website reveals that men account for the majority of users searching for real estate to buy or rent in the emerging markets. In countries such as Nigeria, Pakistan, and Bangladesh, as many as three-quarters of online property-seekers are male. Male house-hunters also significantly outnumber women in the online property search process in Ghana (where 68 percent of users are men), Tanzania (68 percent), Saudi Arabia (63 percent), and Senegal (60 percent).

Lamudi’s findings for the Philippines echo research conducted in the West, which has shown that women are the primary users of online property portals. In the United States, for example, 53 percent of people who sign up to buy or sell real estate online are female, figures from Realtor.org show.

In Latin America, women account for the majority of online property-seekers. Female house-hunters are more likely to search online for real estate, including Colombia (64 percent), Mexico (63 percent), and Peru (66 percent). In Indonesia, male and female online property-seekers are split 50-50.

According to Lamudi Philippines Managing Director Jacqueline van den Ende, compared to their counterparts in Asia, women in the Philippines have always enjoyed a greater share of equality.

“The Philippines is perhaps one of few Asian countries where women are on equal footing with men in terms of educational, economic, and political opportunities.”

In 2014, the World Economic Forum’s “Global Gender Gap Report” ranked the Philippines ninth in terms of gender equality.
 
Country
Male (%)
Female (%)
Algeria
53
47
Bangladesh
75
25
Colombia
36
64
Ghana
68
32
Indonesia
50
50
Kenya
55
45
Mexico
37
63
Morocco
54
46
Myanmar
59
41
Nigeria
74
26
Pakistan
74
26
Peru
34
66
Philippines
36
64
Qatar
56
44
Rwanda
70
30
Saudi Arabia
63
37
Senegal
63
37
Sri Lanka
60
40
Tanzania
68
32
Tunisia
58
42
 
Colour code
Men are primary users
Women are primary users
50-50 split between genders

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