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Sunday, August 14, 2022

How can businesses reduce their customer churn rate?

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Customer churn is a term used to describe when customers stop using a company's products or services. It can be caused by many factors, such as dissatisfaction with the product or service, switching to a competitor's product, or simply moving on from their current job. In this article, we will explore the importance of employee engagement, why it is important, and how you can achieve your goals using sourcing and procurement software. So without any further ado, let’s get started;

Businesses have tried different tactics in order to reduce customer churn rates. One common tactic is increasing the value that they provide their customers. This can be done by improving their products and services, creating an engaging user experience, and providing incentives for loyal customers.

Companies also try to reduce customer churn by streamlining processes and communicating clearly with customers about what they need to succeed with their business goals.

What are the Most Common Causes of Customer Churn?

Customer churn is a problem for businesses. It can cause a decline in revenue, customer acquisition cost, and customer lifetime value. The most common causes of customer churn are:

● Poor product quality

● Lack of value proposition

● Poor service levels

● Unclear product features

● Lack of personalization

Why is Employee Engagement Important to Businesses?

Employee Engagement is a topic that many companies are starting to focus on. It can be difficult for companies to find the right balance between work and life.

Employees who are engaged in their work have higher productivity levels and higher retention rates. Companies that implement engagement-focused strategies have found success in their business.

How Does Internal Revenue Service define a "Churned Consumer"?

A churned consumer is a customer who has had their account with a company terminated and then re-established. This can happen when the company terminates the customer's account due to not meeting certain criteria, such as not paying their bill. A churned customer is someone who has had their account with a company terminated and then re-established. This can happen when the company terminates the customer's account due to not meeting certain criteria, such as not paying their bill.
How do we increase retention rates with digital marketing strategies?

Digital marketing strategies are not always effective in a company's quest to increase retention rates. In order to increase retention rates, companies should focus on the following key areas:

● Providing clear and concise content that is relevant to the target audience

● Providing digital marketing tools such as analytics, CRM, and email marketing

● Increasing digital marketing expertise within the company

Digital marketing strategies are important for companies to succeed in the digital era. Therefore, companies should focus on a content marketing strategy to increase engagement and retention rates. This is because content marketing is a long-term investment that helps build customer trust and credibility.

Content marketers should also focus on increasing their reach by using social media platforms like Facebook, Instagram, and Twitter to gain more exposure. These platforms have large audiences that can be tapped into for maximum exposure to the company’s brand or product.

Saturday, August 13, 2022

PLDT Enterprise, Zoom partnership to empower PH businesses with hybrid work solutions

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PLDT Enterprise and cloud-based video communications company Zoom Video Communications, Inc. have forged a strategic partnership to enable local companies with an enterprise-grade collaboration solution designed to give a better user experience in a hybrid working arrangement.

Through this partnership, PLDT Enterprise and Zoom will offer Zoom Meetings and Zoom Phone, a Zoom collaboration solution that enables users to meet and collaborate instantly wherever they are using any device compatible with Zoom.

“This partnership will enable the delivery of quality and efficient in-person and remote collaboration experience for employees in a hybrid workplace. PLDT Enterprise and Zoom will work together to empower local companies to maximize their productivity and time through these innovative business communication services,” said Melvin Jeffrey Chan, VP & Head of Enterprise Innovations & IoT Business Development.

With Public Switch Telephone Network (PSTN) integration, Zoom Phone can make and receive calls like a regular landline telephone with the necessary capabilities to enable users to not miss a single call. Likewise, Zoom Phone uses a landline number caller ID and can be used to conduct any type of call whether local, domestic, or international to both landline and mobile endpoints.

This provides an effective and efficient solution to companies and allows their employees to stay connected, productive, and collaborative anytime and anywhere.

Nico Alcoseba, PLDT Enterprise FVP & Head of Product Management & Marketing Group, noted that the said solution will be beneficial to local companies as it outperforms on-premise phone systems that do not meet the requirements of a remote and hybrid working environment employed by numerous companies now.

“This collaboration solution is timely and necessary to address the need of businesses for a feature-rich phone system to support their operations in a hybrid and remote setup. We are excited to offer this solution to local businesses looking for a cost-effective, scalable, intuitive, and simple business phone system to equip their employees,” said Alcoseba.

Zoom Video Communications Inc. is a cloud-based video communications company that allows users to set up virtual video and audio conferencing, webinars, live chats, screen-sharing, and other collaborative capabilities.

According to a study by research and review platform TrustRadius, Zoom is the leading video conferencing tool, dominating 50 percent of the video conferencing market in 2021.

Other video conferencing solutions offered by the company include Zoom Rooms, a software-based room system that provides an integrated video conferencing experience; Zoom Webinar which permits users to broadcast a Zoom meeting to up to 50,000 attendees; and Zoom Events, a versatile platform that allows the creation of a variety of engaging virtual experiences for attendees such as their own branded event hub, track ticketing, and registration, and control user access, among others.

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BusyBee wins Stevie Award in 2022 International Business Awards

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Winners to Be Celebrated During Event in London on 15 October

MyBusybee, Inc. (BusyBee) was named the winner of a Bronze Stevie® Award in the Company of the Year – Computer Software category in The 19th Annual International Business Awards today.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small - are eligible to submit nominations. The 2022 IBAs received entries from organizations in 67 nations and territories.

Winners will be celebrated during a gala banquet at the InterContinental London Park Lane Hotel, in London, England, on Saturday, 15 October – the first live IBA awards ceremony since 2019.

More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. This year’s competition also featured a number of new categories to recognize organizations’ and individuals’ achievements in social media and thought leadership.

“We are grateful and honored to be recognized as the Company of the Year - Computer Software category at the annual international business awards. It’s been our mission in Busybee to innovate and create solutions that will help organizations from both the public and private sector with their pain points and help address various social issues such as the challenge for children in far-flung areas from accessing education.” Said Rico Hernandez, CEO of MyBusybee, Inc.

“We dedicate this recognition to our clients and partners for continuously trusting us and to all our staff members in making this happen. With this, Busybee reaffirms its commitment to leading innovation for the Filipino nation”, he added.

Stevie Award winners were determined by the average scores of more than 300 executives worldwide who participated in the judging process in June and July.

“We’re thrilled that we’re able to return to celebrating Stevie winners in person this year,” said Stevie Awards president Maggie Miller. “This year’s class of honorees are as innovative, adventuresome, persistent, and successful as we’ve ever had. We look forward to celebrating their achievements with them during our 15 October awards banquet in London.”
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